Business Capstone Consulting Projects

Business Capstone Consulting Projects

By Jennie Hale, Director of Programs and Budget

 

Need to Create a Marketing Strategy? Or maybe you are in need of a feasibility study, strategic growth plan, or considering launching a new product or service.  If so, the Illinois Small Business Development Center (SBDC) at Bradley University has the solution.  Since 1972, Bradley University has provided the “Senior Consulting Projects” program to small businesses in the Central Illinois area.  In this Capstone course, College of Business majors are given an opportunity to apply their accumulated business knowledge to a “real world” business situation at NO COST to the participating business.  These final semester senior students will develop a course/plan of action and deliverables that will address the client’s organizational needs and enhance their performance.  The project focuses on the future of the organization, rather than producing analysis of historical data.

The SBDC can also provide student teams to custom design and implement databases to manage customer, prospect, and transaction information. Human resource management related projects will be accepted, including creating and performing employee satisfaction surveys, company culture assessments, and designing organizational change management systems.  A business and the student team can design a social media strategy that can be implemented immediately.  In-depth research can be performed to define the best target markets, gather pricing information, and determine customer satisfaction levels.

During this semester long project, all disciplines of business majors will work on a specific problem for a local business.  Each consulting team will spend hundreds of hours on their project.  The project includes a complete industry and organizational analysis, a survey of customers or market areas, and specific recommendations that address the company’s concerns.  The only time commitment for the business is approximately 1-2 hours each week to meet with team members.  At the end of the semester, the student team will provide a detailed written report and oral presentation to the client. 

Examples of past projects include: 1) customer satisfaction/needs survey, which have proven useful in determining product/service offerings, pricing, etc; 2) feasibility studies to determine whether to expand into new locations or new product/service lines; 3) analyzing current marketing efforts and providing suggestions to get better results for the promotion dollar; 4) designing a marketing strategy; and 5) strategic planning. Other suggestions are welcome.

Each project is supervised by a business professor.  The Spring 2016 semester begins January 20th and concludes in early May.  Companies of any size, from any industry, and that have been in business for at least one year are encouraged to apply. For further information, please contact Jennie Hale at (309) 677-2992 or tce@bradley.edu.

To apply, please complete the application form, at: www.bradley.edu/academic/colleges/fcba/centers/turner/established/projects/. Applications must be received by close of business on Friday, January 15, 2016 for full consideration for the Spring Semester.