‘Meeting Students Where They Are’


Visit inside.bradley.edu to learn more about Bradley’s new initiative.

Catching the attention of high school juniors and seniors — and encouraging their interest until it spurs an application — is crucial to Bradley and other colleges and universities.

What if there was a landing place for these students to plunge into an exploration of college life and the Bradley Experience at their own pace and in a forum tailored to their interests?

Bradley recently launched a customized, interactive social engagement platform called insideBradley targeted to high school students. It employs innovative tools and techniques to find and engage prospective students.

University and college websites offer a wealth of information, and traditional student recruitment efforts hope to steer prospective students to them. But today’s students use new channels to communicate and learn, according to Tom Richmond ’88 M.A. ’94, executive director of enrollment management for admissions. “Students may lose interest in traditional marketing efforts if they’re not sufficiently interactive,” he said. “Students won’t wade through a website to find what they want, so we’re meeting them where they are.”

Working with Evolution Labs of Morristown, New Jersey, Bradley’s admissions and marketing teams are creating content for insideBradley that prospective students need and want. The platform will feature videos and vlogs (video blogs) about the student experience at Bradley, supply general knowledge about the college search and application process, and even encourage prospective students to follow one, or several, outstanding Bradley students — insideSTARs — throughout the year.

“We’re open to communicating with students however they’re comfortable, and insideBradley is just one part of our communication strategy,” added Richmond. “It’s a useful tool.” 

Parents of the Class of 2020 won’t be left out. A parent-focused interface will roll out soon, so new Bradley parents can find each other and share questions and suggestions.

Registrants can follow any or all of the 2015 insideSTARS



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