Advertising

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Dr. Paul Gullifor
Department Chair
pfg@bradley.edu

The Degree
Bradley’s Department of Communication offers an undergraduate curriculum leading to a Bachelor of Science or a Bachelor of Arts in Communication with a concentration in Advertising. The program integrates the academic study of communication with a commitment to pre-professional education in advertising. Bradley Advertising students are a part of the internationally recognized Slane College of Communications and Fine Arts.

Facilities
Slane College students have access to exceptional facilities, labs, studios, stages, and technology in five different buildings. Based in the state-of-the-art Caterpillar Global Communications Center, the Slane College offers students amazing technological opportunities through the use of:

  • Internet2 (ultra-high broadband network)
  • video conferencing
  • wireless personal computing

Students also take part in expedition courses where they study on site at both national and international locations.

Curriculum
Advertising courses are taught by distinguished communication faculty who draw on experiences from diverse communication contexts. Many faculty members have held leadership positions in major scholarly organizations and corporate advertising agencies in the United States, Europe and Asia.

One of the highlights of the Advertising program is the capstone Advertising Campaigns COM 481 course. In this class students gain real world experience in:

  • creative strategy
  • media planning
  • design
  • production and implementation
  • research
  • budgeting
  • client relations

Opportunities at Bradley
Outside of the classroom, Bradley Advertising students enjoy many cocurricular and pre-professional learning experiences including participation in:

  • The American Advertising Federation
  • Bradley Media Society
  • Bradley Scout (Student Newspaper)
  • Bradley Speech Team
  • “Midstate Magazine”
  • Public Relations Student Society of America
  • Society of Professional Journalists
  • Peoria Ad Club

Beyond Bradley
Many Advertising students will pursue careers in media organizations, advertising agencies and advertising/marketing firms. Bradley graduates also earn significant leadership positions with all of the major entertainment industry companies as well as the healthcare industry, government, and corporate America.