FCBA

Choosing Marketing I The Degree Requirements I Career Opportunities I Department of Marketing I Professional Sales Program

Undergraduate Majors

Select a Major Accounting Actuarial Science Economics Entrepreneurship Finance International Business Management Marketing Management Info. Sys. Insurance

 

Undergraduate Minors

Select a Minor Business Administration Business Studies Decision Analysis Economics Management Management Info. Sys. Marketing Professional Sales

 

Graduate

Select a Program E.M.B.A M.B.A. M.S.A.

 

Business Centers

Select a Center Economic Research Economic Education Executive Development

 

Marketing Major

Bradley's Department of Marketing requirements prepare students for entry in diverse professions, including marketing management , marketing research, advertising, retailing, or industrail marketing. A student must earn a minimum of 24 semester hours in marketing courses. 10.5 of these hours are filled by the following required courses.

MTG 205 Marketing Presentations
MTG 315 Principles of Marketing
MTG 341 Marketing Research I
MTG 490 Managerial Marketing

 

The remainder of the 24 semester hours may be earned in the following courses, organized by specialization. A maximum of 6 semester hours of 100-200 level marketing courses may count towards the 24 semester hour requirement.

Advertising Specialization

• MTG 280 Promotions in Practice: Direct Marketing
  MTG 281 Promotions in Practice: Sales
  MTG 282 Promotions in Practice: Point-of-Purchase Communications
  MTG 304 Professional Selling
  MTG 350 Consumer Behavior
  MTG 381 Advertising: Integrated Marketing Communications
  MTG 400 Topics in Marketing
  MTG 492 Independent Study or Research in Marketing
  
  Other specific courses offered by the art, communications, and psychology departments may enhance this specialization. These courses do not, however, count towards the 24 semester hours of credit required in marketing courses.

Marketing Research Specialization

• MTG 350 Consumer Behavior
  MTG 360 Product and Price Strategy
  MTG 400 Topics in Marketing
  MTG 441 Marketing Research II
  MTG 492 Independent Study or Research in Marketing
  
  Other specific courses offered by the computer science, computer information systems, business management, english, quantitative methods, and psychology departments may enhance this specialization. These courses do not, however, count towards the 24 semester hours of credit required in marketing courses.

Marketing Management Specialization

• MTG 346 International Marketing
  MTG 350 Consumer Behavior
  MTG 360 Product and Price Strategy
  MTG 370 Marketing Channels
  MTG 381 Advertising: Integrated Marketing Communications
  MTG 384 Sales Management
  MTG 393 Retailing
  MTG 400 Topics in Marketing
  MTG 410 Services Marketing
  MTG 420 Business Marketing
  MTG 492 Independent Study or Research in Marketing
  
  Other specific courses offered by the economics, business management, and psychology departments may enhance this specialization. These courses do not, however, count towards the 24 semester hours of credit required in marketing courses

Retailing Specialization

• MTG 304 Professional Selling
  MTG 350 Consumer Behavior
  MTG 360 Product and Price Strategy
  MTG 370 Marketing Channels
  MTG 381 Advertising: Integrated Marketing Communications
  MTG 393 Retailing
  MTG 400 Topics in Marketing
  MTG 410 Services Marketing
  MTG 492 Independent Study or Research in Marketing
  
  Other specific courses offered by the family and consumer sciences, business management, and finance departments may enhance this specialization. These courses do not, however, count towards the 24 semester hours of credit required in marketing courses.

Industrial Marketing/Sales Management Specialization

• MTG 304 Professional Selling
  MTG 346 International Marketing
  MTG 360 Product and Price Strategy
  MTG 370 Marketing Channels
  MTG 384 Sales Management
  MTG 400 Topics in Marketing
  MTG 420 Business Marketing
  MTG 492 Independent Study or Research in Marketing
  
  Other specific courses offered by the communications, psychology, sociology, or business management departments may enhance this specialization. These courses do not, however, count towards the 24 semester hours of credit required in marketing courses.

Professional Sales Concentration

Marketing majors must also obtain a minimum grade average of "C" in their marketing courses. Students are also required to take, in residence, a minimum of 9 semester hours of marketing courses beyond MTG 315.

All students in the Foster College of Business Administration must satisfy the University's general education requirements and the Foster College's core business requirements.

*Specific requirements for the Marketing Major can be obtained in the Undergraduate Catalogue.

 

 

 

 

 

Bradley University • Foster College of Business
1501 West Bradley Avenue, Peoria, IL 61625
(309) 677-2253• FAX (309) 677-3374