Bradley Adds Social Media Marketing Minor

October 7, 2010

Elise Dismer

PEORIA, Il. -- Facebook. LinkedIn. YouTube. Twitter. MySpace – what do they all have in common?

They are all forms of social media that have opened new avenues to connect companies with their customers. The social media marketing industry was forecast to grow from $716 million in 2009 to over $3.1 billion by 2015, according to Forrester Research.

With a brand new, dynamic way to reach target audiences, social media marketers are in high demand, and Bradley is eager to provide a supply.

With the rapid growth of this industry, Bradley added a social media marketing minor and a concentration for marketing majors to its curriculum. Social media marketers integrate social media platforms into the marketing activities of companies. The new minor will keep our students at the forefront of this rapidly evolving field.

“Bradley’s social media marketing minors are prepared for much more than use of social media,” said Dr. Edward Bond, Chair of the Marketing Department. “They have broad skills for understanding how promotions can be used to influence consumer behavior and they know how to effectively integrate social media into the overall marketing mix.”

Students in Bradley’s new minor complete courses in integrated marketing communication, consumer behavior, and social media marketing. They also take a course in an area of marketing in which social media are typically applied – areas like sports marketing, services marketing, and sales.

Students with majors that touch on marketing activities – especially advertising, public relations, and hospitality – should consider pursuing a minor in this field.  Meanwhile, students who have an interest in working with social movements or not-for-profit organizations will find the social media marketing minor can help them make a difference in their communities.