Laurence Weinzimmer

Caterpillar Inc. Professor of Strategic Management

Baker Hall 321
(309) 677-3478

Ph. D., Strategic Management, University of Wisconsin-Milwaukee
M.B.A., Bradley University
B.A., Management, Bradley University


Larry teaches the capstone strategic management course to MBA students, EMBA students, and in executive development programs. He regularly addresses audiences across the nation and abroad. Additionally, he works with numerous Fortune 100 companies, including General Motors Corp., Goodyear Tire and Rubber Co., 3M, Caterpillar Inc., Pennzoil Co., Ashland Chemical, Timken Steel, Coors Brewing Co., and many medium-sized companies on issues relating to strategy, culture, and growth.


Dr. Weinzimmer’s classroom environment is based on three principles: (1) learn by doing; (2) be challenging but highly supportive; and (3) professors should be facilitators of learning rather than lecturers. Dr. Weinzimmer has received numerous teaching awards, including the University’s First-Year Teaching Award, the Midwest Grain Products, Inc. Outstanding Teaching Award, the University’s Junior Faculty Teaching Award, and the University’s most prestigious teaching recognition, the Putnam Award. He has also received numerous teaching and advising awards from the College and from student organizations.

Currently Teaching

In addition to teaching the capstone strategic management course, Weinzimmer teaches Leadership, International Management, Creating an Effective Organizational Culture, Fostering Creativity, and Negotiations.


Dr. Weinzimmer’s research is focused in the areas of Strategic Management and Corporate Culture. Dr. Weinzimmer has published over 70 articles that have been translated to over 15 languages. He has won numerous regional and national research awards. Weinzimmer has also written four books including two best sellers, Fast Growth (2001) and The Wisdom of Failure (2012), which was ranked #1 on the Barnes & Noble Best Sellers List, #3 on the Wall Street Journal Best Sellers List and was awarded the Axiom Business Book Gold Medal for the Best Leadership Book in North America in 2013. He has frequently been featured in leading business magazines, including Fortune, Executive Excellence, and Entrepreneur Magazine, and has been interviewed by leading national news networks, including FNN, Fox Business, CNBC, CNN, ABC, and NBC Nightly News. 

Selected Peer-Reviewed Journal Articles in the Last Five Years

Weinzimmer, L. G., Michel, E., Franczak, J. (2013). Strategic Orientation and SME Performance: Conceptual, Operational and Relational Issues. Journal of Business and Entrepreneurship, 24(2), 21-46.            

Weinzimmer, L. G., Robin, J., Michel, E. The measurement of strategic orientation and its efficacy in predicting financial performance. Journal of Business Strategies, 28(2), 81-99. 

Weinzimmer, L. G., Michel, E., Franczak, J. (2011). Creativity and Financial Performance: the Mediating Effect of Action Orientation. Journal of Managerial Issues, 23(1), 62-83. 

Scholarly Books

Weinzimmer, L. & McConoughey, J. (2012).  The Wisdom of Failure: How to Learn the Tough Leadership Lessons Without Paying the Price, Wiley/Jossey-Bass, San Francisco, CA.  Barnes and Noble Best Seller (#1), Wall Street Journal Best Seller (#3) and Winner of the Axiom Business Book Award Gold Medal for Best Leadership Book in 2013.


Robin, J. (Presenter & Author), Weinzimmer, L. G. (Author Only), Michel, E. (Author Only), Southern Management Association Annual Conference, "The Case for Culture Strength as a Predictor of Organizational Performance," Southern Management Association, New Orleans, Louisiana. (November, 2013).

Weinzimmer, L. G. (Presenter & Author), Robin, J. (Presenter & Author), Wheeler, A. R. (Author Only), Halbesleben, J. (Author Only), Academy of Management Annual Meeting, "A fine-grained approach to measure organizational culture in a strategic management context," Academy of Management, Boston, Massachusetts. (August, 2012).

Robin, J. (Presenter & Author), Weinzimmer, L. G. (Author Only), Michel, E. (Author Only), Erb, M. (Author Only), American Psychological Association Annual Meeting, "Systems-Level Measurement of HPWS: The Prediction of Employee Outcomes and Firm Performance," American Psychological Association, Washington, DC. (August, 2011).

Research Awards

  • "Cross-Divisional Showcase Session", Academy of Management, 2012
  • "Caterpillar Professorship", 2011

Leadership in Academic Societies

  • Board of Directors of a Company, Small Business Institute, 2008 - Present
  • Board Member, Journal of Small Business Strategy, 2006 - 2011

Practice in Field


  • Hult Center for Health Education, 2012 - Present
  • Three Peoria Hospitals, 2012 - Present
  • Economic Development Council, 2011 - 2012

Corporate and Organizational Board Memberships

  • Board of Advisors of a Company, Peoria-Area Chamber of Commerce, 2013 - Present
  • Board Member, LISC, 2012 - Present


Selected University Service

  • Presidential Appointee, Strategic Planning Committee
  • Teaching Excellence Committee
  • EMBA Implementation Committee