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Heather Ford

Heather Ford

Instructor, User Experience Design UI/UX

    Caterpillar Global Communication Center 321
    (309) 677-3409
   hjford@bradley.edu

 

Biography

Heather teaches and coordinates the User Experience Design Program for the Department of Interactive Media within the Slane College of Communications and Fine Arts at Bradley University. She has a Master's of Arts degree from Bradley University and a BFA from the Illinois Institute of Art both in Graphic Design and Interactive Media. She has been a professional in this industry with over fifteen years of fine art, digital creative, and UI/UX experience in the commercial and academic sectors. She is highly experienced in applying methodologies of user experience design and research to website, mobile, branding, and product design. She has been a designer for several Fortune 500 clients working with companies and organizations such as Disney, Maui Jim, United Way, NASA, Museum of Science and Industry, Nike, and Home Depot, utilizing a User-Centered Design (UCD) approach. She is a co-author of "Mastering Mobile Learning: Tips and Techniques for Success" and has been a speaker for Nielsen Norman Group and the US UX Research Summit. She explores creating innovative and exciting user-centered design experiences, methods, and strategies that involve user interface, user experience, and fine art in her creative works. These designs and artworks create innovative and exciting UCD skills, processes, and strategies that include the user's participation in a fine art and digital environment. She combines human-centered experiences incorporating drawings and illustrations, user interface and experience design, typography, printmaking, animation, and graphic design skills and techniques. She believes that when designing, the goal is to consider the user's perception, context, environment, and physical space while they are experiencing a new design methodology.