Bradley Wellness Program receives alcohol awareness award

Peoria, Illinois -- August 29, 2003 -- The Bradley University Wellness Program's National Collegiate Alcohol Awareness Week (NCAAW) Program is one of three university programs nationwide to be recognized for excellence in alcohol and drug abuse prevention efforts.

Entries were judged for their impact on year-round alcohol education programming and support for NCAAW, and significant use of the social norms approach in their prevention efforts. This year's award marks the sixth consecutive year Bradley's program has been selected to receive this honor. The Bradley H.E.A.T. (Help, Encourage, and Teach) peer leadership program is a significant factor in the success of the alcohol education and prevention efforts on campus. Alcohol Awareness at Bradley is promoted through Safe Spring Break campaigns, National Collegiate Alcohol Awareness Week events, Alcohol Awareness Month activities, and "mocktails" served at Siblings Weekend and Casino Night.

Representatives from Bradley will accept a commemorative plaque and an award check in the amount of $5,000 to be used for further prevention efforts at a recognition event in Washington, D.C. on September 16.