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Survey says: Keep the Braves name

Online

Visit bradley.edu/go/ht-branding for a video of Dr. Michael Cross, director of athletics, and Dave Snell, assistant director of athletic communications, discussing the new Bradley Athletics brand.

Bradley University will retain the nickname Braves for its NCAA intercollegiate athletic teams, although a decision on the development of a mascot will remain under review.

A statement from Dr. Michael Cross, director of Bradley Athletics, was released on October 31, 2012, after an extensive survey of alumni, students, faculty, staff, and supporters of the athletic program. The survey asked for feedback on the possibility of changing the nickname and creating a mascot. Before completing the survey, individuals were encouraged to view a short video outlining the reasons and options for the potential changes.

The video also detailed the selection process behind the three mascots presented: eagle, lion, and gargoyle. The eagle was included due to its status as a national symbol. The lion was chosen for its long history on campus; it is engraved in stone above the entrance to Westlake Hall and also on the medals awarded to members of the Centurion Society. The gargoyle pays homage to the original guardians of Bradley Hall and now also the Hayden-Clark Alumni Center.

More than 4,100 people completed the survey, with a vast majority — approximately two-thirds — of responses coming from alumni. Another 30 percent came from students, and the rest came from the other Bradley constituents.

While there was strong support for having a mascot, a specific choice has not yet been identified. Cross indicated that the University would continue to explore alternatives to find a solution the Bradley community can embrace. 

The conversation about the possible nickname and mascot changes arose during the development of the new branding identity initiative for the athletic department.

– Clara Miles, MA ’05