Marketing

As a Marketing major in the Foster College, you will gain the skills to help you excel as you work with customers, businesses and your community. You will have flexibility to craft a program that will help you pursue various careers and opportunities. Recent graduates work in market analysis, product and brand management, professional sales, new product development, consulting, consumer research and advertising.

Opportunity to Innovate

Marketers are the experts when it comes to knowing about customers. Foster College Marketing majors develop a real-world market research project that drives business decisions. Based on research conducted by our majors, new businesses have been opened, poor advertising campaigns have been redirected and new products have been launched.

You may also join our dynamic chapter of the American Marketing Association that links you to working professionals for advice and networking. Our majors participate in cooperative education positions with organizations from a wide array of firms including consumer and industrial products companies, advertising agencies, sports teams, consulting firms, non-profit organizations and retail companies.

Foster College marketing majors have co-authored with faculty members, presented at national conferences and published in marketing journals.

Impact the World

The career outcomes rate for Foster College Marketing graduates is 96 percent.  Recent employers include:

  • John Deere
  • McAfee
  • Caterpillar Inc.
  • ConAgra Foods

Major Requirements

Required Courses - 10.5 hrs.

  • MTG 205 Marketing Presentations - 1.5 hrs.
  • MTG 315 Principles of Marketing - 3 hrs.
  • MTG 341 Marketing Research I - 3 hrs.
  • MTG 490 Managerial Marketing - 3 hrs.

Elective Courses (choose four)  - 10.5-12 hrs.

  • MTG 150 Marketing in a Dynamic World - 1.5 hrs.
  • MTG 304 Professional Selling - 3 hrs.
  • MTG 346 International Marketing - 3 hrs.
  • MTG 350 Consumer Behavior - 3 hrs.
  • MTG 360 Product and Price - 3 hrs.
  • MTG 381 Integrated Marketing Communication - 3 hrs.
  • MTG 384 Sales Management - 3 hrs.
  • MTG 388 Global Supply Chain Marketing - 3 hrs.
  • MTG 391 Social Media Marketing - 3 hrs.
  • MTG 393 Retailing - 3 hrs.
  • MTG 394 Supply Chain Tools and Techniques - 3 hrs.

Additional Requirements

  • A maximum of 3 credit hours of 100-200 level marketing courses toward the 24 semester hours in marketing.
  • A minimum of 9 semester hours of marketing courses beyond MTG 315 in residence.

Students must obtain a minimum grade average of "C" in their marketing courses, as well as complete university and college requirements.