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Edward Bond

Edward Bond

Department Chair and Professor, Marketing

    Business and Engineering Convergence Center 4137
    (309) 677-2280
   bond@bradley.edu

 

Ph D, Arizona State University
MA, University of Northern Colorado
AB, Manhattan Christian College

Biography

Ed Bond has been a member of the marketing faculty since 1997 and has been Chair of the Marketing Department since 2007. Dr. Bond serves as a confidential advisor to organizations in the manufacturing, services, and energy sectors and is a frequent contributor to executive development for U.S. and international managers on topics including business and marketing strategy, competitive advantage, customer satisfaction, and effective cross-functional collaboration.

Ed has served as a Visiting Professor at the Institute for Manufacturing, University of Cambridge (UK) and as the Flint Hills Resources Visiting Professor of Marketing at the University of Alaska, Fairbanks. A former Caterpillar Inc. Research Fellow, Dr. Bond was awarded the Foster College of Business Midwest Grain Products Teaching Award in 2001 and the National Council of Advisors Scholarship Award in 2005. In 2007, Ed was the first recipient of the Foster College of Business' MGP Products, Inc. Leadership Award. In 2008, Dr. Bond was accorded the once-in-a-lifetime honor of being a guest of the Blue Angels for a 40-minute VIP demonstration flight in a high-performance F/A-18.

Teaching

Dr. Bond’s approach to teaching is founded on the belief that no single method is sufficient for every classroom situation. Each class has its own dynamics that emerge from the group of students, the subject matter, the time of day, the physical setting, and the personality of the instructor. Ed believes that students should have a sense of both discovery and contribution as they learn and that when they complete a class they should be able to do things they could not have done before they took the class.

Courses Currently Teaching

  • MTG 360 Product and Price Strategy (Undergraduate)
  • MTG 490 Managerial Marketing (Undergraduate)
  • MTG 624 Marketing Decision Making (MBA)
  • BUS 627 Managing Technology (EMBA)
  • BUS 633 Customer Satisfaction (EMBA)
  • BUS 658 Interactive Media (EMBA)

Scholarship

Dr. Bond’s research centers on enhancing the performance of innovation professionals, understanding use of channel knowledge in innovation, uncovering the role that marketing assumes in strategy formulation, and customer satisfaction in medicine. His published works can be explored on his Google Scholar page.

Ed’s most recent publication with scholars from Yonsei University and Iowa State University integrates channels and new product development perspectives to address how NPD teams can acquire innovation-related knowledge from channel partners and apply it to gain competitive advantage.

Dr. Bond’s current projects address:

The impact of social network structure on individual innovator effectiveness with Mark Houston (Texas A&M) and Cinthia Satornino (Northeastern University)

The development and offering of complex business-to-business solutions with Mark Houston (Texas A&M) and Wolfgang Ulaga (INSEAD)

The surprising (and inconsistent with marketing textbooks) sophistication of marketing programs in the early 20th Century with Bradley University professors Ross Fink and Mark Brown

Service

Dr. Bond serves on the Foster College Academic Administrative Team, the Business Engineering Convergence Steering Committee, and the EMBA Implementation Committee.

He reviews for a variety of academic journals, most frequently for the Journal of the Academy of Marketing Science

Dr. Bond is a member of the American Marketing Association, the Academy of Marketing Science, and the Product Development and Management Association.