Bradley receives more national recognition

Bradley University received recognition on multiple fronts during the fall 2011 semester. 

  • U.S.News & World Report’s 2012 edition of Best Colleges ranked Bradley sixth in the 12-state Midwest region on its list of Great Schools at Great Prices. Bradley was ranked sixth overall among Midwestern universities offering master’s degrees. 
  • Kiplinger’s Personal Finance included Bradley in its list of the top 100 private universities that offer excellent academic opportunities at an affordable cost. The listing was based on various criteria such as small class sizes, financial aid options, high four-year graduation rates, and low debt for students after graduation.
  • G.I. Jobs magazine highlighted Bradley University as a “Military Friendly School” due to its efforts to support America’s military service members and veterans.
  • Entrepreneur magazine and the Princeton Review ranked Bradley’s entrepreneurship program 20th out of the top 25 undergraduate entrepreneurship programs in the nation. The Princeton Review conducted a survey that reviewed more than 2,000 institutions, and based rankings on teaching business fundamentals, providing students with skilled staff and instructors, and offering entrepreneurial experience and opportunities outside the classroom. 

Dr. Gerald Hills, the Turner Chair of Entrepreneurship at Bradley, has helped guide the program’s success. 

“What helped distinguish us from the other 2,000 colleges is that we are reaching out to all departments on campus, in addition to the college of business,” Dr. Hills said. “Right now I have a non-business entrepreneurship course for students who have never taken a business course.” 

Hills also noted that the headquarters of the Collegiate Entrepreneurs’ Organization (CEO) is at Bradley. CEO is found on 235 college campuses. The organization helps students pursue their entrepreneurial goals by providing opportunities through events, chapter activities, and conferences on enterprise creation. 

“Bradley continues to receive national recognition from various publications due to the University’s history for linking academic excellence, experiential learning, and leadership development,” Bradley President Joanne Glasser said.

— Jacob Terranova ’13


iPad technology enhances Admissions tours

Above

ERIC JOHNSEN ’12 and interactive media professor Jim Ferolo test Bradley’s iPad application for the Office of Admissions.

Read more about Bradley’s iPads in the Chicago Tribune and the Chronicle.

Some prospective students visiting Bradley have been handed a surprise they wouldn’t receive at other universities before taking a tour: an Apple iPad. Certain tours are now enhanced by the use of an iPad controlled by the student tour guide via Bluetooth technology. The tablets are used at times when campus may not appear as bustling as normal.

When a visiting family is being led through the quad on a quiet Saturday morning, for example, it’s difficult to imagine how busy it can be. The STAR (Student Admissions Rep) makes a video pop up showing the activities fair, Shack-a-Thon, and other lively campus events. 

Susan Andrews, associate vice president of marketing, and Jim Ferolo, chairman of Bradley’s interactive media department, think watching
the videos on campus is better than watching them from a home computer. “Being in the context of walking across campus and being able to visualize a play or the robotics lab is different than viewing it from somewhere else,” Andrews said. “It builds in a new level of reality.”

The videos also allow the tour guide to tell more stories. “It frees me up to talk more about my personal experience with the information it’s portraying,” said TOMMY CARRERAS ’11, an intern in the Admissions office.

The iPads offer 10 videos of classes, labs, athletic events, and more. To personalize the tours, the STARs show different videos to every group. In a typical 55-minute tour, the STAR plays no more than five minutes of video, ensuring that the primary communication is still face-to-face.

Ferolo came up with the idea last spring, and Andrews began to implement it, along with marketing staff TOM RICHMOND ’88 MA ’94 and JIM CRONE ’02. Interactive media major ERIC JOHNSEN ’12 developed the application. 

“The project challenged me to extend myself and my skills beyond normal expectations,” Johnsen said. 

Bradley is believed to be the first college to use such technology in a personal way on a campus tour.

— Abby Wilson Pfeiffer ’10