Programs
Major
Marketing Major
Unlike other business majors, marketing majors have great flexibility to craft a program that will help them pursue a career among an array of opportunities available to people with a marketing degree. All marketing majors complete classes that prepare them for professional marketing presentations, marketing research, and marketing strategy/management. Along with their advisors, students choose from a broad away of marketing electives to prepare them to work in their area of interest.
International Business
Bradley’s International Business (IB) program is interdisciplinary, integrating international studies and foreign languages with business to provide competence in all aspects of international business. The program is unique and provides the most comprehensive business content of all the undergraduate International Business programs offered in North America.
Concentrations
Concentration in Professional Sales
Due to increasing industry demand for professional, highly productive salespeople, along with heightened student interest in personal selling, the Marketing Department of the Foster College of Business at Bradley University offers undergraduate students a Concentration and a Minor in Professional Sales.
Concentration in Social Media Marketing
The Social Media Marketing concentration prepares students to effectively integrate Social Media into the marketing mix of the firms for which they work. This is a critical area of concern to retailers, sports marketers, non-profit marketers, and other entities that wish to create a community around their market offerings.
