Ph D, Marketing, Texas Tech University MBA, Marketing, Texas Tech University BS, Psychology – Sam Houston State University
Dr. Johlke has been a member of the Marketing faculty at Bradley University since 2003. Prior to entering academe he worked in sales in the computer hardware and software industries.
Marketing Presentations – MTG 205
Professional Selling – MTG 304
Advanced Professional Selling – MTG 404
Experiential Learning in Sales – MTG 493
Selling & Sales Management – MTG 644
In 2007, Dr. Johlke received the MPG Ingredients Innovation in Teaching Award to recognize his efforts in developing and directing the Professional Sales Program.
In 2013, Dr. Johlke received the Chair's Citation for Excellence to recognize his leadership experiences with external professional and academic marketing organizations.
Dr. Johlke's primary research areas are sales manager-salesperson communication, salesperson selling skills, and organizational and sales force culture and environment.
Selected Peer-Reviewed Journal Articles in the Last Five Years
Iyer, R., Johlke, M. C. (2015). The Role of External Customer Mind-Set among Service Employees. Journal of Services Marketing, 29(1), 38-48.
Nagy, B., Johlke, M. C. (2013). Selling in the New Venture Context: Influencing Buyer Intentions through the Liabilities and Assets of Newness. Journal of Selling and Major Account Management, 13(1), 58-68.
Johlke, M. C., Iyer, R. (2013). A Model of Retail Salesperson Job Characteristics, Facets of Role Ambiguity, Job Attitudes, and Sales Performance. Journal of Retailing and Consumer Services, 20(1), 58-67.
Leadership in Academic Societies
Editorial Review Board Member, Journal of Marketing Theory and Practice, 2012 - Present
Editorial Review Board Member, International Journal of Management & Marketing, 2007 - Present
Editorial Review Board Member, Journal of Selling, 2005 - Present
Editorial Review Board Member, Journal of Personal Selling & Sales Management, 2002 - Present
President, University Sales Center Alliance, 2013 - 2015
Chair, American Marketing Association Sales SIG, 2013 - 2015