Ed Bond

Department Chair & Associate Professor

Baker Hall 409
(309) 677-2280

Ph D, Arizona State University
MA, University of Northern Colorado
AB, Manhattan Christian College


Ed Bond has been a member of the Marketing faculty at Bradley University since 1997. He is an
Associate Professor of Marketing and currently serves as the Department Chair. Ed’s last sabbatical was at Cambridge University (UK) in the Institute for Manufacturing (Dept. of Engineering) where his research focused on the formation of the UK’s National Composites Network, a knowledge transfer network that includes companies from auto sport, boat building, wind power, large vehicles, aerospace, and the built environment.

A former Caterpillar Inc. Research Fellow, Dr. Bond was awarded the FCBA Midwest Grain Products Teaching Award in 2001 and the National Council of Advisors Scholarship Award in 2005. In 2007, Ed was the first recipient of the Foster College’s MGP Products, Inc. Leadership Award. In April of 2008, Dr. Bond was accorded the once-in-a-lifetime honor of being a guest of the Blue Angels for a 40-minute VIP demonstration flight in a high-performance F/A-18.


Dr. Bond’s approach to teaching is founded on the belief that no single method is sufficient for every classroom situation. Each class has its own set of dynamics that emerge from the group of students, the subject matter, the time of day, the physical setting, and the personality of the instructor. Ed believes that students should have a sense of both discovery and contribution as they learn. He celebrates his students’ abilities and wants to see them exercised in class. 

Courses Currently Teaching

  • MTG 420 Business Marketing
  • MTG 624 Marketing Decision Making
  • BUS 627 Managing Technology
  • BUS 633 Customer Satisfaction
  • BUS 658 Role of the Web


Dr. Bond’s research centers on cross-functional relationships in innovation, the role that marketing assumes in strategy formulation, and drivers of innovation performance within established corporations. Work currently under review explores the role of marketing information use in generating individual contributions to innovation. Data collection is underway for a study of the public-private networks that support innovation and entrepreneurship with special attention to the role of angel investors.

Selected Publications and Presentations

  • Bond, E. U., Gretz, R. T., O'Brien, K. M., International Atlantic Economic Conference, "Play in Peoria? Empirical Examination of An Entrepreneurship Center's Services," International Atlantic Economics Association, Charleston, SC. (October 2010).
  • Bond, E. U., Hutt, M. D., Meuter, M. L., Walker, B. A., American Marketing Association Summer Educators' Conference, "Diagnosing Marketing Managers Effective and Ineffective Cross-Functional Interactions," American Marketing Association, Chicago. (August 2009).
  • Bond III, E., Houston, M., Tang, Y. (2008). Establishing a High-Technology Knowledge Transfer Network: The Practical and Symbolic Roles of Identification. Industrial Marketing Management.
  • Goitein, B. J., Bond, E. U. (2005). In Henry Montgomery (Ed.), Modes of Effective Managerial Decision Making: Assessment of a Typology (pp. 123-134). Mahwah, New Jersey: How Professionals Make Decisions.
  • Bond III, E., Hutt, M., Walker, B., Reingen, P. (2004). Reputational Effectiveness in Cross-Functional Working Relationships. Journal of Product Innovation Management, 21(1), 44-60.
  • Bond, E. U., Fink, R. L. (2003). Customer Satisfaction and the Marketing-Quality Interface. Journal of Business and Industrial Marketing, 18(3), 204-218.
  • Weinzimmer, L., Bond, E., Houston, M., Nystrom, P. (2003). Relating Marketing’s Participation in the Top Management Team to Financial Performance: A Multi-Level Model. Journal of Strategic Marketing, 11(2), 133-159.
  • Bond III, E., Houston, M. (2003). Barriers to Matching New Technologies and Market Opportunities in Established Firms. Journal of Product Innovation Management, 20(2), 130-135.
  • Underwood, R., Bond, E., Baer, R. (2001). Building Service Brands via Social Identity: Lessons from the Sports Marketplace. Journal of Marketing Theory & Practice, 9(1), 13-Jan.


Professional and Community

  • Reviewer – Journal of Product Innovation Management
  • Judge – Caterpillar Dealer Marketing Awards


  • Business Engineering Convergence Steering Committee
  • Management for the 21st Century Oversight Team
  • Search Committee – Associate VP for Marketing
  • Foster College - Graduate Curriculum Committee
  • Foster College – Executive Committee