A virtual facelift

April 6, 2010

Bulldozers and cement trucks have been changing the face of Bradley University’s campus throughout the last two years, but a new campus map is not the only change the Bradley community will be seeing.

This week, Bradley has introduced a complete Web site redesign, which can be seen immediately on our home page, www.bradley.edu.

The changes you are looking at have replaced the site visitors have seen for the past seven years and it is just the first step in a complete upgrade of Bradley’s entire Web presence.

With Bradley’s Web site receiving more than 10,000 visitors daily, Bradley President Joanne Glasser said it is important to make sure that the University is able to communicate to online visitors in a clear, organized, appealing way, which is something the new site aims to do.

“Bradley’s new Web site is a key component in our efforts to share the Bradley Experience with people across the country and around the world,” Glasser said. “The site showcases Bradley as a leader in higher education, furthering our goal to become an institution of national distinction.”

Visitors to Bradley's Web site in 2009 came from all 50 states and more than 200 countries, generating more than one million page-views per month.

“Apart from an increased level of consistency, this new design is going to bring a much more polished look to our Web site,” said Director of Web Marketing/Communications Jim Crone. “This site is the virtual front door that our University has to its visitors — many of whom are prospective students and alumni – so we want to make sure it looks clean and is easy to navigate.”

“Our old site was a little outdated, so it was certainly time for a change.”

While the immediate changes can be seen as soon as the home page loads, many more are soon to come, including unifying all of the Web site’s sub-pages, such as each college’s home page.

“A Web site is never completely finished,” Crone said. “It’s something that we need to continue refining so it doesn’t get stagnant.

“I think these changes make the organization of the site much more logical, which will allow people to find what they are looking for much easier. And it will keep getting more organized as we continue to upgrade the rest of the site.”