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Professor, Marketing and Director of Professional Sales Program
Ph D, Marketing, Texas Tech University
MBA, Marketing, Texas Tech University
BS, Psychology – Sam Houston State University
Dr. Johlke has been a member of the Marketing faculty at Bradley University since 2003. Prior to entering academe he worked in sales in the computer hardware and software industries.
In 2007, Dr. Johlke received the MPG Ingredients Innovation in Teaching Award to recognize his efforts in developing and directing the Professional Sales Program.
In 2013, Dr. Johlke received the Chair's Citation for Excellence to recognize his leadership experiences with external professional and academic marketing organizations.
Dr. Johlke's primary research areas are sales manager-salesperson communication, salesperson selling skills, and organizational and sales force culture and environment.
Johlke, Mark C. and Rajesh Iyer (2020), “Antecedents and Outcomes of Salesperson Internal Customer Mind-Set,” Journal of Managerial Issues 32 (3), 318-333.
Johlke, Mark C. and Rajesh Iyer (2017), “Customer Orientation as a Psychological Construct: Evidence from Indian B-B Salespeople,” Asia-Pacific Journal of Marketing and Logistics, 29 (4), 704-720.
Iyer, Rajesh, and Mark C. Johlke (2015), “The Role of External Customer Mindset Among Service Employees,” Journal of Services Marketing, 28 (1), 38-48.