Jim Muncy

Jim Muncy

Professor, Marketing

    Business and Engineering Convergence Center 4152
    (309) 677-3482




Jim Muncy's research focusses on social and ethical aspect of consumer behavior. He also conducts research on managerial aspect of marketing and advertising. He has published articles in the Journal of Marketing, Journal of Business Research, Journal of Advertising, Journal of Advertising Research, Psychology & Marketing, Journal of Public Policy and Marketing, Journal of Consumer Affairs, Journal of Business Ethics, Journal of Current Issues in Advertising, Journal of Marketing Education, Marketing Education Review, and other marketing journals. He has also published two books. He has served as Executive Director of the Association for Consumer Research. He is a frequent speaker to business, community, and religious groups on time management and success.


  • Consumer Behavior
  • Marketing Strategy


Selected Recent Publications

Muncy, J. A. and R. Iyer (forthcoming). Anti-Consumer Ethics: What Consumers Will Not Do for Ethical Reasons. Strategic Change.

Muncy, J. A. and A. M. Muncy (forthcoming). Business Research Process. In Oxford Encyclopedia of Business and Management. Oxford University Press.

Muncy, J. A. and R. Iyer (2020). The Impact of the Implicit Theories of Social Optimism and Social Pessimism on Macro Attitudes Towards Consumption. Psychology & Marketing, 37(2), 216-231.

Fowler, J. G., Muncy, J. A., Iyer, R. (2017). The Cultural Meaning Transfer of Fashion Aesthetics. Journal of Current Issues & Research in Advertising, 38(2), 107-128

Iyer, R., Muncy, J. A. (2016). Attitude Towards Consumption and Consumer Well-Being. Journal of Consumer Affairs, 50 (1), 48-67.

Muncy, J. A. (2014). Blogging for Reflection: The Use of Online Journals to Engage Students in Reflective Learning. Marketing Education Review, 24 (2), 101-113.


  • Past Executive Director of the Association for Consumer Research
  • Frequent speaker to various business, civic, and religious groups