Concentration in Social Media Marketing

The social media world is a dynamic area of study as new programs, networks and applications are constantly being launched to enhance or replace existing media. As a Social Media Marketing student, you will learn to apply these tools to enhance marketing efforts.

Opportunity to Innovate

In the Social Media Marketing concentration, you will learn how to effectively integrate social media into the marketing mix of the firm for which you will work.

Class offerings include:

  • Consumer Behavior
  • Integrated Marketing Communication
  • Social Media Marketing

As a Social Media Marketing student, you may have opportunities to:

  • Create an integrated marketing communications campaign with social media
  • Obtain leadership positions in companies and organizations
  • Help companies and nonprofits improve fundraising efforts by social mediation

Impact the World

Jobs for students who complete the coursework in social media continue to increase and include:

  • Social Media Marketing Manager
  • Online Marketing Manager
  • Marketing Communications Specialist
  • Digital Media Specialist

Major Requirements

Marketing Major Required Courses - 10.5 hrs.

  • MTG 205 Marketing Presentations - 1.5 hrs.
  • MTG 315 Principles of Marketing - 3 hrs.
  • MTG 341 Marketing Research I - 3 hrs.
  • MTG 490 Managerial Marketing - 3 hrs.

Marketing Major Elective Courses (choose one) - 1.5-3 hrs.

  • MTG 150 Marketing in a Dynamic World - 1.5 hrs.
  • MTG 304 Professional Selling - 3 hrs.
  • MTG 346 International Marketing - 3 hrs.
  • MTG 350 Consumer Behavior - 3 hrs.
  • MTG 360 Product and Price - 3 hrs.
  • MTG 381 Integrated Marketing Communication - 3 hrs.
  • MTG 384 Sales Management - 3 hrs.
  • MTG 388 Global Supply Chain Marketing - 3 hrs.
  • MTG 391 Social Media Marketing - 3 hrs.
  • MTG 393 Retailing - 3 hrs.
  • MTG 394 Supply Chain Tools and Techniques - 3 hrs.

Concentration Required Courses - 9 hrs.

  • MTG 350 Consumer Behavior - 3 hrs.
  • MTG 381 Integrated Marketing Communications - 3 hrs.
  • MTG 391 Social Media Marketing - 3 hrs.

Concentration Elective Courses (choose one) - 3 hrs.

  • MTG 304 Professional Selling - 3 hrs.
  • MTG 355 Sports Marketing - 3 hrs.
  • MTG 393 Retailing - 3 hrs.
  • MTG 405 Strategic Advertising Cases - 3 hrs.
  • MTG 410 Services Marketing - 3 hrs.
  • MTG 420 Business Marketing - 3 hrs.