Assistant Professor, Marketing
Ph.D., Marketing, University of Wisconsin – Milwaukee
MBA, University of Wisconsin – Milwaukee
MA, Social Work – University of Lucknow, India
BA, Economics, English Literature & Psychology – University of Lucknow, India
Amita Bhadauria joined the Marketing department at Bradley University in 2016.
Amita believes that teaching is a commitment to disseminate knowledge and an excellent opportunity to make a valuable contribution to society. She finds marketing to be an exciting discipline which enables her to be an interesting and efficient teacher. She appreciates the uniqueness of her students and strives to cultivate a learning environment that facilitates critical thinking and excellent performance. She combines her professional experience with the marketing concepts to deliver an engaging lecture. Her work experience in the field of market research and at the online advertising division of Google allows her to share her real-world experience with students and make the marketing concepts stimulating. She has taught diverse marketing courses including Consumer Behavior, Principles of Marketing, Social Media Marketing, and Integrated Marketing Communications.
- Integrated Marketing Communications – MTG 381
Amita’s primary area of research is consumer behavior with a focus on aesthetics, moral judgment, and creativity. Additionally, she has conducted research on the cruise ship industry aimed at segmentation and identifying the antecedents of customer satisfaction.
Peer Reviewed Journal Publications
Bhadauria, A., Bhatnagar, A., & Ghose, S. (2014). Role of Geography in the Relative Salience of the Antecedents of Cruise Passengers' Satisfaction. International Journal of Marketing Studies, 6(2).
Bhadauria, A., Bhatnagar, A., & Ghose, S. (2014). Demographic Segmentation of the Cruise Industry. Global Journal of Management and Business Research, 14(3).