Laurence Weinzimmer

Caterpillar, Inc. Professor of Strategic Management

Baker Hall 321
(309) 677-3478

Ph. D., Strategic Management, University of Wisconsin-Milwaukee
M.B.A., Bradley University
B.A., Management, Bradley University


Larry teaches the capstone strategic management course to MBA students, EMBA students, and in executive development programs. He regularly addresses audiences across the nation and abroad. Additionally, he works with numerous Fortune 100 companies, including General Motors Corp., Goodyear Tire and Rubber Co., 3M, Caterpillar Inc., Pennzoil Co., Ashland Chemical, Timken Steel, Coors Brewing Co. and many medium-sized companies on issues relating to strategy, culture and growth. 


Dr. Weinzimmer’s classroom environment is based on three principles: (1) learn by doing; (2) be challenging but highly supportive; and (3) professors should be facilitators of learning rather than lecturers. Dr. Weinzimmer has received numerous teaching awards, including the University’s First-Year Teaching Award, the Midwest Grain Products, Inc. Outstanding Teaching Award, the University’s Junior Faculty Teaching Award, and the University’s most prestigious teaching recognition, the Putnam Award. He has also received numerous teaching and advising awards from the College and from student organizations.

Currently Teaching

In addition to teaching the capstone strategic management course, Weinzimmer teaches Leadership, International Management, Creating an Effective Organizational Culture, Fostering Creativity, and Negotiations.


Dr. Weinzimmer’s research is focused in the areas of Strategic Management and Corporate Culture. Dr. Weinzimmer has published over 70 articles that have been translated to over 15 languages. He has won numerous regional and national research awards. Weinzimmer has also written four books including two best sellers, Fast Growth (2001) and The Wisdom of Failure (2012), which was ranked #1 on the Barnes & Noble Best Sellers List, #3 on the Wall Street Journal Best Sellers List and was awarded the Axiom Business Book Gold Medal for the Best Leadership Book in North America in 2013. He has frequently been featured in leading business magazines, including Fortune, Executive Excellence, and Entrepreneur Magazine, and has been interviewed by leading national news networks, including FNN, Fox Business, CNBC, CNN, ABC, and NBC Nightly News. 

Selected Research Published in Past Year:

Weinzimmer, L., Michel, E., & Franczac, J. (2013).  Strategic Orientation and SME Performance: Conceptual, Operational and Relational Issues, Journal of Business and Entrepreneurship, 24(2), 21-46.

Weinzimmer, L., Robin, J., & Michel, E., (2013).  The Measurement Strategic Orientation and its Efficacy in Predicting Financial Performance, Journal of Business Strategies, 29(2) 81-98.

Weinzimmer, Laurence G. & Esken, C. (2013).  Mistake Tolerance and Organizational-Level Performance: An Empirical Investigation.  Southern Management Association Proceedings, New Orleans, LA.  November, forthcoming.

Weinzimmer, Laurence G. & Malinowski, K. (2013).  The Impact of Taking a Political Position on Social Issues: An Empirical Investigation of Customer Reactions.  Southern Management Association Proceedings, New Orleans, LA.  November, forthcoming.

Robin, J., Weinzimmer, L., & Michel, M. (2013).  The Case for Culture Strength as a Predictor of Performance.  Southern Management Association Proceedings, New Orleans, LA.  November, forthcoming.

Weinzimmer, L., Michel, E., & Franczac, J. (2012).  Creativity and Financial Performance: The mediating effect of action orientation.  Journal of Managerial Issues, 23(1) 62-83.

Weinzimmer, L. & McConoughey, J. (2012).  The Wisdom of Failure: How to Learn the Tough Leadership Lessons Without Paying the Price, Wiley/Jossey-Bass, San Francisco, CA.  Barnes and Noble Best Seller (#1), Wall Street Journal Best Seller (#3) and Winner of the Axiom Business Book Award Gold Medal for Best Leadership Book in 2013.


Selected University Service

  • Presidential Appointee, Strategic Planning Committee
  • Teaching Excellence Committee
  • EMBA Implementation Committee