MBA, Management, Bradley University
BS, Human Resources, Bradley University
Heidi Rottier has been a part of the Marketing faculty since 2001. As a graduate of Bradley University, Heidi is committed to continuing the Bradley tradition of excellence in undergraduate education. She is especially excited to teach and advise students in the Social Media Marketing concentration and minor. A central Illinois native, it is also important to Heidi to give back to the local community and organizations. She volunteers her time and marketing experience with several local non-profit organizations.
In the classroom it is important to Heidi that students have a sense of how marketing works in the “real world”. She makes it a point to use case examples and current events so that students understand the marketing decisions of brands they use every day.
Ms. Rottier teaches MTG 150, Marketing in a Dynamic World, an introductory course for students entering the field of marketing and those still trying decide what their course of study might be. Marketing in a Dynamic World provides students with an opportunity to explore marketing careers, as well as learn the basics of the marketing function. Rottier also teaches MTG 205, a specialized Marketing Presentations course. This course provides a one-of-a-kind experience for marketing majors, and was awarded the Foster College of Business Teaching Innovation Award in 2006. Ms. Rottier teaches on of the newest courses to be offered at Bradley, Social Media Marketing (MTG 391). This course teaches students are firms are using tools such as Facebook, Twitter, YouTube, etc. to connect with customers. This course is part of the Marketing major Social Media concentration and the minor in Social Media Marketing.
Heidi has received several teaching awards as a result of her dedication to students. She has been named the Professor of the Semester for both Chi Omega and Kappa Delta social sororities. In May 2005 she received the Foster College of Business Student Organization Advisor of the Year award. She has also been named to Who’s Who Among America’s Teachers.
Courses Currently Teaching
- Marketing in a Dynamic World – MTG 150
- Marketing Presentations – MTG 205
- Principles of Marketing – MTG 315
- Social Media Marketing – MTG 391
Selected Publications in the Last Five Years
Rottier, H. M., Donna J. Hill, Jay Carlson, Mitch Griffin, et al. Events of 9/11/2001: Crisis and Consumer Dissatisfaction Response Styles. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 16, 2003, 222-232.
Practice in Field
Corporate and Organizational Board Memberships
- Board Member, Peoria Production Shop, 2015 - Present
Delivery of Executive Education
- Management/Executive Development, Peoria IL SHRM Chapter. (June 2014).