Matthew O’Brien

Associate Professor

Baker Hall 410
(309) 677-3482
mobrien@bradley.edu

Ph D, Marketing, The University of Oklahoma
MBA, Marketing, Southern Illinois University – Edwardsville
BA, Political Science, Purdue University

Biography

Matthew O’Brien has been a member of the Marketing faculty at Bradley University since 2004.  He is currently an Associate Professor of Marketing. Prior to joining Bradley University, Dr. O’Brien also served on the faculty at the University of Arizona in Tucson, Arizona. He is a Research Associate at The Mineta Transportation Institute at San Jose State University. Dr. O’Brien has been named a Fulbright Scholar for 2011 where he travelled to Kobe, Japan and serve on the faculty at Kobe University. Dr. O’Brien is married, has two children, and enjoys collecting art.

Teaching

Dr. O’Brien has found that most tools available to educators resonate with only a portion of the target audience. Whether it is discussion, lecturing, outside assignments, directed readings, experiential learning, testing, cases, or simulations, not every technique is appreciated or influential to motivate students to engage in learning. Accordingly, Dr. O’Brien has incorporated all of these techniques in his portfolio of classes.

Recent Courses

  • Principles of Marketing – MTG 315
  • Consumer Behavior – MTG 350
  • Marketing Management – MTG 490
  • Global Supply Chain Management – MTG 688

Scholarship

Dr. O’Brien’s research interest centers on businesses as organizations and how they coordinate efforts via interactions internally, with other businesses, and the final customer. Specifically, he is interested in the sociological, relational, and psychological aspects of such. This focus has manifested itself in research that can be classified as retailer-consumer interactions, relationship marketing, inter-organizational exchange and control/coordination mechanisms, international joint venture topics, retail management, and services. Dr. O’Brien’s research utilizes a broad range of methodologies including multivariate techniques, structural equations modeling, hierarchical linear modeling, and qualitative procedures.

Selected Scholarship

Journal Articles

  • Lusch, Robert F., Brown, James R. and Matthew O'Brien (2011) "Protecting Relational Assets: A Pre and Post Field Study of a Horizontal Business Combination," Journal of the Academy of Marketing Science, 39 (2),175-197.
  • O’Brien, Matthew, Hill, Donna J., and Chad W. Autry (2009) “Customer Behavioral Legitimacy in Retail Returns Episodes: Effects on Retail Salesperson Role Conflict,” Journal of Marketing Theory and Practice, 17 (3), 251-266.
  • Lusch, Robert F., Vargo, Stephen L. and Matthew O’Brien (2007) “Competing Through Service: Insights from Service-Dominant Logic,” Journal of Retailing, Vol. 83, No. 1, 5-18.
  • Hartman, Jonathan, B., Shim, Soyeon, Barber, Bonnie and Matthew O’Brien (2006) “Adolescents’ Utilitarian and Hedonic Web-Consumption Behavior: Hierarchical Influences of Personal Values and Innovativeness,” Psychology and Marketing Vol. 23, No. 10, 813-840.
  • Lusch, Robert F., O’Brien, Matthew and Birud Sindhav, (2003) “Obtaining Retailer Support for a Supplier’s Organizational Change: The Critical Role of Trust,” Journal of Retailing, Vol. 79, No. 4, 249-258.

 

Service

University and College

  • President of University Senate 
  • Foster College Strategic Planning Committee-Co-Chair

Professional

Has reviewed for the Journal of Retailing, Journal of the Academy of Marketing Science, and the Journal of Business and Industrial Marketing as well as numerous national and international conferences.