Jim Muncy

Jim Muncy

Professor, Marketing

    Business and Engineering Convergence Center 4152
    (309) 677-3482



Jim Muncy's major interests are in the areas of consumer behavior, social issues in marketing, and ethics. He has published articles in the Journal of Marketing, Journal of Business Research, Journal of Advertising, Journal of Advertising Research, Journal of Public Policy and Marketing, Journal of Consumer Affairs, Journal of Business Ethics, Journal of Current Issues in Advertising, Journal of Marketing Education, Marketing Education Review, and other marketing journals. He has also published two books. He has served as Executive Director of the Association for Consumer Research. He is a frequent speaker to business, community, and religious groups on time management and success.


  • Consumer Behavior
  • Marketing Strategy


Recent Publications

Fowler, J. G., Muncy, J. A., Iyer, R. Forthcoming. The Cultural Meaning Transfer of Fashion Aesthetics. Journal of Current Issues & Research in Advertising.

Iyer, R., Muncy, J. A. (2016). Attitude Towards Consumption and Consumer Well-Being. Journal of Consumer Affairs, 50 (1), 48-67.

Muncy, J. A., Iyer, R., Eastman, J. K. (2015). Medical Advertising on Demand: A Content Analysis of Youtube DTC Pharmaceutical Advertisements. Journal of Medical Marketing, 14 (2-3), 145-153.

Muncy, J. A. (2014). Blogging for Reflection: The Use of Online Journals to Engage Students in Reflective Learning. Marketing Education Review, 24 (2), 101-113.

Muncy, J. A., Eastman, J. K. (2012). Using Classroom Response Technology to Create an Active Learning Environment in Marketing Classes. American Journal of Business Education, 5 (2), 213-218.


  • Past Executive Director of the Association for Consumer Research
  • Frequent speaker to various business, civic, and religious groups