Publicity Plan

The success (or failure) of an event truly can be dictated by its marketing (or lack thereof) on campus.  We strongly recommend that in the early stages of planning your event that you create a specific, deadline-oriented publicity plan to market your event.  This will keep you on task to ensure you are constantly and strategically marketing your event to campus rather than developing ideas and implementing them at the last minute.  We have created a publicity plan template to implement for any campus event – please feel free to utilize and tweak it for your personal use!

Campus Media Outlets

Don’t forget to utilize the variety of student-run media sources available on campus!

  • As soon as you have a date, time, location and general description of the event, be sure to add it to our new online campus calendar.
  • The Scout, campus newspaper
  • The Edge, campus radio


   Kim Barnhart
   Duplicating, Macmillan
       (Across from University Hall)
  (309) 677-2326

Need posters or flyers printed at an affordable cost?  Visit duplicating for all your printing, binding, lamination needs!  Either email your marketing file to Kim directly (with your desired quantity and ink and paper type), or you can bring your marketing file in to the office on a jump drive.  You can find more detailed information about their services on their website.  

SABRC-funded events have copy codes for their organization’s account (which you will need to provide at the time of printing).  If you are unaware of what that code is, please contact Student Activities.

Hilltop Happenings

Complete a Hilltop Happenings submission form to make sure your event is included.  Make sure you submit the form by the following deadlines:

  • Monday-Thursday issue: Monday at 8am
  • Thursday-Monday issue: Thursday at 8am

Social Media

Don’t underestimate the power of social media. Work with your college or department social media practitioner to utilize existing social media outlets for promotion. To inquire about your colleges' social media practitioner, contact Liz Gunty at or 309-677-2327.