Bradley University Department of Art recently assisted with the rebranding of the Peoria Ballet.
Art 306 students completed an assignment in the spring of 2015 to rebrand the dance company and organization. Each student created a range of logo ideas that would initially include references to the Ballet's 50th anniversary. The launch of the new word mark occurred in September at the home of Dr. Carl Soderstrom.
Thank you to the hospitality of Dr. Carl Soderstrom for allowing the Peoria Ballet to use his castle home residence to launch Peoria Ballet’s 50th Anniversary Season with an unveiling of the new logo. After a year long collaboration with Associate Professor Gary Will of Bradley University, Artistic Director Ian Poulis and the Board of the Peoria Ballet chose the design created by Graphic Design student Jeff Wagnaar.
