TIME.com interviews Dr. Jackie Hogan about using Abraham Lincoln as a corporate pitchman.
February 22, 2013
Nearly 150 years after his death, Abraham Lincoln is at the height of his career as a corporate pitchman and icon of popular culture. TIME.com interviews with Dr. Jackie Hogan, associate professor and chair of the sociology department, about the 16th president's status in today's America. The article also cites Dr. Hogan's latest book "Lincoln, Inc.: Selling the Sixteenth President in Contemporary America."
Read the article at Time.com