Rajesh Iyer

Associate Professor

Baker Hall 406
(309) 677-2991

Ph. D., Business Administration (Marketing), Southern Illinois University at Carbondale
M.A., Mass Communication, University of South Dakota
MBA, University of South Dakota
B. Com, Financial Accounting, University of Bombay


Raj Iyer has been a member of the Marketing faculty at Bradley University since 2007. 


Raj feels that his greatest strength as a teacher is his openness and sincerity toward his students. Students have found him to be not only accessible but also someone with whom they feel comfortable discussing their course and career related concerns. He feels that student involvement with topics taught in the classroom is enhanced considerably when they can see how various concepts are applied in the real world. He tries to make all of his classes highly interactive and participative. Dr. Iyer’s classes blend lectures, projects, and case studies that have a global focus.

Courses Currently Teaching

  • BUS 647: Global Environment and Issues
  • I B 656: International Business Administration
  • I B 346: Global Marketing Management
  • MTG 315: Principles of Marketing
  • MTG 346: International Marketing
  • IB 205: Business in Indian Culture


Dr. Iyer’s research is focused in the area of consumer information search and decision making, customer relationship marketing, societal issues in the business environment and global marketing. The bulk of Dr. Iyer’s research involves lab or field studies that showcase empirical analyses with primary or secondary data. The majority of his research work is inter-disciplinary: it integrates the marketing perspective with other disciplines such as psychology, sociology, communications, medicine, or economics.

Raj is best recognized for his work in customer relationship marketing where his research focuses on how different types (cohorts) respond/react and form attitudes toward marketing communications. His research focuses on how to effectively reach these consumers and develop relationships with them. His research has received several awards, including the Best Paper in Journal of Consumer Marketing – Emerald Literati Award for Excellence in 2008, the 2005 best paper in Consumer Behavior track at the Society for Marketing Advances Conference, the 2009 Thomas Ponzurik Award for the overall best paper at the Association for Marketing Theory and Practice Conference among others.


  • MBA Fundamentals: International Business by Rajesh Iyer, Kaplan Publishing, ISBN #: 978-1-4277-9844-2.

(Select) Refereed Journal Articles

  • Iyer, Rajesh and James A. Muncy (2009). “The Purpose and Object of Anti-Consumption.” Journal of Business Research vol. 62, 160-168.
  • Fraedrich, John P. and Rajesh Iyer (2008). “An investigation into the major constructs in the ethical decision making process of marketers.” Journal of Business Research, vol. 61, 834-841.
  • Eastman, Kevin, Jacqueline K. Eastman and Rajesh Iyer (2008). “Academic Dishonesty: Are Insurance Students Different from Other College Students.” Risk Management and Insurance Review, vol. 11, no. 1, 209-226.
  • Iyer, Rajesh and James A. Muncy (2008). “Service Recovery in Marketing Education: It’s What We Do that Counts.” Journal of Marketing Education, vol. 30, no.1, April, 21-32.
  • Reisenwitz, Timothy H. and Rajesh Iyer (2007). “A Comparison of Younger and Older Baby Boomers:  Investigating the viability for cohort segmentation?” Journal of Consumer Marketing, vol.24, no.4, 203-213.
  • Iyer, Rajesh and James A. Muncy. (2005). “The Role of Brand Parity in Developing Loyal Customers.”  Journal of Advertising Research, vol.45, no.2, 222-228.
  • Iyer, Rajesh and Jacqueline K. Eastman.  (2006). “The Elderly and Their Attitudes toward the Internet: The Impact on Internet Use, Purchase and Comparison Shopping.” Journal of Marketing Theory and Practice, vol. 14, no.1 (Winter), 57-67.
  • Eastman, Jacqueline K.  and Rajesh Iyer. (2005). “The Impact of Cognitive Age on Internet Use of the Elderly:  The Public Policy Implications.” International Journal of Consumer Studies, 29, 2 (March), 125-136.
  • Iyer, Rajesh and James A. Muncy. (2004). “Who Do You Trust?” Marketing Health Services (formerly the Journal of Healthcare Marketing), Summer, vol. 24, no.2, 26-30.
  • Bateman, Connie R., John P. Fraedrich, and Rajesh Iyer. (2003). “The Integration and Testing of the Janus-Headed model within Marketing.” Journal of Business Research, vol.56, no. 8, August, 587-597.
  • Bateman, Connie R., John P. Fraedrich, and Rajesh Iyer. (2002). “Framing Effects within Ethical Decision Making Process of Consumers.” Journal of Business Ethics, Vol. 36, March, 119-140. 



  • Editorial Review Board Member, Marketing Education Review.
  • Editorial Review Board Member, Journal of Marketing Theory and Practice.


  • Member, EMBA Implementation Committee.
  • Member, ICC China Advisory Council.