Athletics - Director of Marketing and New Media (REVISED)
Bradley University is a distinctive, medium-size, comprehensive private institution of higher learning. The University is located on an 85-acre campus in Peoria, the largest metropolitan area in Central Illinois. With 5,000 undergraduate and 800 graduate students, Bradley offers the opportunities and choices of a larger university (with 90 programs in five colleges, including the traditional sciences plus a graduate school) and the quality, personal attention, and challenge of a small private college. Bradley is rich in tradition and full of promise to become one of the nation’s best comprehensive universities. For additional information visit www.bradley.edu and www.bradleybraves.com
This twelve-month, full-time position is responsible for leadership and active participation in marketing and social media functions including: creating and implementing a comprehensive marketing and promotional plan to generate revenue and attendance for all sports; promotion of general ticket sales, group ticket sales and partner discount programs; developing and implementing new marketing initiatives including retail promotions, in-game entertainment platforms and half-time activities; developing and executing a comprehensive advertising campaign utilizing traditional, social and alternative media; planning and implementing event and game productions for all sports including writing scripts for pre-game, in-game and post-game productions; working with corporate sales and fulfillment to ensure all corporate in-game promotions and activities are fulfilled and provide in-game sales inventory; assist with the negotiation of media rates and coordinate advertising buys with local and regional media; serving as the athletic marketing liaison with the Dance Team, Red Sea, Kids Club, Band, Cheerleaders, Missouri Valley Conference (marketing) and University Homecoming for all athletic involvement; creating and implementing strategies and digital marketing campaigns while implementing a comprehensive social media strategy including, but not limited to, Facebook, Twitter, YouTube, etc.
A Bachelor’s degree in marketing, sports management or related field is required. Master’s degree preferred. Experience in marketing, either collegiate, professional or agency including experience developing social media plans is also required.
Qualified candidates must possess strong written and verbal communication skills while having the ability to perform detailed, professional and creative work and develop and maintain relationships with coaches, athletic department staff members, campus staff, interns and student workers in a positive environment is crucial. The successful candidate must fully comply with NCAA and Missouri Valley Conference rules and be comfortable upholding the mission and values of Bradley Athletics. The successful candidate must possess and maintain a current, valid driver's license and maintain a satisfactory driving record while serving in the position.
This position reports to the Associate Athletic Director for External Affairs with a start date in the Spring of 2013. To ensure full consideration qualified candidates should submit a cover letter, resume and complete contact information for a minimum of three professional references with telephone numbers to Dee Schick (email@example.com). A confidential review of applications will begin immediately. Employment with Bradley University is contingent upon successful completion of a criminal background check.
Bradley University is an Equal Opportunity and Affirmative Action Employer. The administration, faculty and staff are committed to attracting qualified candidates from underrepresented groups.