Heather Ford

Heather Ford

UI/UX, User Experience Design Program Head and Lead Instructor, Artist and Designer

    Caterpillar Global Communication Center 321
    (309) 677-3409
   hjford@bradley.edu

 

B.F.A Visual Communications and Multimedia , Illinois Institute of Art Chicago, IL (2001)
M.A. - Bradley University, Visual Communications Peoria, IL (2020)

Biography

I have a Master's of Arts degree from Bradley University and a BFA from the Illinois Institute of Art both in Graphic and Interactive Design. I teach and coordinate the User Experience Program for the Department of Interactive Media within the Slane College of Communications and Fine Arts at Bradley University. I have been a professional in this industry with over twenty years of fine art, digital creative, and UI/UX experience in the commercial and academic sectors. I am highly experienced in applying methodologies of user experience design and research to website, mobile, branding, and product design. I have been a designer for several Fortune 500 clients working with companies and organizations such as Goodwill, Disney, Maui Jim, United Way, NASA, Museum of Science and Industry, Nike, and Home Depot, utilizing a User-Centered Design (UCD) approach. I have been a speaker for Nielsen Norman Group and the US UX Research Summit. I explore creating innovative and exciting user-centered design experiences, methods, and strategies that involve user interface, user experience, and fine art. These create innovative and exciting UCD skills, processes, and strategies that include the user's participation in a fine art and digital environment. I combine human-centered experiences incorporating drawings and illustrations, user interface and experience design, typography, printmaking, animation, and graphic design skills and techniques. When designing, the goal is to consider the user's perception, context, environment, and physical space while they are experiencing a new design methodology. I am currently a graduate student pursuing a Master of Fine Arts Graphic Design Degree in Visual Communications within the Art department at Bradley University.

Teaching

Fall 2021

  • IM 150 - Fundamentals of Interactive Design
  • IM 360 - Advanced Interaction Design
  • IM 460 - User Experience Design Capstone 1

Office Hours

Tuesdays 8 - 12 p.m.