Bill Berlinger
Instructor, Turner School of Entrepreneurship and Innovation
Business and Engineering Convergence Center 3228
(309) 657-3787
wberlinger@bradley.edu
M.B.A., Bradley University
B.S., Engineering/Physics dual degree, Bradley University
Biography
Bill Berlinger has been collaborating with Bradley University since 2018. He brings 33 years of experience around nurturing all stages of innovations – from early stage through implementation. He is currently the founder and head of Caterpillar's technology licensing business. He is a pioneer and globally recognized expert in the valuation of intangible assets, which represent more than 90% of the value of companies from startups to the Fortune 100 companies.
Teaching
Because managing these intangible assets is the key to success, Bill teaches how to build a business model that manages, grows, and leverages intellectual capital. This includes 1) macroeconomics, 2) deal negotiation with hands-on cases, 3) valuation strategies to identify the potential of early-stage product development, and 4) the three languages of ICM: business and technological and intellectual property law. Majors that could find this valuable include majors in business, engineering, science, and healthcare and others that lead to innovations.
Courses currently teaching:
- SEI 330
Scholarship
Ising Scholarship in Physics
15 Patents
Service
Coach to Bradley students competing in entrepreneurship competitions
Member Board of Directors, Motivengines LLC
First Chairman of Intellectual Property Owners Association Committee on Valuation
Licensing Executive Society Leaders in Licensing Member