While these Identity Standards are detailed, you may have questions that are not covered in the scope of these pages. For any questions related to the Identity Standards of Bradley University, please contact the Office of Marketing and Communications at branding@bradley.edu.

Office of Marketing and Communications
Comstock Hall
(309) 677-1100


Legal Considerations

The name Bradley University is registered with the U.S. Patent and Trademark Office, and Bradley University has exclusive ownership rights regarding the use of its name.

This status means that the university may regulate, promote and protect the use of its name and logo no matter where or how used. Accordingly, any college, department, program, institute, center, administrative office or other unit must receive approval to use the university’s name and logo.

For this reason, any and all products bearing the university’s name and/or logo must be licensed. Not only does this process enable the university to oversee the use of its name but also provides assistance to those using the name and/or logo by ensuring proper application/use.

Licensing Program

The Bradley trademark licensing program strives to promote, enhance and elevate the image of the university by authorizing the use of our name and/or logo on high-quality, socially responsible, tasteful merchandise and apparel. The program is administered by the Office of Marketing and Communications and in partnership with Learfield Licensing Partners (LLP).

Off campus, the trademark licensing program creates a cooperative and positive working relationship with vendors and retailers that work with the university and LLP.

To prevent the need for paying royalties to itself, the university provides for two types of vendors licenses: standard and internal.

  • Standard – Applies to all commercial uses that include the resale of the item(s) being licensed and requires the associated royalty fee.
  • Internal – Provides for campus units to order items for their own use (e.g., table displays, giveaways, etc.) without having to pay a royalty fee.

Applicable Projects

Below is a list of items that must be produced by a licensed vendor, as well as what must not:

  • Required – promotional products such as T-shirts, sweatshirts and other apparel; key chains, pens, USB/thumb drives and similar small giveaways; tumblers, mugs and other drink ware.
  • Not Required – Any print materials, including fliers, brochures, posters, banners and signs.

Licensed Vendors

A current list of the university’s licensed vendors is available on the LLP website at learfieldlicensing.com/vendor-list. Simply type “Bradley” into the search box at the top of the page to access the downloadable PDF.

Any person, organization or corporation wishing to manufacture a product bearing or containing the university name and/or logo, or to provide a service that will use the name and/or logo, must enter into a licensing agreement that authorizes such use.

Those wishing to become licensed can obtain an application at learfieldlicensing.com/licensing or by contacting the university’s Office of Marketing and Communications. Along with a completed application, vendors will be required to submit product samples, proof of insurance and a nominal fee. All vendor questions regarding the application and approval process should be directed to LLP.

In addition to the application and license renewal processes, LLP manages royalty reporting, artwork approvals, enforcement, promotions and general administration of Bradley’s licensees.

Once vendors are licensed, they can access current, accurate Bradley logos from Trademarx Online, LLP’s web-based artwork database, or on the Logo Downloads page. Product designs must be submitted to Trademarx Online for review and approval prior to being produced. Items bearing Bradley’s name and/or logo without a license may be considered “counterfeit” and subject to all available legal remedies, including seizure of the items. Additionally, licensed vendors who fail to submit designs for pre-production approval may have their license revoked.