International Business

Bradley’s International Business (IB) program is interdisciplinary, integrating international studies and foreign languages with business to provide competence in all aspects of international business. The program is unique and provides the most comprehensive business content of all the undergraduate International Business programs offered in North America.

Bradley’s International Business faculty are committed to excellence in teaching, research, and student mentoring. The faculty has broad and deep expertise, including Fulbright Fellows, the past President of NASBITE (North American Small Business International Trade Educators), and visiting professor appointments at outstanding academic institutions around the globe.  In addition, our faculty engages in academic research on global and cross-cultural issues and consults on a regular basis with global organizations.  They share their knowledge and experiences with their students at both the undergraduate and graduate level and involve students in a variety of applied learning activities and experiences.

Applying your Knowledge

We believe today’s International Business students need more than textbook knowledge of business activities to excel in the global business environment. Thus, we assist our students in developing a portfolio of experiences that qualitatively differ from those offered by most IB programs and serve to differentiate the Bradley student. For example, Bradley's International Business majors gain real-world consulting experience, giving them a competitive edge when seeking employment after graduation. International Business students are required to participate as members of a student team in a year-long consulting project to develop an international business plan for a real-world corporation.

Study abroad and cultural immersion is also a key element of the Bradley International Business experience.  Bradley IB students can select from a broad array of international study options including Austria, Belgium, China, Czech Republic, Denmark, France, Germany, India, Japan, Malta, Mexico, Russia, Spain, and/or the United Kingdom among other global locations. Students can choose the international program that’s best suited to their needs such as participating in a study abroad program with other Bradley students and faculty, or joining a partner institution across the globe as an exchange student.

The combination of expert and talented faculty who mentor International Business students produces graduates who are ready to assume key business positions with leading global corporations.

The International Business Major

In addition to the Bradley University degree requirements, all International Business majors must complete the 50-hour Foster College of Business core that provides a broad perspective regarding the fundamentals for ensuring business success.  The business core introduces students to all of the business disciplines – accounting, economics, finance, management, and marketing.  Business core classes are at all levels, 100, 200, 300, and 400, and include Bradley’s nationally-recognized senior consulting project.

International Business majors also take required courses in area studies, international studies, and foreign language, in addition to completing a minor in one of the business disciplines.  The result is a rigorous program of study providing both a breadth of knowledge and depth of expertise in a specific business discipline.

The International Business Core Classes and Requirements

In addition to the business core which is a common foundation for every Foster College student, International Business Majors must complete the following courses:

Areas Studies – International Business majors complete six hours from a group of area studies classes that provide knowledge of the political, historical, and/or cultural aspects of a region of the world.  Students are encouraged to choose courses that complement their foreign language and global area of interest.

Foreign Language – International Business majors are expected to have well-developed foreign language skills in at least one language in addition to their native language.  To develop this skill, IB majors must take 12 hours at the 200 level or above of French, German, or Spanish.  For students interested in studying Hindi, Mandarin, Portuguese, or Russian, the requirement is 12 hours at the 100 level or above.

International Studies  – Typically taken during the freshman year, IB majors take the International Studies sequence to gain an understanding of the macro (IS 103) and micro (IS 104) issues involved in international studies.  These courses examine the factors influencing power relationships, international trade, and foreign policy considerations of the world’s major states or groups of states. 

International Business – IB majors also complete required business classes with a global focus:

  • IB 206 - Introduction to International Business provides an appreciation for global business activities and a foundation for more in-depth examination of international business activities. 
  • IB 323 – International Financial Management examines international exchange, liquidity, markets, investments, and banking, in the context of historical development, environmental characteristics, economic factors, political systems, and legal constraints.
  • IB 390 – International Monetary Economics –or- IB 391 International Trade focus on global economic issues including foreign exchange markets and the economic factors influencing balance of payments.
  • IB 346 – Global Marketing Management covers both the strategic and tactical marketing decisions in a global marketplace including market potential analysis, alternative entry and expansion strategies, standardization versus adaption of product and promotion strategies, and  pricing,  distribution and sourcing strategies. 
  • IB 402 – Global Trade Management is a course unique to Bradley University.  IB 402 focuses on global trade management, implementation of international marketing plans, effective global supply chains, and trade finance.

A Minor or Major in a Business Discipline  – An International Business major becomes better prepared for a position in the global business world by developing a deep expertise in a functional area.  Functional area expertise is critically important for students and enables the IB major to successfully secure initial employment and achieve early career success.  By completing a minor or major in a business discipline, Bradley International Business majors are highly employable and prepared to “hit the ground running” when they launch their professional careers.

Study Abroad  – What is an International Business major without international experience?  Each IB major earns a minimum of four hours of credit while enrolled in one or more approved study abroad programs.  Most Bradley IB students choose to spend a semester studying in a location of their choice.  To assist with the financial needs for study abroad, International Business students are encouraged to apply for a Foster Scholarship.

Personalization of the Program

While the required classes assure that all Bradley University International Business majors have a solid foundation, IB students have flexibility in their program as well.  Students choose which language they wish to master, what area of the world they want to focus on, which business discipline to study in depth, and where to study abroad.  These decisions are important ones and our IB students can expect to receive expert guidance from the International Business faculty to help them choose what best serves their individual needs.