Up 'til Dawn

By Matt Hawkins
February 4, 2014

Bradley’s first Up ‘til Dawn all-night fundraiser for St. Jude Children’s Research Hospital set a high standard for future events. The Friday-Saturday night of fun and games topped the event’s goal by $12,000 and set Bradley among the charity’s national leaders.

Students raised $42,000, which brought 180 students on 30 six-person teams to the Markin Center for the overnight event. That effort easily exceeded the $30,000 and placed Bradley fourth on the list of Midwestern colleges’ events to date.

“I was amazed. I’m extremely proud of the students,” event executive director Jordan Garcia said. “I’m beyond proud of Bradley for them to receive it this warmly.”

Up ‘til Dawn debuted at college campuses this year as the latest St. Jude fundraising innovation. Teams competed in a variety of competitions throughout the night. Large competitions every two hours engaged students in painting, scavenger hunts and early March madness.

As donations flooded in days before the event, Garcia learned the Bradley effort received attention from St. Jude leadership.

“We surpassed every expectation St. Jude had for us,” she said. “We put Bradley on the map.”

According to the St. Jude website, 96 colleges are hosting Up ‘til Dawn events this school year.

St. Jude Children’s Research Hospital is a Memphis, Tenn.-based pediatric hospital founded by entertainer Danny Thomas. The Midwest affiliate is based in Peoria.