Jason Garrett

Associate Dean

Baker Hall 123B
(309) 677-2995
kjgarrett@bradley.edu

Ph.D., University of Missouri
M.B.A., Washington University
B.B.A., Oklahoma Baptist University

Biography

Dr. Garrett was appointed Associate Dean of the Foster College of Business in May 2013. Dr. Garrett is also a member of the Marketing Faculty at Bradley since 2006. Prior to coming to Bradley, he worked for seven years as a consultant and manager at Arthur Andersen. At Andersen he executed strategic consulting in sales, marketing, and supply chain management and developed best practices for most business procedures in several industries including manufacturing, pharmaceutical, insurance, and consumer goods. 

Teaching

Jason instructs his classes to develop practical knowledge. Sales role plays, practice interviews, speakers, and practical examples are regularly used in classes.

Courses Currently Teaching

  • Professional Selling – MTG 304
  • Advanced Professional Selling – MTG 404
  • Sales Management – MTG 384

Scholarship

Dr. Garrett's research is focused in understanding behavioral and financial impacts of the firm's strategic marketing decisions in sales management and business-to-business relationships. This includes research on customer lifetime value, sales teams, sales contests, and supplier performance. Methodologies used include surveys, experiments, and mathematical modeling.

Peer-Reviewed Journals

(Cabell's) Gopalakrishna, S., Garrett, K. J., Mantrala, M., Sridhar, S. (in press). Assessing sales contest effectiveness: the role of salesperson and sales district characteristics. Marketing Letters. [Accepted: December 2014, Submitted: 2014]

(Cabell's) Iyer, R., Garrett, K. J. (2013). A Review of empirical International Advertising Research. International Journal of Management, 30(1), 143-159. [Published: January (1st Quarter/Winter) 2013]

(Cabell's) Garrett, K. J., Gopalakrishna, S. (2010). Customer Value Impact of Sales Contests. Journal of the Academy of Marketing Science, 38(6), 775--786. [Published: December 2010, Submitted: January 2009]

Academic/Professional Meeting Proceedings

Gopalakrishna, S., Garrett, K. J., Mantrala, M., Sridhar, S. (2014). Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics. Academy of Marketing Science World Marketing Congress. [Published: August 2014]

Gopallakrishnna, S., Garrett, K. J., Mnatrala, M., Sridhar, S. (in press). Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics. 4th Conference on Enhancing Sales Force Productivity. [Accepted: July 2013]

Other Research and Presentations

Gopalakrishna, S. (Author Only), Garrett, K. J. (Author Only), Mantrala, M. (Presenter & Author), Sridar, S. (Author Only), Academy of Marketing Science World Marketing Congress, "Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics", Academy of Marketing Science, Lima, Peru. (August, 2014).

Garrett, K. J., Gopalakrishna, S., Ahearne, M., 7th Great Lakes NASMEI Marketing Conference, "Investigating Performance of Individuals in Sales Teams", Chennai, India. (December, 2013).

Gopalakrishna, S. (Presenter & Author), Garrett, K. J. (Author Only), Mantrala, M. (Author Only), S. S. (Author Only), 4th Conference on Enhancing Sales Force Productivity, "Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics". (July, 2013).

Grants

Garrett, K. J. (Principal), "Incentives Fail, But They Also Succeed," Sponsored by Office of Teaching Excellence and Faculty Development, Bradley University, $3,300.00. (March 2010 - March 2011).

Research Awards

  •  "Chair's Citation for Excellence", Marketing Department, 2011

Leadership in Academic Societies

  • Board Member, Journal of Personal Selling and Sales Management, 2011 - 2012
  • Board of Directors of a Company, Illinois Baptist Foundation, 2009 - 2011

Conferences

  • Conference Attendance, Winter Educator's Conference, American Marketing Association, 2011