Concentration in Social Media Marketing
The concentration in social media marketing prepares you to be an effective communicator in the dynamic world of new media channels.
Preparing You For Success
Social media marketing courses show you how to apply foundational research and communication skills to new communication tools. You learn marketing principles, what drives consumer behavior and how to coordinate messaging across multiple communication platforms. You also earn certification in social media management tools.
By the time you graduate, your experiences may include:
- Internships with nonprofits, business-to-business firms and national brands
- Opportunities to conduct research with faculty and present it at national and international conferences
- Professional development and networking through the American Marketing Association
Making Your Mark
Social media marketing majors are valued by nonprofits and businesses of all sizes. In recent years, almost all majors found jobs within six months of graduation. They’re working as digital marketing managers, email marketing managers, marketing assistants and other related roles.
Major Requirements
Marketing Major Required Courses - 10.5 hrs.
- MTG 205: Marketing Presentations - 1.5 hrs.
- MTG 315: Principles of Marketing - 3 hrs.
- MTG 341: Marketing Research I - 3 hrs.
- MTG 490: Managerial Marketing - 3 hrs.
Marketing Major Elective Courses (choose one) - 1.5-3 hrs.
- MTG 150: Marketing in a Dynamic World - 1.5 hrs.
- MTG 304: Professional Selling - 3 hrs.
- MTG 346: International Marketing - 3 hrs.
- MTG 350: Consumer Behavior - 3 hrs.
- MTG 360: Product and Price - 3 hrs.
- MTG 381: Integrated Marketing Communica
tion - 3 hrs. - MTG 384: Sales Management - 3 hrs.
- MTG 388: Global Supply Chain Marketing - 3 hrs.
- MTG 391: Social Media Marketing - 3 hrs.
- MTG 393: Retailing - 3 hrs.
- MTG 394: Supply Chain Tools and Techniques - 3 hrs.
Concentration Required Courses - 9 hrs.
- MTG 350: Consumer Behavior - 3 hrs.
- MTG 381: Integrated Marketing Communications - 3 hrs.
- MTG 391: Social Media Marketing - 3 hrs.
Concentration Elective Courses (choose one) - 3 hrs.
- MTG 304: Professional Selling - 3 hrs.
- MTG 355: Sports Marketing - 3 hrs.
- MTG 393: Retailing - 3 hrs.
- MTG 405: Strategic Advertising Cases - 3 hrs.
- MTG 410: Services Marketing - 3 hrs.
- MTG 420: Business Marketing - 3 hrs.
Course Sequence
Sample program plan information is provided for sample purposes only. Students should consult with their academic advisor about their individual plan for course registration and completion of program requirements.
First Year - Fall Semester (14.5 hours)
- MTG 150 Marketing in a Dynamic World — 1.5
- BUS Math — 3
- BUS 100 Contemporary Business — 3
- Core Courses — 6
- EHS 120 University Experience — 1
First Year - Spring Semester (15 hours)
- ATG 157 Accounting Principles-Financial — 3
- MIS 173 Business Computer — 3
- Core Courses — 9
Sophomore - Fall Semester (15.5 hours)
- MTG 205 Marketing Presentations — 1.5
- ATG 158 Accounting Principles-Managerial — 3
- ECO 221 Microeconomics — 3
- Q M 263 Quantitative Analysis I — 3
- Electives — 5
Sophomore - Spring Semester (16 hours)
- ECO 222 Macroeconomics — 3
- MTG 315 Principles of Marketing — 3
- BUS 220 Career Planning — 1
- Electives — 9
Junior - Fall Semester (16 hours)
- M L 250 Interpersonal Effectiveness — 2
- M L 350 Managing for Results in Orgs. — 2
- FIN 322 Business Finance — 3
- ENG 306 Business Communication — 3
- M L 353 Ops. Mgt. or Q M 262 Quant. Analysis — 3
- MTG 350 Consumer Behavior — 3
Junior - Spring Semester (15 hours)
- MTG 341 Marketing Research I — 3
- BLW 342 Legal Environment of Business — 3
- Business Elective — 3
- MTG 381 Integrated Marketing Comm. — 3
- Elective — 3
Senior - Fall Semester (16 hours)
- M L 452 Strategic Mgt. in Orgs. — 2
- BUS 400 Client Consulting Project — 2
- MTG 391 Social Media Marketing — 3
- Business Elective — 3
- Electives — 6
Senior - Spring Semester (16 hours)
- MTG 490 Managerial Marketing — 3
- MTG Elective
- Electives — 10