Course Details

This Program Is for You If

You want to develop a business model and valuations that leverage intellectual capital.
You want to negotiate intellectual property agreement structures.
You want to validate your knowledge of all of the above with an official digital certificate and badge from Bradley University’s Division of Continuing and Professional Development, which includes specific skill metadata you can show your current or future employers.

Who Should Take This Course

Bradley University’s Intellectual Capital Management Certificate is designed for decision makers who want to improve their organization’s ability to leverage intellectual capital strategies and implement interest-based negotiation strategies. Under the expert guidance of Bradley’s faculty, you’ll walk away with new tools and skills to help you navigate the innovation ecosystem in any organization.

What You'll Learn

The Intellectual Capital Management Certificate consists of seven modules, focused on the following topics:

  1. Module 1: The Value of Intellectual Capital
  2. Module 2: Intellectual Capital Business Environment and Framework
  3. Module 3: Driving Innovation Through Third Parties
  4. Module 4: Intellectual Property 101
  5. Module 5: Negotiating Strategy
  6. Module 6: Valuation
  7. Module 7: Capstone Case Studies

How You'll Learn

The Intellectual Capital Management Certificate integrates engaging videos, comprehensive course notes and case studies, and live, weekly hybrid (in person or online, learner’s choice) discussion groups to lead you through the 15-week program. With Option 1, you receive 5 hours of private consulting with Bill Berlinger to help negotiate your own project. With Option 2, you can receive up to 15 hours of private consultation time with him.

Who You’ll Learn From

Faculty: Bill Berlinger

Founder of Technology Licensing at a Fortune 100 company and Executive in Residence at the Turner School of Entrepreneurship and Innovation at Bradley University

Academic Consultant: Dr. Jane Talkington

Associate Director, Turner School of Entrepreneurship and Innovation

Success Managers:

Continuing Education staff is available weekday hours (8:30 a.m. –4:30 p.m. CST) for one-on-one support for technical and administrative challenges.

What You'll Earn

After successfully completing all seven modules, you’ll earn a digital certificate and badge from Bradley University that you can display on your resume, social media sites, and LinkedIn page. These digital documents include detailed metadata that you can show your current or future employer to help you advance in your career.

Technical Requirements

To complete this certificate, you’ll need a current email account and access to a computer and the internet, preferable using Google Chrome as your internet browser. You’ll also need access to spreadsheet software (Google Sheets, Microsoft Excel, etc).

Testimonials

Brent Cross

Brent Cross, OSF Jump Simulation and Education Center

“Bill’s seminar was enlightening. The breadth and depth of information was incredible. He covered the highest-level macroeconomic trends that have made intellectual capital management essential and dove deep into case studies and the tools that are used to get deals done.”

Mike Stubbs

Mike Stubbs, Director of Peoria NEXT Innovation Center and Director of Technology Commercialization, Illinois Small Business Development Center at Bradley University

“The best course I have ever taken over my 5 years of post-secondary education. Even with a decade of experience in the Intellectual Capital industry, the course provides new, usable frameworks for fostering, managing, and valuing innovation. With more than 90% of the value of all Fortune 500 companies being Intellectual Capital, the course provides essential information to effectively lead nearly any institution in today's economy. Bill Berlinger is the leading expert in technology licensing, and his novel approach to technology-focused negotiations has the potential to constructively transform any company from a startup to an industry-leading multinational organization.”