New Strategic Plan Defines Vision and Goals

In August, Bradley’s Board of Trustees approved a new strategic plan to meet the hypercompetitive landscape of higher education, with a focus on current and prospective students.

Some of the new initiatives include:

  • Hire a vice president for diversity, equity and inclusion to improve the campus climate
  • Establish a Center for Interdisciplinary Studies to develop programs and activities
  • Identify and develop flexible academic programs on campus and online
  • Develop a formalized mentoring program for students


We deliver an engaging education that transcends traditional boundaries through scholarly and practical experiences in a diverse, caring and inclusive environment to prepare purpose-driven leaders who achieve success and build a better world. Bradley University: An investment in the life you want.

“The vision statement isn’t a brand or tagline, it’s a statement that reflects who we are and outlines how we want to impact our students, our community and our world,” said Vice President for Strategy and Innovation Chris Jones. “Bradley is focused on moving forward and being responsive to the changes in higher education and the changes in student needs and interests.”

Coupled with the vision statement are five strategic imperatives that outline the university’s priorities:

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Welcoming, Caring, Diverse and Inclusive

We are committed to understanding and creating a community within and beyond campus that allows you to feel welcome and included in your ability to participate in the learning experience.

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Personalized Life Path

We provide clear, supportive and flexible paths with an array of enriching opportunities to realize the life you want.

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Return on Educational Investment

As one of our graduates, you can expect short-term benefits through career outcomes and long-term happiness from your investment.

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Boundary-Breaking Innovations

We will help you realize a purposeful plan to create the career and life you want by delivering engaged learning beyond your major and beyond the classroom.

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Financial Strength and Operational Excellence

Execution of the plan requires a strong foundation of financial strength and operational excellence.

“This strategic plan is about doing the necessary things to launch Bradley in the right direction,” added Jones. “It will build a solid foundation to position the university for truly boundary-breaking success.”

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