While these Identity Standards are detailed, you may have questions that are not covered in the scope of these pages. For any questions related to the Identity Standards of Bradley University, please contact the Office of Marketing and Communications at branding@bradley.edu.

Office of Marketing and Communications
Comstock Hall
(309) 677-1100

Editorial Guidelines

To ensure the delivery of clear and consistent messaging from the university, the below editorial guidelines are designed to assist and inform campus communicators in the preparation of body copy for general audiences. While adherence to these guidelines is encouraged, it is not required. Most importantly, the use of good judgment and discretion in all communications is vital to representing the university in a positive and effective manner.

If a topic is not covered in this guide, please refer to The Associated Press Stylebook and Webster’s New World College Dictionary. Anything not addressed in one of these three places should be directed to the Office of Marketing and Communications for assistance.

Guidelines Last Updated: July 14, 2016

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  • ABOVE: – how to point out a photo when several are grouped on a page
  • Abbreviations – see “State names” entry
  • academic degrees - when referring to an academic degree in text, the preferred form is to avoid an abbreviation and use a phrase such as bachelor's or master's (note possessive) degree. (Joe Smith earned a bachelor's degree in engineering.) Also, doctorate or doctoral degree. When abbreviations are necessary, use periods for degrees where the subject studied isn't clear (e.g., B.A., M.A., M.S.). However, MBA, MSA, MFA, MSEE, MSCE, MSMfE do not need periods between their letters since the acronym references the subject matter. When listing more than one degree, do not include a comma between the two (see "degrees" entry below for details on applying degrees and graduations years to alumni names).
  • accents – use only with names, not with regular words
  • Addresses – abbreviate st., ave., rd., pl., etc., with a numbered address unless part of a quote or sentence (I lived at 408 Elm Street.)
  • adidas – lower case unless starting a sentence
  • Admissions, Office of Undergraduate (or admissions office)
  • adviser/advisor – use adviser in general copy; use advisor when part of a professional title (My academic adviser helped me with my schedule. He is special advisor to the president.)
  • ages – use numerals (even under age 10); spell out for decade spans with ages (Jill is in her forties.)
  • al-Qaida
  • All-American, All-MVC
  • alum – avoid whenever possible; instead use alumna or alumnus
  • alumna (female alum), alumnae (plural female)
  • Alumni Center, the (on second reference after providing full, proper name)
  • Alumni Quad
  • alumnus (male alum), alumni (plural male or plural mixed)
  • Anderson, Mitchell “J. J.”
  • apostrophe – use smart (i.e., curly) apostrophe (‘ ’) in standard copy; only use straight/dumb apostrophe (') to designate feet
  • Aramark
  • area codes – use style (555) 555-1234
  • Army, Air Force, Marine Corps, Navy – don’t need U.S.
  • artist in residence, composer in residence
  • associate degree - note no possessive (Her associate degree is from ICC.)
  • athletic department – but Department of Athletics and Bradley Athletics
  • Atrium, Nick and Nancy Owens – official name of atrium in Renaissance Coliseum (may also be called Owens Atrium)


  • basketball team – don’t say “men’s” for teams before mid-70s
  • BFAN – Bradley Forensics Alumni Network; alumni group for speech team
  • Bids for the Braves auction
  • Bradley Athletics Hall of Fame – no University
  • Bradley Experience
  • Bradley Polytechnic Institute – chartered on November 13, 1896; dedicated on October 1897; became a four-year college in 1920; began offering graduate programs and renamed Bradley University in 1946
  • broadcast – also past tense, not broadcasted
  • Bronze Star, Purple Heart, etc.
  • BU – only use with official group titles; do not use to refer to University as a whole
  • Burger, Lewis J. Center for Student Leadership and Public Service
  • Burklund Family Heritage Hall – located in the Renaissance Coliseum


  • Cabinet – the U.S. president’s Cabinet
  • Campaign for a Bradley Renaissance (or Renaissance Campaign on second reference) – launched in spring 2008 with goal of raising $150 million; concluded October 2011 with total funds raised exceeding $161 million
  • campuswide
  • capital – nation’s capital, capital of Illinois, etc.
  • Capitalizations - capitalize proper nouns but not secondary abbreviations/shorthand for them, including campus references (i.e., Bradley University and the university; College of Education and Health Sciences and the college; Department of English and the department; Bernard Osher Foundation and the foundation). Also see "Headlines in sentence case" for details on capitalizing headlines.
  • Capitol – capitalized when referring to official sites
  • Carr Roberts, Donna - note no hyphen
  • Caterpillar Inc.
  • Caterpillar College of Engineering and Technology – when using for historical articles be sure to use the correct name, as follows: Technical College – 1946; College of Engineering – 1951; College of Engineering and Technology – Fall 1967 (resulting from merger of College of Engineering and College of Applied Sciences); Caterpillar College of Engineering and Technology – October 2012
  • Caterpillar Global Communications Center (GCC on second reference)
  • Caterpillar professorships – capitalize title before or after name (eg., Dr. Susan Brill de Ramirez, Caterpillar Professor of English)
  • Center for Collaborative Brain Research (CCBR)
  • Center for STEM Education
  • Centurion Society – can say “the Society” on second reference
  • central Illinois – only capitalize when it’s part of a name (Central Illinois Chapter of XX)
  • CEO – don’t spell out
  • chair – not chairman/chairwoman unless the individual requests it
  • The Charley Steiner School of Sports Communication – always use “The” capitalized in first and all subsequent uses; on second reference, may refer to it as The Steiner School
  • Chet “The Jet” Walker – Chet Walker’s nickname
  • Class of ’XX (The Class of ’61 is having its Golden Reunion.)
  • Co. – for company (He owns ABC Co. in Chicago.)
  • cocurricular – note no hyphen
  • College of Education and Health Sciences – note the “s” on “Sciences”
  • College of Liberal Arts and Sciences
  • Congressional District (Bradley is in the 18th Congressional District.)
  • comma, serial/oxford – the final comma in a series of three or more items is not used (a, b and c) unless required for clarity in a series of complex elements (note: if not sure, ask an editor in the Office of University Marketing and Communications); also, if the series involves internal punctuation or is very long and complex, use semicolons in place of commas (I visited Fremont, Nebraska; Cedar Rapids, Iowa; and Peoria, Illinois.)
  • communication – note no “s” on “communication” when referencing the department, program, major or The Steiner School; use “s” when referencing Slane College of Communications and Fine Arts
  • Commencement – capitalize when specifically referring to Bradley’s ceremony(ies)
  • company names – use full name with extension (e.g., Corp., Inc.); however, only use a comma before the extension if the company's official website indicates to do so; do not add periods within extensions (e.g., LLC, PC). Also see "Inc." entry below.
  • Conley, Timothy – do not use Tim
  • Convergence Center – capitalize when referring to Bradley initiative/building
  • Convocation, Founder’s Day/Freshman
  • Corp. – don’t spell out as in Sears Holding Corp.
  • Cullom-Davis Library – OK to use “the,” but not necessary
  • curriculum (singular), curricula (plural)
  • cutlines – identify person by full name in first cutline on each spread. Last name is sufficient in subsequent photos. (Dr. Lisa Nathan ’98 points to XX; John Smith ’01 (left) and Bill Jones ’77 demonstrate XX.) When a male and female are in a photo, and in other cases that would be obvious to readers, don’t indicate “left”  (Tom Ryan ’68 and his daughter, Julie, are members of XX. Shown with President Glasser are (from left) Tim Johnson ’00.)


  • Deans Scholarship – capitalize when specifically referencing Bradley’s scholarship; no apostrophe on “Deans”
  • decades – ’70s or 1970s, no apostrophe (not 1970’s); spell out for ages (Stuart was in his twenties.)
  • degrees – list after names of alumni: Jenny Jones ’78; Tom Jones ’83 ’85 (for two bachelor’s degrees); Mary Smart, M.S. ’60 or Doug Frank, HON ’06 (use comma to separate alum’s last name and graduate or honorary degree); Frank Harris ’99 MBA ’01 (no comma necessary between a bachelor’s and a master’s degree); Albert Walker, M.A. ’70 M.A. ’76 (no comma necessary between two master’s degrees but list both even if same type). See "academic degrees" above for preferred forms of degree references.
  • department titles – capitalize when listing full proper name (Department of Physics); lowercase when abbreviating (physics department); note frequently mistyped names:
    • Department of Communication – note no “s” on “Communication”
    • Department of Physical Therapy and Health Science – note no “s” on “Science”
    • Department of Theatre Arts – note “Theatre” ending of “re” (see “theatre” entry below)
  • Dingeldine Music Center
  • Distinguished Alumnus Award, Distinguished Alumna Award
  • doctoral degree (or doctorate) - when referring to this type of degree in text, the preferred form is to use doctorate or doctoral degree. (Joe Smith earned a doctorate in engineering.) When abbreviations are necessary, only use Dr. in front of the name of someone who holds an advanced medical degree, such as physician, dentist, optometrist, osteopath, podiatrist or vet; all others would use Ph.D. after the name.
  • Doctor of Humane Letters
  • DPT – abbreviation for Doctor of Physical Therapy, Bradley’s first professional doctorate program; first offered in June 2005


  • e-book, e-business, e-commerce, e-reader
  • e.g. - meaning "for example"; always followed by a comma (e.g., it should look like this)
  • ellipses (...) – use three dots with a space on either side (hint: think of it as its own word); if ellipses used after a full sentence, use a period before ellipses (I love to read. … Doesn’t everybody?)
  • email – no hyphen
  • emeritus – male; professor emeritus of English, etc.
  • emerita – female; professor emerita of English, etc.
  • emeriti – plural of emeritus/a
  • em dash – always include a space before and after the em dash; use in place of parentheses around extra information you want to emphasize or in place of commas when there already are several of commas in sentence/paragraph; they also may be used in place of a colon to introduce a list (to produce on Mac, type “Option/Alt” + “Shift” + “Hyphen”)
  • en dash – use between ranges of numbers, including pages, dates, times, etc. (to produce on Mac, type “Option/Alt” + “Hyphen”)
  • endowed professorships – capitalize title before and after name (eg., Dr. Joshua J. Lewer, Robert A. McCord Endowed Professor for Executive Management Development)
  • Eurest Dining Services
  • every day, everyday (He goes to class every day. She wore her everyday shoes.)
  • Executive MBA (or EMBA) – established in fall 2001; endowed by and named the Theresa S. Falcon Executive MBA for Dr. Theresa S. Falcon-Cullinan in January 2009 (also see “Master of Business Administration” entry below); degrees are MBAs


  • faculty – may be singular or plural depending on context; however, be consistent with use within a single context
  • Fall Break
  • fall semester, first semester
  • family and consumer sciences – make sure use “s” on “sciences”; abbreviate FCS on second reference
  • family-owned – hyphenate when used as a compound adjective
  • Famous Five basketball team – actually six players: Carl Schunk ’39, Charles Orsborn ’39 MS ’51, Dar Hutchins ’39, Les Getz ’38, Kenny Olson ’41, and Ted Panish ’39 MA ’63; formed in 1936 by the late A. J. Robertson, the team had great success over its three seasons, recording 52 wins and 10 losses through 1939
  • faze, phase (The news didn’t faze him. vs. It was just a phase she was going through.)
  • “Fe” stamp – used by Dr. Paul Snider in journalism classes to indicate fact errors (Tom had an “Fe” so he failed the assignment.)
  • Field House – on second reference
  • first – do not use “first annual” or “first inaugural”
  • first-team, First Team – lowercase and hyphenate as an adjective (first-team All-MVC selection), capitalize as part of the proper noun (All-MVC First Team)
  • Foster College of Business – when using for historical articles be sure to use correct the name, as follows: Department of Business Administration and Economics – 1920; College of Commerce – 1950; College of Business Administration – 1956; Foster College of Business Administration – 1994; Foster College of Business – fall 2013
  • Founder’s Circle – note the apostrophe before “s,” as it was named for university founder Lydia Moss Bradley; On Founder's Day 1997, Mrs. Bradley's statue was unveiled in the new Founder's Circle
  • Founder’s Day – note the apostrophe before “s,” as it is the day to remember university founder Lydia Moss Bradley
  • Founders’ Room – note the apostrophe after “s,” as it was dedicated to a group of people who belonged to the former giving society called the “Founders’ Society”; located on the third floor of the Hartmann Center for the Performing Arts
  • Fraternity Row
  • freshman women – adj. is freshman, not freshmen; preferred usage is first-year women
  • Fulbright Program – There are two different levels: Fulbright Scholar Program and Fulbright Student Program.
    • The Fulbright Scholar Program awards research and teaching opportunities to faculty members, who are referred to as “Fulbright Scholars.”
    • The Fulbright Student Program awards study, research, and teaching opportunities to students and young professionals. They should be called “Fulbright U.S. Students” or “Fulbright English Teaching Assistants.” You may also refer to them as recipients of Fulbright Study/Research grants.
    • While the terminology is not interchangeable, the Fulbright website does indicate the acceptance of “Fulbrighter,” “Fulbright grantees” or “Fulbright fellows” for generic purposes.
  • fundraising – one word; also fundraiser


  • Gallery of Excellence – in Library
  • Game Day luncheon
  • globe-trotting (She retired and began globe-trotting.)
  • Globetrotters, Harlem
  • grade point average – GPA is acceptable on any reference
  • The Graduate School – always use “The” capitalized with references to The Graduate School; similar to The Ohio State University
  • Greek Row
  • green screen – two words, no hyphen in any use


  • half-staff on campus – half-mast only on a ship
  • “Hail, Red and White” – songs are in quotes, not italicized
  • Hall of Fame – always capitalized when used, including the Hall
  • Hall of Famer – always capitalized, so use rarely to avoid awkward capping
  • Hartmann Center for the Performing Arts (or Hartmann Center)
  • Hayden-Clark Alumni Center – Alumni Center acceptable on second reference
  • Headlines in sentence case – only the first word and proper nouns are capitalized; except that the first word after colon is always uppercase
  • health care – two words in all uses; no hyphen ever
  • Health Professions Advising Center – new name for Pre-Professional Health Advisory Center (changed in fall 2014)
  • Heyl, Royster, Voelker & Allen PC – all names, with commas and ampersand
  • Hill Schupbach, Mary Ellen – not hyphenated
  • Hilltop (Students return to the Hilltop on Sunday.)
  • Hilltop Safety Cruiser
  • historic – important occurrence standing out in history
  • historical – any event that happened in the past
  • Holidays – note frequently mistyped names:
    • New Year’s, New Year’s Day, New Year’s Eve – note inclusion of apostrophe
    • Martin Luther King Jr. Day – note no commas
    • Memorial Day, Memorial Day weekend – never Memorial weekend
    • Independence Day, Fourth of July – both acceptable
    • Presidents Day – note no apostrophe, unless referencing specific event (Washington’s Birthday)
    • Labor Day, Labor Day weekend – never Labor weekend
    • Veterans Day – note no apostrophe
  • Homecoming – capitalize when specifically referring to Bradley event
  • honorary alumnus status – awarded to individuals by Development; no HON designation
  • Honorary degree – list with HON designation (Jack Brickhouse ’37 HON ’90 or Doug Frank, HON ’06)
  • Honors Program – capitalize when specifically referencing Bradley’s program
  • hyphen – do not use for ranges of numbers; see “en dash” for details


  • ICAT (Innovations Conference on Asphalt and Transportation)
  • Illinois State University – or Illinois State (not ISU unless it’s second reference)
  • Inc. – generally, no comma before (Caterpillar Inc.), but check company name on its website for preference (Nike, Inc.)
  • initials – generally include a space between letters (Kathleen M. B. Holst), except when individual uses initials instead of a first name (J.P. Morgan).
  • Internet – capitalized in all uses
  • Ising, Ernest – instead of Ernst
  • Italics – do not use, except to add emphasis to a word (He really likes pizza.)


  • January Interim, J-term
  • Joint Chiefs of Staff, chairman of the (after the name)


  • Komen organization, not Komen Foundation
  • kosher kitchen – in Geisert and in Hillel house


  • LaHood, Ray – follow AP style when referring to role as former congressman and former secretary of transportation (former U.S. Rep and Transportation Secretary Ray LaHood '71 HON '11 OR Ray LaHood '71 HON '11, former congressman and secretary of transportation/transportation secretary)
  • Late Night BU
  • Leadership Lifestyles Floor
  • LEED certification – the U.S. Green Building Council certifies projects at four levels (lowest to highest) LEED certified, LEED Silver certified, LEED Gold certified, LEED Platinum certified (Westlake Hall is LEED Gold certified.) Visit http://www.usgbc.org/articles/pr-guidelines-promote-your-leed-certified-project for USGBC’s PR guidelines for LEED-certified projects.
  • Library – capitalize when specifically referring to Cullom-Davis Library
  • LLC, LLP – no periods
  • login – a one-word noun vs. two-word verb (You need a login to log in.)
  • Lydia Moss Bradley Award


  • Maj. – as a title
  • Major League/Minor League – capitalize when using full Major League Baseball/Minor League Baseball in reference to the specific organizational governing body (Major League Baseball player draft) as well as in reference to specific leagues (American League, National League, Midwest League, etc.); do not capitalize generic references to the leagues (major league hitter, minor league organization)
  • Master of Business Administration (or MBA) – established in 1948 (also see see "Executive MBA” entry above)
  • master’s degree - note possessive and lowercase; Master of Arts and Master of Science capitalized with no possessive
  • Markin Family Student Recreation Center (or Markin Center)
  • Marty Theatre
  • MBA, MSA, MFA – degrees don’t use periods
  • McCord, Michel – not Michael
  • Meri-N-Ettes – dance team that began in 1959 and existed through 1991; beginning in 1992, the the team had various names, with Bradley Dance Team most common; however, the Bravettes dance team was first mentioned in 2007.
  • Meyer Jacobs Theatre
  • Michel Student Center (Student Center on second reference)
  • Monetary Award Program (MAP) grants
  • months – abbreviate Jan., Feb., Aug., Sept., Oct., Nov., Dec., when using a full/partial date in text (e.g., Jan. 2, 2010, Sept. 5); otherwise spell out when using alone or with a year alone (e.g., November 1980) or in invitations/notices. Do not use a comma to separate the month and year.
  • more than – preferred term when indicating greater numerical value (“over” acceptable for limited use)
  • Move-in Day
  • mid-70s – note use of hyphen, no apostrophe with mid-
  • multi-activity court (MAC) –  at the Markin Center
  • Mund-Lagowski Department of Chemistry and Biochemistry


  • names – full name, first and last, on first reference; last name is preferred on all subsequent references unless multiple persons with same last name in piece, then first names are acceptable. First names also may be used in Class Notes. Do not use a comma before or after suffixes Jr., Sr., II, III (Ray Smith Jr. spoke at the event. OR Ray Smith II spoke at the event.) Also see "initials" entry above.
  • nicknames - use alumni preferred names, rather than place them in quotes after legal first name. Only use quotes when nickname is something other than a proper name (e.g., Tom "Top" Tawoda '78)
  • nonprofit – most “non” words are one word
  • Nothdurft, Orville
  • Numeral symbol – use No. 18 or #18, depending on context; 10th annual, 10th lowest cost


  • office titles – capitalize when listing full proper name (Office of the Provost); lowercase when abbreviating (provost’s office)
  • Olin Quad
  • OLLI – acronym for Osher Lifelong Learning Institute, established in 2008; from 1994 to 2008, it was the Institute for Learning in Retirement (ILR)
  • online – one word, no hyphen or space
  • Orsborn, Charles
  • OSF Saint Francis Medical Center
  • Owens Atrium, Nick and Nancy – at Renaissance Coliseum
  • Owens Professional Development Center – Rm. 116 in Westlake Hall


  • Panhellenic
  • Parents’ Board, Parents’ Weekend
  • pastime
  • PC – stands for “Professional Corporation” (common for law firms); no periods
  • Peplow Pavilion, Gary and Judy – ballroom in Alumni Center; balcony referred to as terrace
  • PEO – women’s group that goes only by initials
  • Peoria NEXT
  • Peoria Public Schools District 150 – note the “s” on “Schools”
  • percent – spell out unless in an ad (eg., 90 percent)
  • Ph.D. – proper abbreviation for doctoral degree; use after faculty name instead of Dr. before name; Dr. only acceptable when individual holds an advanced medical degree, such as physician, dentist, optometrist, osteopath, podiatrist or vet
  • phone numbers – use parentheses with a space after to set off area code, as in (800) 447-6460
  • Practice House, the (also known as Winchip House)
  • Pre-Law Center
  • Pre-Professional Health Advisory Center – former name; is now called the Health Professions Advising Center (changed in fall 2014)
  • Presidents Scholarship – capitalize when specifically referencing Bradley’s scholarship; no apostrophe on “Presidents”
  • problem solving, problem-solving ability
  • professor – do not abbreviate; only capitalize if used with proper name (eg., Caterpillar Professor of English)
  • Project Springboard


  • quad – avoid generic reference since campus has multiple (Alumni Quad, Olin Quad, etc.)
  • quotation marks – use smart (i.e., curly) quotation marks (“ ”) in standard copy, only use straight/dumb quotation marks (") to designate inches


  • Radson, Darrell (note: two Rs and two Ls)
  • recognitions – quotes around proper names of honors (i.e., “Forty Leaders under 40,” “100 Best Companies to Work For,” etc.)
  • Red & White basketball scrimmage
  • Renaissance Campaign – OK as second reference after Campaign for a Bradley Renaissance; see Campaign entry for dates
  • Renaissance Coliseum – “the” is optional
  • residence hall – preferred over dormitory
  • river front – “RiverFront” when referencing the Peoria downtown waterfront, one word with capitalized “R” and “F”; “Riverfront” when referencing Peoria downtown museum, one word with capitalized “R”
  • Roberts, Donna Carr - note no hyphen
  • Robertson, A. J. – former basketball, football, baseball coach and athletic director; nickname was Robbie
  • Robertson Memorial Field House (Field House on second reference)
  • Robison Lecture
  • Russell-Chapin, Lori


  • Saint Francis Medical Center College of Nursing – no OSF
  • Scholar-Athlete – MVC honor, capitalize and hyphenate
  • Shaheen Hall of Pride – in Alumni Center
  • Si’s – historically popular bar on Farmington Road
  • Six Sigma (Six Sigma black belt)
  • Slane College of Communications and Fine Arts – note the “s” on “Communications”
  • smart punctuation – curly form of quotation marks (“ ”) and apostrophe (‘ ’) vs. straight/dumb quotes (") used to designate inches and apostrophe (') used to designate feet
  • Special Collections – capitalize when specifically referring to Bradley Library
  • speech team, Bradley University (BUST)
  • spokesperson – not spokesman/spokeswoman
  • Spring Break
  • spring semester, second semester
  • state names – use AP abbreviation style, not two-letter postal codes; however, 30 major cities do not require states (as listed by AP). Note: when referring to Peoria, Ill., the state name is not necessary (e.g., He serves as an electrical engineer at Caterpillar Inc. in Peoria.) However, include the state name for Peoria, Ariz.
  • Student Apartment Complex (SAC)
  • Steiner, Charley – also see “The Charley Steiner School of Sports Communication” entry above.
  • STEM – science, technology, engineering, and math education
  • street, avenue, etc. – abbreviate in Alumni Calendar; spell out without an address (The new building is across Main Street.)
  • student-athlete
  • Student Center, the
  • superscript – do not use with numbers (i.e., 100th or 32nd, not 100th or 32nd)
  • Susan G. Komen for the Cure – do not use “foundation”
  • symbols – use only with names, not with regular words


  • T-shirt
  • Tepee, the – pre-Student Center campus hangout
  • theater – unless "theatre" is part of a proper name (e.g., Marty Theatre)
  • three-pointer – in basketball
  • time – always use lowercase letters and periods when indicating time of day (i.e., 6:15 p.m. or 7:30 a.m.); times on the hour do not require a colon and two zeros after the number (i.e., 5 p.m., not 5:00 p.m.)
  • titles – do not capitalize after names in standard body copy/paragraph form (John Jones, vice president of marketing, said); Do not use titles (Dr., Rev., etc.) in Class Notes; When alums’ titles are used elsewhere, do not boldface title (Dr. James Weinstein '72). However, when preparing formal lists for invitations, programs, etc. (not in paragraph form), titles may be capitalized after names. See "doctoral degree" entry above for details on using Dr. versus Ph.D.
  • Top 100, Top 10 – capitalize when using with a ranking
  • Toxqui, Aurea – do not use Maria and Garay
  • Tourette syndrome
  • Turner Center vs. School – be sure to reference the appropriate Turner-endowed entity, as follows: Turner Center for Entrepreneurship – outward-facing, off-campus small business center providing hands-on training for professionals (endowed winter 2011); Robert and Carolyn Turner School of Entrepreneurship and Innovation – academic-based, on-campus standalone unit enabling students from any discipline to study entrepreneurship (endowed fall 2012)
  • two-dimensional, three-dimensional (2-D and 3-D)
  • TV – can be used instead of television


  • UnityPoint Health-Methodist or UnityPoint Health-Proctor (using a hyphen after “Health”); when referencing both entities together as one unit, it is UnityPoint Health-Methodist–Proctor (using a hyphen between “Health” and “Methodist” and an en-dash between “Methodist” and “Proctor”)
  • university-wide – acceptable in limited use, prefer “across the university”
  • URLs – do not use “https://” or “www” prefix with web addresses (bradley.edu/hilltopics)
  • U.S. News & World Report – title of publication providing rankings is called "Best Colleges *year*" (dropped "America's" with the 2011 edition)


  • Visit Day


  • Walmart (deviation from AP), Kmart, SuperValu
  • Warner Bros.
  • Watonga Award (now Charles Orsborn Award)
  • Web
  • website – one word, lowercase
  • well-being
  • Westlake Hall – Room 116 is called Owens Professional Development Center
  • Women’s Studies, director of – capitalize the “W” and “S” when specifically referring to Bradley’s program; deviation from AP)
  • wordmark


  • years – hyphenate as a modifier and use numerals with ages (2-year-old building, 21-year-old student)


  • ZIP code