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Edward Bond

Edward Bond

Department Chair and Professor, Marketing

    Business and Engineering Convergence Center 4137
    (309) 677-2280


Ph D, Arizona State University
MA, University of Northern Colorado
AB, Manhattan Christian College


Ed Bond has been a member of the marketing faculty since 1997 and has been Chair of the Marketing Department since 2007. Dr. Bond serves as a confidential advisor to organizations in the manufacturing, services, and energy sectors and is a frequent contributor to executive development for U.S. and international managers on topics including business and marketing strategy, competitive advantage, customer satisfaction, and effective cross-functional collaboration. He participates in the Executive Development Center’s Powering Up, Building Business Expertise, and Product Value Management programs for Caterpillar Inc.

Dr. Bond has served as a Visiting Professor at the Institute for Manufacturing, University of Cambridge (UK) and as the Flint Hills Resources Visiting Professor of Marketing at the University of Alaska, Fairbanks. A former Caterpillar Inc. Research Fellow, Dr. Bond was awarded the Foster College of Business Midwest Grain Products Teaching Award in 2001 and the National Council of Advisors Scholarship Award in 2005. In 2007, Ed was the first recipient of the Foster College of Business' MGP Products, Inc. Leadership Award. In April of 2008, Dr. Bond was accorded the once-in-a-lifetime honor of being a guest of the Blue Angels for a 40-minute VIP demonstration flight in a high-performance F/A-18.


Dr. Bond’s approach to teaching is founded on the belief that no single method is sufficient for every classroom situation. Each class has its own set of dynamics that emerge from the group of students, the subject matter, the time of day, the physical setting, and the personality of the instructor. Ed believes that students should have a sense of both discovery and contribution as they learn and that – when all is said and done – they should be able to do things they couldn’t do before taking a class.

Courses Currently Teaching

  • MTG 624 Marketing Decision Making (MBA)
  • BUS 627 Managing Technology (EMBA)
  • BUS 633 Customer Satisfaction (EMBA)
  • BUS 658 Interactive Media (EMBA)


Dr. Bond’s research centers on enhancing the performance of innovation professionals, understanding use of channel knowledge in innovation, uncovering the role that marketing assumes in strategy formulation, and customer satisfaction in medicine. His most recent publication on individual contributions to innovation is the result of a collaboration with scholars at TCU and Texas A&M University. The work sheds light on how managers can more effectively coach and support the array of highly-skilled employees in R&D organizations. Full text can be found here:

Other works in progress include:

§Use of information from channel partners in product development and management with Steven Kim (Iowa State University) and Subin Im (Yonsei University)
§MNC competition with new-entrants from low-cost countries with Lance Bettencourt (360 Service Partners)
§The impact of social network structure on individual innovator effectiveness with Mark Houston (Texas A&M) and Cinthia Satornino (Northeastern University)
§The development and offering of complex business-to-business solutions with Mark Houston (Texas A&M)


Professional and Community

  • Reviewer – Journal of Product Innovation Management
  • Judge – Caterpillar Dealer Marketing Awards


  • Business Engineering Convergence Steering Committee
  • Management for the 21st Century Oversight Team
  • Search Committee – Associate VP for Marketing
  • Foster College of Business - Graduate Curriculum Committee
  • Foster College of Business – Executive Committee