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Lincoln, Inc.: Selling the Sixteenth President

From Lincoln-themed cocktails and waffle-parlors to high-tech museums and steamy romance novels, the image of Abraham Lincoln so permeates the national imagination that we now find him in the unlikeliest of places.

In Lincoln, Inc.: Selling the Sixteenth President in Contemporary America, Jackie Hogan examines the uses (and abuses) of Lincoln in the United States today. The book peeks inside the nation’s classrooms, museums and tourist sites, and examines Lincoln’s use in commerce, pop culture, political campaigns, and heated debates over abortion, homosexuality and race. 

Lincoln, Inc. analyzes the ways we employ Lincoln in our political, ideological, personal, and national struggles; the ways we simultaneously deify and commercially exploit him; the ways he is packaged and sold in the marketplace of American ideas.

In a fascinating twist, Hogan suggests that the stories we tell ourselves about Lincoln are really  stories about who we think we are as a nation, and who we wish we could be.


“...an innovative evaluation of Abraham Lincoln as object…  deeply researched and well-conceptualized…” 
—Jean H. Baker, author of Mary Todd  Lincoln: A Biography 

“...a lovely and clever book… always accessible and at times quite humorous, it’s a terrific read.” 
—David Grazian, author of Mix It Up: Popular Culture, Mass Media, & Society

Winner of 2012 Choice Award for Outstanding Academic Title: "Outstanding, balanced, and provocative...Essential." --W. Glasker, Rutgers University.