Amy Fairfield Doering

Undergraduate Recruiting Coordinator and Director of the Project Springboard New Venture Competition

Baker Hall 122
(309) 677-2295
afairfield@bradley.edu

M.B.A., Bradley University
B.S., Finance, Bradley University

Biography

Amy Fairfield Doering received both her bachelor’s and MBA degrees from Bradley University. Upon graduation, she worked as a General Securities Representative (Series 7 and 63 exams) as well as a General Securities Principal (Series 24 exam) to develop a new securities exchange. Amy subsequently returned to Bradley and has been an instructor in the Department of Finance and Quantitative Methods since 1999. In 2012, Amy accepted a new assignment as Undergraduate Recruiting Coordinator for the Foster College of Business. As such, she serves as liaison to the university admissions and recruitment staff as well as actively promotes the College’s undergraduate opportunities to prospective students and parents, plans and implements recruiting events, and initiates new ideas and methods of recruiting, to effectuate the Foster College of Business’ enrollment plan.

Prior to her new position, Amy served as Director for the Assurance of Learning program in the Foster College of Business, where she provided planning and oversight toward the maintenance of the college’s AACSB Accreditation. The Association to Advance Collegiate Schools of Business (AACSB) is the premiere business education accrediting body in the world, assuring quality and promoting excellence and continuous improvement in undergraduate and graduate education for business and accounting. Amy was instrumental in achieving a successful reaccreditation at the last review in 2011.

Amy also directs Project Springboard, the student new venture competition. Project Springboard and its sponsors advance Bradley University’s entrepreneurship initiative by supporting and educating aspiring entrepreneurs in the creation, start-up, and early stages of launching a business. The Project Springboard competition brings students real-life business planning experience. The first, second and third place teams receive cash awards and mentoring from business leaders and other successful entrepreneurs. In addition, the first place team receives office space and the opportunity to begin working with an experienced group of investors, marketers, lawyers, insurance advisors, and accountants to help them successfully launch their business.

Teaching

Amy currently teaches Quantitative Analysis II (QM 263) and Investment Analysis (FIN 325). QM 263 continues the student's introduction to statistical applications in business. The underlying rationale for statistical methods, limitations in their use and interpretation of results, serve as the course structure. Students learn how to identify suitable statistical techniques, the proper calculation procedures and ethical, non-deceptive ways of presenting results. To gain experience in organizing an analytical study, students are expected to develop and empirically test a business/economic model using multiple regression techniques.

FIN 325 provides an introduction to investment vehicles, markets, and fundamental and technical analysis. Fundamental analysis is utilized to develop the valuation of securities. Models identifying the values of conventional debt and equity securities are presented, discussed, and analyzed. Technical analysis (charting) tools, concepts and techniques are introduced and discussed. FIN 325 is a project course; the purpose of the project is to gain experience in the art and science of security analysis. By examining and evaluating an individual company’s securities, the students will seek an investment decision based on the value of a company, with due consideration given to varying risk characteristics.

Service

  • Midwest Finance Association
  • 2007 – Present: Board Member – Dunlap Community Unit School District, currently serving as President
  • 2007 – 2008: Co-Editor, Journal of Financial and Economic Practice
  • Fall 2007 – Spring 2009: Bradley Competitive Dance Team Advisor