The Economics of Services; The Marketing of Solutions

In today's global marketplace, solutions that combine products and services to meet the needs of the customers' business offer the single greatest opportunity for revenue and margin growth.

Join us as Dr. Bob Scott, Bradley Professor of Economics, discusses the evolution of the global economy toward high human-capital solutions, and Dr. Ed Bond, Bradley Professor of Marketing, outlines the requirements of successfully marketing customer solutions.

Our keynote speaker, Gwenne Henricks, Vice President, Electronics & Connected Worksite Division, Caterpillar Inc. and alumnus of Management for the 90's, will follow with a discussion on Caterpillar's movement toward providing solutions.

image

Date
April 10, 2008

Time
7:30 a.m. - 10:00 a.m.

Location
Bradley University Michel Student Center Ballrooms
915 N. Elmwood, Peoria, IL

Cost
There is no charge for this program, but pre-registration is required. Click on the "Register Online" button on the right side of this page.

Agenda and Speakers
7:30 a.m. Complimentary breakfast buffet

Opening Remarks:
Jim Despain, Vice President and General Manager, Track Type Tractor Division, Caterpillar Inc. (retired) and co-creator of Management for the 90's

Presentation and Panel Discussion:
Dr. Robert Scott, Professor of Economics, Bradley University
Dr. Ed Bond, Professor of Marketing, Bradley University
Ms. Gwenne Henricks, Vice President, Electronics & Connected Worksite Division, Caterpillar, Inc. and alumnus of Management for the 90's

Deadline to Register
April 1, 2008

Free Parking Available
Visitors Parking Lot, 830 N. Elmwood
Parking Deck, 814 N Duryea
St Marks Church, 1113 W. Bradley Ave.

Related Links
Executive Development Center at Bradley University

Foster College of Business Administration at Bradley University

Map of Bradley University

image

 



Last updated: 03/07/2008






google