Jason Garrett

Associate Dean

Baker Hall 123B
(309) 677-2995

Ph.D., University of Missouri
M.B.A., Washington University
B.B.A., Oklahoma Baptist University


Dr. Garrett was appointed Associate Dean of the Foster College of Business in May 2013. Dr. Garrett is also a member of the Marketing Faculty at Bradley since 2006. Prior to coming to Bradley, he worked for seven years as a consultant and manager at Arthur Andersen. At Andersen, he executed strategic consulting in sales, marketing, and supply chain management and developed best practices for most business procedures in several industries including manufacturing, pharmaceutical, insurance, and consumer goods. 


Jason instructs his classes to develop practical knowledge. Sales role plays, practice interviews, speakers, and practical examples are regularly used in classes.

Courses Currently Teaching

  • Professional Selling – MTG 304
  • Advanced Professional Selling – MTG 404
  • Sales Management – MTG 384


Dr. Garrett's research is focused in understanding behavioral and financial impacts of the firm's strategic marketing decisions in sales management and business-to-business relationships. This includes research on customer lifetime value, sales teams, sales contests, and supplier performance. Methodologies used include surveys, experiments, and mathematical modeling.

Selected Peer-Reviewed Journal Articles in the Last Five Years

Garrett, K. J., Gopalakrishna, S., Mantrala, M., Sridhar, S. (in press). Assessing sales contest effectiveness: the role of salesperson and sales district characteristics. Marketing Letters.

Iyer, R., Garrett, K. J. (2013). A Review of empirical International Advertising Research. International Journal of Management, 30(1), 143-159. 

Garrett, K. J., Gopalakrishna, S. (2010). Customer Value Impact of Sales Contests. Journal of the Academy of Marketing Science, 38(6), 775--786. 


Gopalakrishna, S. (Author Only), Garrett, K. J. (Author Only), Mantrala, M. (Presenter & Author), Sridar, S. (Author Only), Academy of Marketing Science World Marketing Congress, "Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics," Academy of Marketing Science, Lima, Peru. (August, 2014).

Gopalakrishna, S. (Presenter & Author), Garrett, K. J. (Author Only), Mantrala, M. (Author Only), S. S. (Author Only), 4th Conference on Enhancing Sales Force Productivity, "Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics." (July, 2013).


Garrett, K. J. (Principal), "Incentives Fail, But They Also Succeed," Sponsored by Office of Teaching Excellence and Faculty Development, Bradley University, $3,300.00. (March 2010 - March 2011).

Research Awards

  •  "Chair's Citation for Excellence", Marketing Department, 2011

Leadership in Academic Societies

  • Board Member, Journal of Personal Selling and Sales Management, 2011 - 2012
  • Board of Directors of a Company, Illinois Baptist Foundation, 2009 - 2011