While these Identity Standards are detailed, you may have questions that are not covered in the scope of these pages. For any questions related to the Identity Standards of Bradley University, please contact the Office of Marketing and Publications at branding@bradley.edu.

Office of Marketing & Communications
Comstock Hall
(309) 677-1100
omp@bradley.edu

Stationery

Stationery is the primary means of communicating Bradley's image at the personnel level. Letterhead, envelopes, business cards, and related items should be consistent for all university units. However, campus units may elect to deplete any existing supplies of pre-printed stationery before ordering replacements with the new logo to avoid unnecessary waste or spending.

Business Cards

University business cards are the only stationery item that you may personalize. Your Bradley business card is to include University business information only. Name, title, college/department/office, street address, city, state, zip code and office telephone number need to be on all business cards. Additional information including fax number, 800-number, cellular phone number, pager or home phone number may be included if it has direct application to university business and it fits within the maximum number of lines of information allowed.

Graphical samples of the business card options are shown below.

Business Cards

Letterhead

All university letterhead follows a standard format featuring the Bradley University logo as the primary design element. A unit’s name, college (if applicable), address and/or primary telephone numbers (desk/fax/800) are positioned at the bottom of the page in Scala typeface.

Letterhead may not be preprinted with an individual's name, phone number or fax number. Your typed closing and signature are sufficient.

Other logos are not permitted on university stationery. They detract from a unified university image, increase visual clutter and take attention away from the message.

All letters should adhere to business letter-writing standards, including date, inside address, salutation, body, closing signature, name and title. Images and clip art may not be added to letters.

Formal stationery items will be printed on white paper in two colors of ink: Bradley red and black.

Ordering Information

To order university stationery, with the university logo, please contact the individual in the list below who is responsible for ordering on behalf of your unit. (Note: Generally, the person ordering on behalf of your unit is located in the office your unit ultimately reports to. For example, an academic department/program would order through its college dean’s office.) If you are unsure which office your unit would submit a request to, please contact the Office of Marketing and Publications for assistance. 

Ordering Office

Ordering Contact

Contact Email

Contact Ext.

Division of Business Affairs

Lorrel Armbrust

lorrel@bradley.edu

3117

The Graduate School

Shabeer Amirali

samirali@bradley.edu

3981

College of Education and Health Sciences

Cara Burritt

cburritt@bradley.edu

3181

College of Liberal Arts and Sciences

Pat Campbell

patc@bradley.edu

2380

Office of the President

Fran Cox

fcox@bradley.edu

3167

Continuing Education

Debbie Devine

devine@bradley.edu

2820

Office of Advancement

Jeanne Ditewig

jmd@bradley.edu

3159

Turner Center

Jennie Hale

jeh@bradley.edu

4321

Office of Admission

Wendy Haste

whaste@bradley.edu

3385

Office of Student Affairs

Tina Welsh

twelsh@bradley.edu

3148

Off-Campus Properties

Teresa Calicotte

tcalicotte@bradley.edu

3795

Caterpillar College of Engineering and Technology

Deb Pemberton

dpemberton@bradley.edu

2720

Foster College of Business

Cindy Kosinski

ckosinski@bradley.edu

2306

Division of Academic Affairs

Laurie Vincent

vincent@bradley.edu

3154

Office of Marketing and Publications

Christine Wallbom

cwallbom@bradley.edu

3245

Slane College of Communications and Fine Arts

Joan Wilhelm

joan@bradley.edu

2360

 

Digital letterhead is permissible for use only when digital communication is required, such as for letters of recommendation. To help ensure proper logo placement and formatting, only the Office of Marketing and Publications may create a digital letterhead file. Accordingly, all requests for digital letterhead should be directed to the Office of Marketing and Publications.

No other business cards, letterhead or envelope designs may be used for official university business or communications unless approved by the Office of Marketing and Publications.

 

Letterhead specifications

Envelopes

The return address is positioned in the upper left corner of the mailing panel of the envelope. The return address should include the university logo, name of your unit and 1501 West Bradley Avenue, Peoria, Illinois 61625. As envelopes are considered sub-brands, they also will only be developed in Scala by the Office of Marketing and Publications.

Envelope

Ordering Information

Standard university stationery, with the logo, may be ordered by contacting the Office of Marketing and Publications. No other business cards, letterhead or envelope designs may be used for official university business or communications unless approved by the Office of Marketing and Publications.