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Concentrations in Advertising, Journalism, Public Relations, Television Arts, Organizational Communication, Sports Communication

The Degree
Bradley’s Department of Communication offers an undergraduate curriculum leading to a Bachelor of Science or a Bachelor of Arts in Communication with a concentration in Advertising, Journalism, Organizational Communication, Public Relations or Sports Communication. Students complete a nine credit hour foundation in communication as well as a 28 to 30 credit hour concentrated track of courses. Each program integrates the academic study of communication with a commitment to pre-professional education in one of these concentrations. Students gain experience in a variety of media with an emphasis on global communication through course instruction and career-related projects. Students may also take part in expedition courses where they study on-site at both national and international locations such as the Olympics, The Chicago Auto Show, or the Hollywood Semester.

Communication courses are taught by distinguished full-time faculty with strong academic and professional backgrounds.  In addition, students learn from part-time faculty selected from the local and regional news media and advertising and public relations agencies.  Many faculty members have held leadership positions in major scholarly organizations and corporate advertising agencies in the United States, Europe and Asia.  Others have worked in fields including:

  • professional television production
  • reporting and commentary
  • advertising
  • media production
  • newspaper publishing
  • editing
  • reporting 

Bradley communication students are a part of the Slane College of Communications and Fine Arts.  The state-of-the-art Caterpillar Global Communications Center offers students the use of:

  • video conferencing
  • an HD television control room
  • a television studio
  • multimedia special projects lab
  • multimedia design computer lab
  • wireless personal computing 

Opportunities at Bradley
Outside of the classroom, Bradley Communication students have a wealth of cocurricular and pre-professional learning experiences from which to choose, including participation in the:

  • American Advertising Federation
  • Bradley Media Society
  • Bradley Scout (Student Newspaper)
  • Bradley Speech Team
  • “Midstate Magazine”Television Feature Magazine
  • Public Relations Student Society of America
  • Society of Professional Journalists
  • Peoria Ad Club
  • Student radio station “The Edge” 

Beyond Bradley
Graduates from the program have been accepted into some of the most prestigious communication graduate programs in the country. In addition, there are many internship opportunities available throughout the Peoria community, as well as across the country. Graduates enjoy careers at:

  • newspapers
  • magazines
  • radio and television stations
  • advertising and public relations agencies
  • corporate communication departments
  • governmental news agencies