Anyone with a website or online business presence can benefit from search engine optimization (SEO), which is the process of helping search engines find and display your site in search results. Hosted by one of Google’s internal SEO experts, this workshop will give you a behind-the-scenes view into how Google approaches SEO for its own sites. You will learn practical strategies that you or your web development team can implement to help drive traffic from Google Search to your site. The Illinois Small Business Development Center at Bradley has partnered with Grow with Google to provide this no-cost training opportunity. Grow with Google helps people grow their skills, careers and businesses by offering free digital skills training and tools.