Liz Gunty Wiest ’15 is the face behind Bradley’s social media marketing efforts. The daughter of Karen Sue Brown Gunty ’79, she majored in public relations and is an active community volunteer.
1. When did you become interested in social media?
As a kid, I remember putting a lot of focus into my Myspace profile and caring about what it looked like and how it was doing. In my first job after Bradley, I did social media and discovered I loved it.
2. New platforms are constantly appearing. How do you keep up?
I think the fast-changing pace of social media is what keeps it exciting, but it also can be overwhelming. Being immersed in it every single day helps me stay informed. I also read a lot of blogs, watch a lot of webinars and am in Facebook groups with other social media managers.
3. What do you make of the backlash against social media in recent years?
I think social media has become part of our culture. I understand it has a negative side, but as individuals and as companies, we have the right to choose if or how we use it … You can’t control what everyone else is doing, but you can control what you or your company put out there.
4. What’s your best advice for organizations developing a social media presence?
Understand your business or organization at its core. Then create a strategy, listen to your audience and have fun. Don’t be afraid to try new things.
5. You recently married. What’s the best part so far?
I asked my husband and he joked, “Now that we’re married, I legally can’t be mad at you for watching ‘The Bachelorette’ and forcing me to watch it with you!”
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