Athletics - Assistant Athletic Director for Marketing and Fan Engagement

Bradley University is a top-ranked, private university in Peoria, Illinois, offering 5,400 undergraduate and graduate students the opportunities, choices and resources of a larger university and the personal attention and exceptional learning experience of a smaller university.  Bradley offers a comprehensive array of undergraduate and graduate academic programs in business, communications, education, engineering, fine arts, health sciences, liberal arts and sciences, and technology. The University is located on an 85-acre campus in the largest metropolitan area in central Illinois.

The Assistant Athletic Director for Marketing & Fan Engagement provides strategic and effective leadership of marketing, fan experience, community engagement, and special events within the Athletics Department. This position is a highly visible leadership role requiring an individual with outstanding interpersonal skills. The successful candidate should be assertive and confident yet approachable and respectful, with a proven track record of building collaborative relationships across campus and in the community, developing innovative marketing strategies, building attendance and optimizing the fan experience.

Duties and Responsibilities include but are not limited to:

  • Primarily responsible for strategic and effective leadership of marketing, the fan experience, community engagement, and other special events for the Bradley Athletics Department. Directly responsible for the oversight, supervision, and development of the Director of Creative Productions, Cheer Coach, and game day student marketing staff. Also responsible for management of band partnership.
  • Provide effective strategic leadership, planning, coordination and implementation of all assigned internal and external marketing objectives for the Bradley Athletic Department and all 15 NCAA Division I sports programs.
  • Collaborate in the development, production and execution of creative concepts for marketing campaigns supporting athletic ticket sales, including print, digital, and video elements.
  • Responsible for serving as an engaged member of the Vice President for Intercollegiate Athletics’ Senior Staff.
  • Serve as an effective sport administrator for assigned team(s), working closely with assigned head coaches to advance and support the success of associated sport programs.
  • Work closely with the Communication and Sports Information department to ensure the development and implementation of Bradley’s digital presence through marketing initiatives centered on social media, email marketing and website development of the official athletic website,
  • Effectively oversee game day execution of established marketing plan, including but not limited to promotions, giveaways, crowd engagement and video production.
  • Responsible for effective marketing of promotions and events via all channels and media, e.g., social media, print, electronic media, etc.
  • Develop effective relationships with fans and work to build fan-centered game day culture for all sports.
  • In conjunction with the Associate Athletic Director for Communications & Operations, responsible for cultivating fan engagement on all Bradley Athletics owned social media sites including, but not limited to, Facebook, Twitter, YouTube, Instagram, etc.
  • Responsible for providing game management guidance to Learfield/Bradley Sports Properties regarding sponsorship activation at all Bradley Athletics events.

A Bachelor’s degree in marketing, sports management or related field is required.  Master’s degree preferred.  Minimum of 3 years of marketing experience in collegiate athletics or professional sports is required.

Qualified candidates must possess strong written and verbal communication skills while having the ability to perform detailed, professional and creative work and develop and maintain relationships with coaches, athletic department staff members, campus staff, interns and student workers in a positive environment is crucial. The successful candidate must fully comply with NCAA and Missouri Valley Conference rules and be comfortable upholding the mission and values of Bradley Athletics. The successful candidate must possess and maintain a current, valid driver's license and maintain a satisfactory driving record while serving in the position.

To ensure full consideration qualified candidates should submit a cover letter, resume and complete contact information for a minimum of three professional references with telephone numbers to Karla Bothast at

A confidential review of applications will begin immediately. Employment with Bradley University is contingent upon successful completion of a criminal background check.

Bradley University is an Equal Opportunity and Affirmative Action Employer.  The administration, faculty and staff are committed to attracting qualified candidates from underrepresented groups.