Bradley’s Mr. Consistent

Highlights from Snell’s first 1,000 games:

  • The 1982 NIT championship against Purdue at Madison Square Garden
  • Two MVC Tournament titles
  • Five regular-season MVC titles 
  • In the 1985–86 season, the best single-season record (32-3) by a Bradley basketball team
  • The last undefeated (16-0) MVC regular-season champion, also in 1985–86
  • The longest men’s basketball game (seven overtimes) in NCAA history against Cincinnati in 1981
  • The final men’s basketball game at Robertson Field House and the first at Carver Arena at the Peoria Civic Center
  • The longest game-winning shot in college basketball postseason history, a 75-footer at the buzzer by CHRIS ROBERTS ’10 to beat Oakland in the 2009 Tournament. 

Just as he has since November 30, 1979, DAVE SNELL ’76 called a Bradley basketball game on January 7. But this was not an ordinary game at Carver Arena for the University’s assistant director of athletics communications, even as the Braves played well and battled back in a 92-83 loss to 24th-ranked Creighton. 

This marked Snell’s 1,000th Bradley basketball game behind the microphone for 1470 WMBD Radio. Since starting as the Voice of the Braves in a game against second-ranked Kentucky at the Great Alaska Shootout, Snell, a member of the Bradley Athletics Hall of Fame, has seen 555 wins and 445 losses in his first 1,000 games. He’s also seen a slew of Bradley highlights, including the final men’s basketball game at Robertson Memorial Field House in 1993, and is the only broadcaster to call the championship game of three different postseason college basketball tournaments. 

At the 1,000th game, the Dave Snell Endowed Scholarship was announced. To honor Snell with a gift, contact Bradley’s Office of Advancement, 309-677-3159 or donate online at and designate Snell Scholarship.  

— Bob Grimson ’81

New assistant AD

Heidi Wegmueller was named Bradley’s assistant athletic director for external affairs in December. 

With more than eight years of experience at The Professional Golfers’ Association (PGA) of America, Wegmueller is focusing on corporate sales, branding, marketing/promotions, and generating revenue for the Bradley athletic department. 

“Bradley is a tremendous institution with so many assets and opportunities to reach out to local and national partners to support men’s and women’s sports,” Wegmueller said. “One of my goals is to give Bradley that recognition across the nation. ”

At The PGA, she was a senior account executive managing corporate partners including American Express, Mercedes-Benz, National Car Rental, and Rolex. 

A high school athlete in golf and tennis and confessed “big basketball fan,” Wegmueller earned her bachelor’s degree in sports management and communication from the University of Michigan in 2003 and a master’s in international mass communications from Lynn University in 2006.