COM 101 - Survey of Communication (3 hours)
Gen. Ed.
Provides an overview of the nature, functions, and responsibilities of the communication industries in a global environment with an orientation toward the Department of Communications current disciplines.

COM 103 - The Oral Communication Process (3 hours)
Gen. Ed. SP
Core Curr. CM OC
Theories and skills of oral communication. Emphasis on basic principles of thought, content, organization, style, delivery, and the interaction of communication and culture.

COM 104 - Honors Public Performance (3 hours)
Gen. Ed.
Theories and skills of oral communication with an emphasis on maximum communication competency. Principles of thought, content, organization, style, delivery, and audience will be thoroughly and creatively examined. Course is for Honors students only.

COM 112 - Introduction to Media Production (1 hour)
Gen. Ed.
Tools and aesthetics of media production: word processing and photography. The desktop computer interface. Desktop publishing, presentation software, multimedia documents. Internet navigation and page production. Credit by examination available. Not available for credit to students who have credit in IM 113.

COM 160 - Sports, Media and Society (3 hours)
Gen. Ed.
The social, political, economic, historical, and ethical significance of the intersection of sports, media, and society. Prerequisite: COM 101

COM 201 - Journalistic Writing (3 hours)
Gen. Ed.
Basic writing: selecting, organizing, and structuring information for print and broadcast journalism. Prerequisite: COM 101; ENG 101.

COM 202 - Basic Advertising Writing (3 hours)
Gen. Ed.
Principles and practice of effective advertising writing. Selecting, organizing, and structuring information for advertising writing. Prerequisite: COM 101; ENG 101.

COM 203 - Introduction to Electronic Media (3 hours)
Gen. Ed.
Core Curr. WI
Overview of electronic media industries: radio, television, cables and related electronic technologies. Local, regional, national, and international networks and programming services. Broadcast and broadband distribution; roles of government, advertisers, agencies, and audiences. Prerequisite: COM 101

COM 204 - Audio Production (3 hours)
Gen. Ed.
Study and practice in the operation of basic audio production equipment. Production techniques and production criticism. Prerequisite: COM 101, 201; or consent of instructor.

COM 209 - Forensics (1 hour)
Gen. Ed.
Research and performance laboratory for students who participate in intercollegiate and community speech activities. Repeatable to a maximum of 6 credit hours. Prerequisite: COM 103; consent of Forensics Director.

COM 215 - Basic Reporting (3 hours)
Gen. Ed.
Practice in news gathering, beat reporting, interviewing, and writing basic news stories. Prerequisite: COM 101, 201; ENG 101

COM 219 - Public Relations (3 hours)
Gen. Ed.
Nature, practices, ethics, and problems of public relations. Prerequisite: COM 101 and COM 201; or Advertising-Public Relations Minor

COM 220 - Advertising As Communication (3 hours)
Gen. Ed.
Introduction to the foundations, nature, and practice of advertising; commercial aspects of communications. Ethical, legal and social responsibility aspects of advertising. Prerequisite: COM 101 and COM 201; or Advertising-Public Relations Minor

COM 225 - Visual Storytelling (3 hours)
Gen. Ed.
Practice in visual storytelling using video, audio, still photography, and other means of conveying information to create a journalistic report in a documentary style for multiple publishing platforms. Prerequisite: COM 101, COM 201.

COM 260 - Sports Writing and Announcing (3 hours)
Gen. Ed.
The skills of writing and announcing for the electronic media. Prerequisite: COM 101, ENG 101, IM 113; and COM 201 or COM 202

COM 265 - Ethical Issues in Sports Communication (3 hours)
Gen. Ed.
Com 265 is a course than analyzes the ethical issues that are prevalent in sports today. Prerequisite: COM 101 and COM 160

COM 292 - Organizational Communication (3 hours)
Gen. Ed.
Introduction to organizational communication including perspectives on organizing, the nature of communication within organizations, organizational culture, enhancing communication competence, innovation, technology, and organizational change, and contemporary issues. Prerequisite: COM 103.

COM 300 - Communication Theory (3 hours)
Gen. Ed.
Core Curr. WI
Theories and variables of human communication in the interpersonal, group, organizational, intercultural, mediated, and global systems. Prerequisite: COM 101; minimum of 45 credit hours.

COM 303 - Rhetorical Perspectives in Organizational Communication (3 hours)
Gen. Ed.
Rhetoric is the strategic use of symbols to generate meanings. Studying rhetoric examines how people are coordinated via discourses thereby producing critical interpretations of how, when, and why discourses are effective and persuasive. Organizational rhetoric is the strategic use of symbols to influence the thoughts, feelings, and behaviors of audiences important to the operation of organizations.The course focuses on rhetorical perspectives in five typical and recurring organizational contexts: identity rhetoric, issues rhetoric, risk rhetoric, crisis rhetoric, and rhetoric for internal audiences. We will emphasize the ethical dimensions of organizational communication during the strategic use of discourse. Prerequisite: COM 103; junior/senior standing; COM 292 or consent of instructor

COM 305 - The Persuasive Process (3 hours)
Gen. Ed.
Core Curr. WI,EL
How persuasive communication influences human behavior. Emphasis on recent theories of persuasion and experimental research. Creating persuasive messages and evaluating persuasive attempts. Prerequisite: COM 103 or consent of instructor.

COM 307 - News Feature Writing (3 hours)
Gen. Ed.
Writing local news features and special feature stories for Sunday supplements, magazine sections, and magazines. Prerequisite: COM 101, 201, 215; ENG 101.

COM 308 - Podcasting & Audio Storytelling (3 hours)
Gen. Ed.
Core Curr. MI
Examines podcasting formats, genres, and industry conditions in preparation for the creation and distribution of audio stories. Prerequisite: Junior standing or consent of instructor

COM 310 - Broadcast News Writing and Reporting (3 hours)
Gen. Ed.
Focus on producing, writing, reporting, and critiquing broadcast news. On-air performance including in-studio and live breaking news. Prerequisite: COM 101, 201, 215; ENG 101.

COM 314 - Introduction to Video: Studio Production (3 hours)
Gen. Ed.
Television production techniques, theories, and fundamental skills as applied to studio production and COM 335. May be taken concurrently with Com 335 only with consent of instructor. Prerequisite: COM 101, 201, 203, 204; or consent of instructor.

COM 315 - Intercultural Communication Theory (3 hours)
Gen. Ed. CD
Core Curr. GP WC,MI
Communication across diverse cultures. Intercultural communication theory, skills, and concepts. Developing specific communication skills to facilitate effective communication in intercultural settings. Prerequisite: COM 103; junior standing.

COM 318 - Health Communication (3 hours)
Gen. Ed.
This survey course provides a broad overview of the field of health communication research, theory, and practice. With a focus on both organizational structures within the healthcare landscape and the role of mass media in defining health and wellness, this course offers various contexts to analyze health communication. Throughout the course students will evaluate existing health communication initiatives with a culminating experience of designing their own strategic campaign. Both physical and mental health will be discussed during the semester. Prerequisite: Junior standing or consent of instructor

COM 320 - Advertising Creative Strategy (3 hours)
Gen. Ed.
Formulation and techniques of creative strategy. Copywriting for print and electronic media. Prerequisite: COM 220

COM 322 - Advertising Media Planning (3 hours)
Gen. Ed.
Development of media plans and schedules to deliver advertising messages to target markets in media audiences. Advertising media vehicles evaluated in terms of creative requirements, audience characteristics, and cost efficiency. Prerequisite: COM 220

COM 323 - Newspaper Editing and Design (3 hours)
Gen. Ed.
Extensive practice in copy editing and headline writing for newspapers with an emphasis on grammar, style, and accuracy. Introduction to the principles of newspaper design. Prerequisite: COM 101, 201, 215; ENG 101.

COM 325 - Advertising Design and Production (3 hours)
Gen. Ed.
Application of advertising principles and techniques in the design and preparation of ads for newspapers, posters, magazines, sales brochures, and direct marketing. Prerequisite: COM 320

COM 326 - Digital Analytics (3 hours)
Gen. Ed.
Core Curr. EL
The course offers concepts, tools, tutorials, and case studies that communication professionals need to extract and analyze different types of social media data, including text, actions, and search engines. Prerequisite: Junior standing or consent of instructor.

COM 327 - Public Relations Writing (3 hours)
Gen. Ed.
Promotional writing for publicity and public relations; practice preparing product, personnel, and organizational news releases. Special needs of various media. Prerequisite: COM 219

COM 330 - Communication Law and Ethics (3 hours)
Gen. Ed.
Core Curr. WI,EL
Laws covering all the media; libel, privacy, copyright, and intellectual property; federal and state laws; unique broadcast and Internet regulations; nexus between the legal and the ethical in the practice of journalism.

COM 335 - Introduction to Video: Field Production (3 hours)
Gen. Ed.
Use of portable field video production techniques (ENG/EFP) and post-production editing facilities for a variety of assignments in news, feature, and television commercial production. Aesthetics, visualization, and societal impact of the medium. May be taken concurrently with COM 314 only with consent of instructor. Prerequisite: COM 101, 201, 203, 204 or consent of instructor.

COM 345 - Photojournalism and Documentary Photography (3 hours)
Gen. Ed.
Technical, aesthetic, and ethical concerns of the photojournalist and documentarian. Photographs for newspapers, magazines, and interactive media. The photographic essay. Pictorial coverage of events. Prerequisite: ART 225; IM 113; or consent of instructor.

COM 350 - Streaming (3 hours)
Gen. Ed.
Surveys issues related to streaming technology, specific streaming portals, and the social, cultural, industry, and economic developments catalyzed by streaming. Focus on streaming video and music portals as well as video-oriented social platforms. Prerequisite: COM 101, 203; consent of instructor

COM 360 - Digital Journalism (3 hours)
Gen. Ed.
Core Curr. EL
Designed to help students effectively use cutting-edge interactive technologies employed in online journalism and to understand their applications. Prerequisite: COM 101, ENG 101; and COM 201 or COM 202.

COM 370 - Global Perspectives in Sports Communication (3 hours)
Gen. Ed.
Examines theoretical perspectives on sport in a global environment. Critical analysis of sports communication in relation to cultural identities, nationalism, international relations, economics, and politics. Prerequisite: COM101, COM160, junior standing

COM 375 - Documentary Production (3 hours)
Gen. Ed.
Contemporary practices in documentary production techniques including on-location field camera work, lighting, audio, and post-production editing with an emphasis on visual storytelling. Prerequisite: COM 101, 112, 201, 204, 335; consent of instructor

COM 383 - Desktop Publishing (3 hours)
Gen. Ed.
Desktop publishing. Lecture, discussion, and preparation of public relations portfolio using various software.

COM 384 - Organizational Accidents (3 hours)
Gen. Ed.
Core Curr. MI,SB
Course introduces concepts such as high-reliability, organizational accidents and organizational culture as they intersect with issues of safety, risk management, latent and active failures in firefighting, medicine, energy and airline industry. Prerequisite: Junior standing or consent of instructor.

COM 386 - Media, Race, & Gender (3 hours)
Gen. Ed. CD
Core Curr. WI
An examination of the historical and current media portrayal and involvement of women and ethnic minorities indigenous to America, with special emphasis on the growth and development of minority media and media systems. Prerequisite: Junior standing.

COM 387 - Strategic Communication in Organizational Contexts (3 hours)
Gen. Ed.
Focus is on strategic communication and communication competence in interpersonal, team, and organizational contexts. Designed to enhance strategic message competence and communication skill in managing relationships, exerting influence and leadership, managing conflict, managing personal, team, and organizational identity, managing conflict, managing organizational change and so forth. Prerequisite: COM 103; COM 292, or consent of instructor.

COM 388 - Social Media Communication (3 hours)
Gen. Ed.
Provides knowledge, critical thinking ability and skills needed to meet the personal, professional, and cultural challenges posed by social-mediated communication. Prerequisite: Communication 103

COM 391 - Topics in Communication (1-3 hours)
Gen. Ed.
Core Curr. WI
Topics of special interest which may vary each time course is offered. May be repeated under different topics. Prerequisite: Junior standing.

COM 392 - Case Studies in Organizational Communication (3 hours)
Gen. Ed.
Core Curr. EL
Problems and issues in organizational communication are analyzed through case histories, exercises, and projects. Prerequisite: COM 103, 292.

COM 393 - Small Group Communication (3 hours)
Gen. Ed.
Examines theory and research in small group communication in the context of the organization. Prerequisite: COM 103, 292; or consent of instructor.

COM 394 - Communication and Conflict Management (3 hours)
Gen. Ed.
Core Curr. SB
Furnishes learners with an understanding of the nature, purpose, and function of conflict and communication rules and strategies for managing and resolving conflict. Prerequisite: COM 103.

COM 395 - Interviewing Communication: Process and Strategy (3 hours)
Gen. Ed.
The purpose, structure, focus, and techniques employed in effective interviewing. Furnishes knowledge and skills necessary for enhancing effectiveness in several types of interviewing contexts, including employment interviews, journalistic interviews, appraisal interviews, and counseling/medical interviews. Prerequisite: COM 103, 292; or consent of instructor.

COM 396 - Communication and Organizational Change (3 hours)
Gen. Ed.
Examines the use of communication technology in organizations and the range of factors which foster the need for organizational change. Furnishes an understanding of how to analyze and diagnose organizational problems and situations and identify and evaluate communication-relevant change management strategies. Prerequisite: COM 103, 292; or consent of instructor.

COM 397 - Virtual Team, Communication and Collaboration (3 hours)
Gen. Ed.
Furnishes conceptual understanding of: 1) the nature of human communication and collaboration; 2) collaboration technologies; and 3) rules and strategies for using technology to enhance team and organizational effectiveness. Prerequisite: COM 103, 292; or consent of instructor.

COM 398 - Communication Training and Development (3 hours)
Gen. Ed.
Theory and practice of training for developing the human resources in the organization. Topics include adult learning theory and research, methods of assessing communication training needs and learning styles, design of effective communication training, presentation skills, and evaluation methods. Prerequisite: COM 103.

COM 399 - Communication in Computer-Mediated Environments (3 hours)
Gen. Ed.
Nature, function, and process of communication in diverse computer-mediated environments. Enhances learners' ability to communicate competently in technologically complex computer-mediated environments.

COM 400 - Communications Research (3 hours)
Gen. Ed.
Research procedures commonly used in communications research, including qualitative and quantitative methods. Emphasis on sampling data collection and analysis. Not open to students with credit in COM 440. Prerequisite: COM 101, 300; minimum of 45 credit hours.

COM 409 - Advanced Screenwriting Workshop (3 hours)
Gen. Ed.
Core Curr. WI
Creative writing workshop in screenwriting taught by English faculty member in collaboration with professionals in the entertainment industry. Cross-listed with ENG 409. Repeatable to a maximum of 6 hours. Prerequisite: COM 101; 201; and consent of instructor

COM 414 - Advanced Studio Production (3 hours)
Gen. Ed.
Production of the student-produced weekly news program, BUTV News. Coordination of a live multi-camera newscast with in-studio interviews and live on-location reporting. Multi-camera live music performance production. Prerequisite: COM 101, 112, 201, 204 and 314

COM 414 - Advanced Video: Studio Production (3 hours)
Gen. Ed.
Core Curr. EL
For students entering broadcasting. Preparation and development of television programs; emphasis on creative formats and uses of the camera, sound, music, lighting, and graphics. Development of production and critical skills. This course may be taken concurrently with COM 435 only with consent of instructor. Prerequisite: COM 101, 201, 203, 204 and 314; senior standing.

COM 415 - Global Media Systems (3 hours)
Gen. Ed.
Study of mass media systems throughout the world: their history, development, theories of control, international news agencies, and new technologies. Prerequisite: COM 101; senior standing or consent of instructor.

COM 416 - Researching Communication in Organizational Culture (3 hours)
Gen. Ed.
Core Curr. WI,EL
Introduces students to the use of qualitative methods of data collection aimed at understanding the relationship between organizational culture and communication. Methods include interviewing, field observations, and analysis of organizational websites and documents. Prerequisite: COM 103, COM 292, and junior status; or consent of instructor

COM 417 - Issues and Perspectives in Communication (3 hours)
Gen. Ed.
Core Curr. WI
Analysis and discussion of communication issues, ethics, and perspectives. Prerequisite: COM 101, 300; senior standing.

COM 420 - Media Sales (3 hours)
Gen. Ed.
The economics, strategies, and techniques involved in media sales. Prerequisite: COM 203 and junior standing

COM 425 - Advanced Reporting (3 hours)
Gen. Ed.
Intensive practice in multiplatform coverage of urban affairs; introduction to methods of investigative reporting. Focus on the social and political context of the news. Prerequisite: COM 101, 201, 215, 225; ENG 101.

COM 430 - Media Management (3 hours)
Gen. Ed.
Theory and operation of media organizations including management and administrative issues. Cost and revenue analysis, budgeting, and personnel management. Prerequisite: COM 203; senior standing or consent of instructor.

COM 435 - Advanced Video: Field Production (3 hours)
Gen. Ed.
Advanced work in portable video communication systems and electronic editing. Exploration of various media applications and individual style of exposition. Video communication and societal effects. This course may be taken concurrently with COM 414 only with consent of instructor. Prerequisite: COM 101, 201, 203, 204, and 335.

COM 437 - Advertising in A Global Environment (3 hours)
Gen. Ed.
Comparative analysis of interaction among advertising, cultures, and economic, legal, and political systems. Designing and developing appropriate advertising strategies for diverse cultural markets. Prerequisite: COM 220

COM 438 - Public Relations in A Global Environment (3 hours)
Gen. Ed.
Public relations theory and practice in conjunction with cultural, geographic, and historic components of international practice of the profession. International media-public relations exchange and international public relations. Prerequisite: COM 219

COM 445 - Nonlinear Postproduction (3 hours)
Gen. Ed.
Fundamental principles and practices of digital, non-linear video editing and related postproduction processes and procedures. Prerequisite: COM 101, 201, 203, 204, and 335.

COM 447 - Issues and Ethics in Advertising (3 hours)
Gen. Ed.
Core Curr. WI
Students will explore current issues in advertising with special emphasis on present advertising industry development, advertising laws, advertising literature, special interest research, ethical issues, and problem-solving techniques. Prerequisite: Senior standing.

COM 450 - Electronic Media Programming and Promotion (3 hours)
Gen. Ed.
Acquisition, distribution, and evaluation of radio and television program content across various electronic media platforms. Application of programming and promotion strategies to specific situations. Prerequisite: COM 101, 203; senior standing; or consent of instructor.

COM 460 - Sports Promotion and Publicity (3 hours)
Gen. Ed.
Basic principles involved in communicating activities of professional and non-professional sports organizations and institutions to their target audiences. Examination of sports-related corporate social responsibility and community relations initiatives in local, national, and international settings. Prerequisite: COM 101, ENG 101, IM 113, COM 160, COM 360; and COM 201 or COM 202.

COM 480 - Public Relations: Case Studies and Campaigns (3 hours)
Gen. Ed.
Core Curr. EL
The capstone course in the PR sequence. Theory and strategy are stressed through studies of classic PR case programs and development of PR campaigns for actual businesses and organizations. A final campaign requires research, writing, production, application and analysis skills. Prerequisite: COM 327, COM 400, and senior standing

COM 480 - Public Relations: Case Studies and Campaigns (3 hours)
Gen. Ed.
Core Curr. EL
The capstone course in the PR sequence. Theory and strategy are stressed through studies of classic PR case programs and development of PR campaigns for actual businesses and organizations. A final campaign requires research, writing, production, application and analysis skills. Prerequisite: COM 327, COM 400, and senior standing

COM 480 - Public Relations: Case Studies and Campaigns (3 hours)
Gen. Ed.
Core Curr. EL
The capstone course in the PR sequence. Theory and strategy are stressed through studies of classic PR case programs and development of PR campaigns for actual businesses and organizations. A final campaign requires research, writing, production, application and analysis skills. Prerequisite: COM 327, COM 400, and senior standing

COM 481 - Advertising Campaigns (3 hours)
Gen. Ed.
Core Curr. EL
The capstone course in the advertising sequence. Basic principles and applications of advertising campaign planning, preparation, and presentation taught in a problem-solving mode. Prerequisite: COM 325, COM 400, and senior standing

COM 490 - Independent Study (1-3 hours)
Gen. Ed.
Individual creative research into various problems and aspects of the mass media. Requires application (available in Department Chair's office). May be repeated for a total of six hours. Prerequisite: junior standing and consent of instructor.

COM 491 - Topics in Communication (1-3 hours)
Gen. Ed.
Topics of special interest which may vary each time course is offered. May be repeated under different topics. Prerequisite: senior standing.

COM 492 - Seminar in Communication (1-3 hours)
Gen. Ed.
Core Curr. EL
Advanced study and/or work in performance, production, historical, critical, and theoretical aspects of communication. May be repeated under different topics, for a total of three semester hours. Prerequisite: Junior standing.

COM 494 - Communication Expedition (1-3 hours)
Gen. Ed.
Students travel to observe professional communication and/or to engage in creative production making use of the resources of the particular location. Advanced study and/or experiences in communication settings. May be repeated under different topics for a maximum of 9 hours credit. Topics, destination, and prerequisites stated in current Schedule of Classes.

COM 495 - Communication Internship (1-3 hours)
Gen. Ed.
Supervised experience at media outlets, companies, or organizations utilizing communication involving all phases of media operations. Application required (available from Intern Director). May be repeated once if in a different experience. Only 3 hours count toward major where applicable. Prerequisite: junior standing; 2.5 overall GPA, 2.75 major/minor GPA; completion of required courses in concentration (required courses listed on internship application form).

COM 501 - Media Theory (3 hours)
Gen. Ed.
A survey of the principles and practices of contemporary media with an emphasis on how media messages and technologies influence attitudes, beliefs, and behaviors of individuals, groups, and institutions.

COM 502 - Research methods (4 hours)
Gen. Ed.
Analysis and application of common research techniques used for studying media audiences. Emphasis on research design, sampling, analysis, and reporting results. Prerequisite: Graduate standing and consent of department chair.

COM 503 - Communication and Culture (3 hours)
Gen. Ed.
Exploration of the ways culture and identity influence the sending and interpretation of messages. Emphasis on microaggressions, ethnocentricity, prejudice, stereotypes, and ethics. Prerequisite: Graduate standing and consent of Department Chair.

COM 505 - Applied Project (4 hours)
Gen. Ed.
This project is designed to show evidence that a student is absorbing what they are being taught over the course of study and can apply and examine that knowledge using a specific idea or topic. Prerequisite: Graduate standing and consent of department chair.

COM 601 - Sports, Culture, and Society (3 hours)
Gen. Ed.
Introduces the core components of sports communication industries and analyzes the relationships and economies between professional sport contexts. Prerequisite: Graduate standing and consent of Department Chair.

COM 602 - Ethical and legal issues in sports communication (4 hours)
Gen. Ed.
Emphasizes the ethical and legal issues that affect sports communication. Will include case studies of ethical and legal compliance and violation. Prerequisite: Graduate standing and consent of department chair.

COM 603 - The Stories of Sport (3 hours)
Gen. Ed.
Introduces the role and importance of storytelling in sports contexts with the goal to identify strategic ways to use stories in sports publicity and promotion. Prerequisite: Graduate standing and consent of Department Chair.

COM 604 - Seminar in E-Sports (3 hours)
Gen. Ed.
Offers an overview of E-Sports industries, including the benefits, inclusiveness, and structure of E-Sports organizations and competitions. Prerequisite: Graduate standing and consent of Department Chair.

COM 605 - Contemporary Issues in Sports Communication (3 hours)
Gen. Ed.
Designed to explore current issues associated with sports communication. Topics include sports regulation, gambling, and politics. Prerequisite: Graduate standing and consent of Department Chair.

MUS 1 - Recital Laboratory (0 hours)
Gen. Ed.
Opportunity to perform and to listen critically, under faculty guidance. Discussion of topics of interest to music majors. Attendance required of all music students. Majors must perform at least once each semester, at teacher's discretion, and attend 10 concerts each semester. Grade based on concert and workshop attendance.

MUS 101 - Introduction to Music Business (3 hours)
Gen. Ed.
Core Curr. MI
Survey of the music business industry: music publishing, the recording industry, copyright law, performance rights, music products retailing, and arts management.

MUS 102 - The Music Business for Performing & Composing Professionals (3 hours)
Gen. Ed.
This survey course is designed to transition music performance and composition majors into the professional music industry. Students will be exposed to a wide variety of career options and practices, but with a particular emphasis towards marketing creative music compositions and performing in the professional world. Prerequisite: Open to Music Majors or by consent of the instructor

MUS 109 - Music Appreciation (3 hours)
Gen. Ed. FA
Core Curr. FA
Detailed study of elements of music, and music notation; general survey of music and composers. How music expresses and communicates feelings and ideas: listening to compositions from various periods. Performance by faculty artists in class, and outside listening experiences. Satisfies fine arts general education requirement. Prerequisite: Non-music majors only.

MUS 115 - Voice Class (1 hour)
Gen. Ed.
Voice instruction for instrumental Music Education majors. Prerequisite: Music major or consent of instructor.

MUS 120 - Music Industry Seminar (0-1 hours)
Gen. Ed.
This course gives students the opportunity to explore all facets of career paths in the music industry. Students will learn through guest lecturers, industry discussions, video content, field trips, and interacting with current professionals in the music industry. Prerequisite: MUB or MEI majors only

MUS 125 - Foreign Language Diction for Singers (2 hours)
Gen. Ed.
International Phonetic Association symbols for Italian, German, and French songs. Rules of pronunciation; special emphasis on vocal demands.

MUS 140 - Piano Class for Adult Beginners (1 hour)
Gen. Ed.
Elementary piano for non-music majors.

MUS 141 - Orchestra (1 hour)
Gen. Ed.
Participation in Bradley Symphony Orchestra, Peoria Symphony Orchestra, or Knox-Galesburg Symphony. One hour credit for each ensemble. Two sections may be taken each semester; may be repeated for a maximum of 16 hours credit. Open to all students by audition. Separate auditions required for each orchestra.

MUS 142 - University Bands (1 hour)
Gen. Ed.
Participation in the Bradley Symphonic Winds and/or Bradley Symphonic Band. Concerts on and off campus. Two sections may be repeated for a maximum of 16 hours credit. Open to all students by audition.

MUS 143 - Bradley Community Chorus (1 hour)
Gen. Ed.
Presents two major choral works with orchestra each year. Open to all students by audition.

MUS 144 - Bradley Chorale (1 hour)
Gen. Ed.
Study and performance of choral music from all periods of music history: accompanied and unaccompanied works. Concerts on and off campus. Open to all students by audition.

MUS 146 - Jazz Ensemble/Groove Project (1 hour)
Gen. Ed.
Bradley Jazz Ensemble and Groove Project. Study and performance of jazz from all eras. Concerts on and off campus. May be repeated for a maximum of 16 credit hours. Open to all students by audition.

MUS 161 - Music Theory I (2 hours)
Gen. Ed.
Basic properties and notation of tone: diatonic scale systems; intervals; melodic organization; homophonic and contrapuntal two- and three-voice combinations. Prerequisite: Music major, music minor, Jazz Studies minor, or consent of instructor.

MUS 162 - Music Theory II (2 hours)
Gen. Ed.
Continuation of MUS 161: chord structures, decorative pitches, harmonic successions, four-voice combinations, inversions, seventh chords, secondary dominants, and modulations. Prerequisite: MUS 161 or consent of instructor

MUS 163 - Elementary Ear-Training and Sightsinging (1 hour)
Gen. Ed.
Aural theory; intervals, triads, and inversions; rhythmic, melodic, and harmonic dictation. Prerequisite: Music major, music minor, or consent of instructor.

MUS 164 - Elementary Ear-Training and Sightsinging (1 hour)
Gen. Ed.
Aural theory; intervals, triads, and inversions; rhythmic, melodic, and harmonic dictation. Prerequisite: MUS 163 or consent of instructor.

MUS 165 - Keyboard Skills-Class Piano (2 hours)
Gen. Ed.
Development of keyboard facility: scales, improvisation, sight reading, transposing, and performance of elementary piano literature. Development of music-reading facility: theoretical aspects of music such as scales, functional harmony, and intervals. Self-paced. Prerequisite: Music major, music minor, or consent of instructor.

MUS 166 - Keyboard Skills-Class Piano (2 hours)
Gen. Ed.
Development of keyboard facility: scales, improvisation, sight reading, transposing, and performance of elementary piano literature. Development of music-reading facility: theoretical aspects of music such as scales, functional harmony, and intervals. Self-paced. Prerequisite: MUS 165 or consent of instructor.

MUS 171 - Survey of Game Music (2 hours)
Gen. Ed.
Video game music has evolved over three decades from simple blips and bleeps into a genre of its own. This genre has been influenced by the technological limitations of its roots, and also by numerous crossovers from popular music, electronic music, film soundtracks, and anime. This class will tour the history of video game music and the programmers and musicians who made it what it is. We will take time to appreciate some of the most significant technological and artistic accomplishments while understanding the reasoning behind it towards creating better user experiences.

MUS 172 - Music and Sound for Games (2 hours)
Gen. Ed.
Combined studio and lecture course that will focus on the creation, selection, editing, processing, and integration of sound and music (post-production) into video and animations. Music composition, Foley, Voice Over Recording (ADR and Voice Acting), digital audio techniques and MIDI control will be studied. Students will have the opportunity to work in groups to realize original creations.

MUS 2 - Senior Recital (0 hours)
Gen. Ed.
Core Curr. EL
Required for B.M. and B.M.E. May be given in first or second semester of senior year.

MUS 201 - Moguls in Music (3 hours)
Gen. Ed.
Moguls In Music will exam the careers of the most influential and notorious business icons of popular music. Students will learn the path to success of the true music entrepreneur through historical research and first hand accounts.

MUS 204 - Music Promotions Practicum (1 hour)
Gen. Ed.
Music Promotions Practicum is designed to give students the opportunity to develop promotional and networking skills in the music industry within the campus environment. Each student will be assigned a semester-long project with a University ensemble or music organization, with the goal of creating promotional materials for their assigned group. May be repeated up to a maximum of 2 credit hours. Prerequisite: Music and Entertainment Industry major or consent of instructor.

MUS 235 - Music in Its Historical Perspective I (3 hours)
Gen. Ed.
Music and its development in Western civilization: to 1600. Emphasis on acquaintance with and analysis of representative musical works and style, and on understanding of musical concepts in historical context. Prerequisite: music major or consent of instructor.

MUS 236 - Music in Its Historical Perspective II (3 hours)
Gen. Ed.
Music and its development: Baroque through Classical. Emphasis on acquaintance with and analysis of representative musical works and style, and on understanding of musical concepts in historical context. Prerequisite: music major or consent of instructor.

MUS 250 - Introduction to Music Technology (3 hours)
Gen. Ed.
Practical investigation of the uses of contemporary technology for music creation and sound manipulation, with an emphasis on digital tools and techniques. Using the Digital Audio Workstation as a backdrop, students explore digital synthesis, signal processing, and general design and control of sound for electronic music.

MUS 261 - Music Theory III (2 hours)
Gen. Ed.
Continuation of MUS 162 emphasizing contrapuntal techniques: imitation, the invention, contrapuntal devices, the fugue. Further study of seventh chords and formal structures. Prerequisite: MUS 161, 162; or consent of instructor.

MUS 262 - Music Theory IV (2 hours)
Gen. Ed.
Continuation of MUS 261: formal structures; further study of chord structures including ninth, eleventh, thirteenth, and augmented sixth chords; chromatic harmony; enriched tonal resource; impressionistic techniques. Prerequisite: MUS 261 or consent of instructor.

MUS 263 - Advanced Ear-Training and Sightsinging (1 hour)
Gen. Ed.
Continuation of MUS 163, 164: aural recognition of various types of seventh and ninth chords; melodic and harmonic dictation, including chromatically altered chords and modulation. Prerequisite: MUS 163, 164; or consent of instructor.

MUS 264 - Advanced Ear-Training and Sightsinging (1 hour)
Gen. Ed.
Continuation of MUS 163, 164: aural recognition of various types of seventh and ninth chords; melodic and harmonic dictation, including chromatically altered chords and modulation. Prerequisite: MUS 163, 164; or consent of instructor.

MUS 265 - Advanced Keyboard Skills-Class Piano (2 hours)
Gen. Ed.
Continuation of MUS 165, 166, including sightreading and additional chord progressions. Prerequisite: MUS 166 or consent of instructor; MUS 265 or consent of instructor required for MUS 266.

MUS 266 - Advanced Keyboard Skills-Class Piano (2 hours)
Gen. Ed.
Continuation of MUS 165, 166, including sightreading and additional chord progressions. Prerequisite: MUS 166 or consent of instructor; MUS 265 or consent of instructor required for MUS 266.

MUS 271 - Jazz Improvisation 1 (2 hours)
Gen. Ed.
Theoretical principles in jazz and their application to the ultimate goal of highly developed improvised performances. Prerequisite: MUS 161 and MUS 162

MUS 272 - Jazz Improvisation 2 (2 hours)
Gen. Ed.
Advanced theoretical principles in jazz and their application to the ultimate goal of a highly developed improvised performances. Prerequisite: MUS 271

MUS 273 - Jazz Arranging (2 hours)
Gen. Ed.
In this course, students learn chord voicings, voice leading, and standard harmonic progressions, which are the core components of jazz arranging. Projects include arrangements for jazz combo and big band. Prerequisite: MUS 161 and MUS 162

MUS 3 - Junior Recital (0 hours)
Gen. Ed.
Core Curr. EL
Public performance guided by applied music faculty. Required for the Bachelor of Music degree in Performance. May be given in first or second semester of junior year. Prerequisite:

MUS 303 - Music Products Industry (3 hours)
Gen. Ed.
This course analyzes the various categories of the music products industry and their structure, financing, and market penetration. Additionally, students learn how to balance inventory through financial analysis and pricing models. Prerequisite: MUS 101 or MUS 102

MUS 304 - Music Licensing and Contracts (3 hours)
Gen. Ed.
Students learn to understand the legal documents that affect royalty calculations for the use of musical intellectual property, including sound recordings, publishing, and other general licensing. Prerequisite: MUS 101 or MUS 102

MUS 305 - Counterpoint (2 hours)
Gen. Ed.
Contrapuntal practices of the 18th century. Prerequisite: MUS 261 and 263, or equivalent.

MUS 307 - Music Agency and Fine Arts Administration (3 hours)
Gen. Ed.
This course studies the roles of agents, promoters, and arts administrators in both the private and non-profit sector. Prerequisite: MUS 101 or MUS 102

MUS 309 - Ensemble (1 hour)
Gen. Ed.
Repertoire for small ensembles (vocal or instrumental), including Collegium Musicum. Workshop recitals.

MUS 312 - Music in Media (3 hours)
Gen. Ed.
Music in Media will explore the diverse and creative ways that music is integrated into our cultural landscapes, addressing music in film, television, gaming, branding, and advertising through research and introductions to distinguished leaders in the field, past and present.

MUS 319 - Composition (2 hours)
Gen. Ed.
Compositions in smaller forms for voice, piano, and instruments in various combinations. Prerequisite: MUS 262 or consent of instructor.

MUS 320 - Advanced Music Industry Seminar (0-1 hours)
Gen. Ed.
This course gives students the continued opportunity to explore all facets of career paths in the music industry. Enrolled students must have junior or senior standing and will assist with the organization and topics explored in the MUS 120 Seminar Course by networking with industry professionals and bringing forth topics for discussion. Periodically, students will be asked to facilitate the topic of discussion for the MUS 120 Seminar. Prerequisite: MUB or MEI students only. Junior standing.

MUS 323 - Marching Band Techniques (1 hour)
Gen. Ed.
Techniques in organization, training, and performance of marching bands in public schools and colleges. Five hours observation in public schools. Prerequisite: Junior standing in music or consent of instructor.

MUS 327 - Accompanying (1 hour)
Gen. Ed.
Vocal and instrumental accompanying, for piano and organ students. Requires minimum of 3 hours per week studio accompanying, and accompanying in recital workshops for these students. Prerequisite: Consent of instructor.

MUS 328 - Accompanying (1 hour)
Gen. Ed.
Vocal and instrumental accompanying, for piano and organ students. Requires minimum of 3 hours per week studio accompanying, and accompanying in recital workshops for these students. Prerequisite: Consent of instructor.

MUS 331 - Piano Pedagogy (2 hours)
Gen. Ed.
Principles and methods of teaching piano: lectures, demonstrations, and observations. Prerequisite: Consent of instructor.

MUS 335 - Music in Its Historical Perspective III (3 hours)
Gen. Ed.
Core Curr. WI
Music and its development: 19th century (MUS 335) and 20th century (MUS 336). Emphasis on acquaintance with and analysis of representative musical works and style, and an understanding of musical concepts in historical context. Prerequisite: music major or consent of instructor.

MUS 336 - Music in Its Historical Perspective IV (3 hours)
Gen. Ed.
Music and its development: 19th century (MUS 335) and 20th century (MUS 336). Emphasis on acquaintance with and analysis of representative musical works and style, and an understanding of musical concepts in historical context. Prerequisite: Music major or consent of instructor.

MUS 340 - Rock/Pop Ensemble (1 hour)
Gen. Ed.
This performing ensemble will introduce students to the skills required to create a successful rock/pop band. This includes creation of set lists, creation of successful, polished performances, sound and lighting, booking gigs, promoting performances, and using social media. These groups will be available by audition, and multiple sections will be offered. May be repeated for a maximum of 8 credit hours.

MUS 341 - Orchestra (1 hour)
Gen. Ed.
Participation in the Bradley Symphony Orchestra, Peoria Symphony Orchestra, or Knox-Galesburg Symphony. One hour credit for each ensemble. Two sections may be taken each semester; may be repeated for a maximum of 16 credit hours. Open to all students by audition. Separate auditions required for each orchestra.

MUS 342 - University Bands (1 hour)
Gen. Ed.
Participation in the Bradley Symphonic Winds and/or Bradley Symphonic Band. Concerts on and off campus. Two sections may be repeated for a maximum of 16 hours credit. Open to all students by audition.

MUS 343 - Bradley Community Chorus (1 hour)
Gen. Ed.
Presents two major choral works with orchestra each year. Open to all students by audition.

MUS 344 - Bradley Chorale (1 hour)
Gen. Ed.
Study and performance of choral music from all periods of music history: accompanied and unaccompanied works. Concerts on and off campus. Open to all students by audition.

MUS 345 - Cantus (1 hour)
Gen. Ed.
Study and performance of choral music for treble voices. Concerts on and off campus. Open to all students by audition.

MUS 346 - Jazz Ensemble/Groove Project (1 hour)
Gen. Ed.
Bradley Jazz Ensemble and Groove Project. Study and performance of jazz from all eras. Concerts on and off campus. May be repeated for a maximum of 16 credit hours. Open to all students by audition. Prerequisite: Four semesters of enrollment in MUS 146.

MUS 347 - Basketball Band (1 hour)
Gen. Ed.
The Bradley Basketball band supports all men's and women's basketball games by providing music that gives a home court advantage to our teams.

MUS 348 - Resonant Fusion (1 hour)
Gen. Ed.
Resonant Fusion is a commercial vocal ensemble that is dedicated to learning to perform in contemporary styles, including Jazz, Rock, Pop, Latin, and Ethnic Music. The group performs twice each semester on the Bradley campus, as well as several off-campus performances each year. May be repeated for a maximum of 8 credit hours.

MUS 349 - Hilltop Combo (1 hour)
Gen. Ed.
The Hilltop Combo teaches students to become familiar with and proficient at the skills necessary to function successfully in a small jazz group, including improvisation, communication with other members of the ensemble, and performance etiquette. The group performs a campus concert each semester and several off-campus performances during the school year. May be repeated for a maximum of 8 credit hours.

MUS 350 - Digital Sound and Computer Music (3 hours)
Gen. Ed.
Continuation of MUS 250. Practical exploration of computational sound and music through the lenses of Digital Audio Workstations and audio programming. Students expand their understanding of digital techniques via sampling, advanced signal processing, and algorithmic approaches to sound manipulation and modulation. Prerequisite: MUS 250 or consent of instructor

MUS 360 - Introduction to Recording Arts and Sciences (3 hours)
Gen. Ed.
Designed for students who have an interest in making a career in the music industry, private industry audio/visual departments, and medium to large church and religious organizations or for performance majors interested in increasing their knowledge about live recording environments. The focus will be on understanding the basic concepts of operating professional audio equipment and how to professionally interact with the various parties involved in a recording project.

MUS 361 - Advanced Audio Engineering (3 hours)
Gen. Ed.
The advanced audio engineering course is geared towards the individual who wants to make a career in the record industry, private industry audio/visual departments, and medium to large church and religious organizations or live performance industry. Prerequisite: MUS 360

MUS 371 - Music and Sound for Screen Projects (2 hours)
Gen. Ed.
This course will place students in a collaborative position to compose music and sound design for projects emerging from courses that include I M 389 Game Production II, I 459 Computer Game Capstone Project, and I M 489 Advanced Game Capstone. Students will have one hour of class instruction with music faculty and one hour of collaborative work with project teams in the I M courses. May be repeated up to a maximum of 6 credit hours. Prerequisite: MUS 171, MUS 172

MUS 375 - Opera Workshop (1 hour)
Gen. Ed.
Operatic literature, style, stage deportment, and presentation of scenes. May be repeated for a maximum of 4 credit hours. Prerequisite: Vocal music concentration or consent of instructor.

MUS 380 - Western Music to 1750 (3 hours)
Gen. Ed.
Core Curr. WI
This course traces music and its development in Western civilization up to the year 1750. It emphasizes acquaintance with and analysis of representative musical works and style, as well as understanding musical concepts in historical context. Prerequisite: Music major or consent of instructor;

MUS 381 - Western Music 1750-Present (3 hours)
Gen. Ed.
Core Curr. WI
This course traces music and its development in Western civilization from 1750 to present. It emphasizes acquaintance with and analysis of representative musical works and style, as well as understanding musical concepts in historical context. Prerequisite: Music major or consent of instructor;

MUS 382 - Music and World Culture (3 hours)
Gen. Ed.
Core Curr. GP WC
This course is a survey of non-Western musical cultures, including ethnic origins of folk and traditional music in America. There is required listening as part of this course. Music and World Culture is primarily a lecture course, which includes reading, listening, a group research project, and making music. Prerequisite: Music Major or consent of Instructor

MUS 383 - History of American Music (3 hours)
Gen. Ed.
This course is an overview of American Music from the 1700s to the current day, focusing on genres such as American popular music, swing, jazz, blues, etc. This class will examine key figures in the creation and development of these genres alongside with the critical events in American that inspired the music making. Students will develop critical thinking skills and writing skills in their analysis of certain music figures, the genres examined, and events in American history. Prerequisite: Music Major or Consent of Instructor

MUS 401 - Orchestration (2 hours)
Gen. Ed.
Symphonic scoring and scoring for school bands and choruses. Prerequisite: MUS 261, 262, and senior standing.

MUS 405 - Theories of Atonal Music (3 hours)
Gen. Ed.
Introduction to analytical and compositional techniques of atonal music, with emphasis on pitch-class set theory. Prerequisite: MUS 262 or consent of instructor.

MUS 421 - Advanced Choral Conducting (1 hour)
Gen. Ed.
Continuation of Conducting II. Emphasis on full score reading and practical experience conducting the chorus or chorale. Prerequisite: MED 322.

MUS 422 - Advanced Instrumental Conducting (1 hour)
Gen. Ed.
Continuation of Conducting I. Emphasis on full score reading and practical experience conducting the band or orchestra. Prerequisite: MED 321.

MUS 433 - Piano Literature (2 hours)
Gen. Ed.
Survey of piano compositions: Baroque period into the 20th century. Performance, discussion, and analysis.

MUS 470 - Vocal Pedagogy (2 hours)
Gen. Ed.
Introduction to the anatomy and physiology of the vocal mechanism in relation to the art of singing in theory and practice. Includes laboratory teaching experience. Prerequisite: vocal music major with junior standing or consent of instructor.

MUS 471 - Instrumental Pedagogy and Literature (2 hours)
Gen. Ed.
This course is designed for senior Music Performance majors (Band/Orchestral Instruments concentration) to increase their knowledge of repertoire and pedagogy. Students will develop skills and methods for teaching students of various levels and will complete assignments to help expand their knowledge of solo, chamber, and orchestral repertoire. Prerequisite: Senior standing and consent of instructor

MUS 480 - Vocal Literature (2 hours)
Gen. Ed.
Song literature for the solo voice; poetry and settings beginning with English lutenist airs. Monody, arias, and cantatas of the Baroque and Classic periods; songs of contemporary composers. Prerequisite: MUS 335, 336; or consent of instructor.

MUS 491 - Independent Study in Music (1-3 hours)
Gen. Ed.
Directed independent study in a selected area of music or music education; weekly meetings with the instructor. May be repeated for a maximum of 6 hours credit. Prerequisite: senior standing or consent of instructor.

MUS 492 - Topics in Music (1-3 hours)
Gen. Ed.
Topics of special interest which may vary each time course is offered. May be repeated under different topics to a maximum of 9 hours. Topic and prerequisites stated in current Schedule of Classes.

MTG 150 - Marketing in A Dynamic World (1.5 hours)
Gen. Ed.
Introduction to various marketing careers as they relate to key issues in marketing; new product development, advertising, customer service, marketing research, public relations, distribution/logistics, professional selling and retail management. An emphasis is placed on experimental learning and the development of presentational, team building, and other marketing-related skills. Prerequisite: Freshmen or sophomore standing only; or consent of department chair. Not open to students with previous or concurrent enrollment in MTG 315.

MTG 205 - Marketing Presentations (1.5 hours)
Gen. Ed.
Conducting background research, developing an effective marketing presentation, exposure to presentation software packages, and making oral marketing presentations; sales presentations, background information on specific companies, competitive analysis, target market presentations, presentation of a marketing plan. Prerequisite: COM 103; marketing majors only; sophomore or junior standing only; or consent of department chair.

MTG 304 - Professional Selling (3 hours)
Gen. Ed.
Core Curr. EL
Selling-buying process. Selling strategies from the perspective of a professional customer problem-solving approach. Practical exposure to selling concepts, problems, and techniques in a variety of selling situations. Prerequisite: 42 credit hours

MTG 315 - Principles of Marketing (3 hours)
Gen. Ed.
Elements of a comprehensive marketing plan and their interrelationships. Determination of product, pricing, promotion, and channel strategy: analysis, planning, and control of marketing strategy in a socially and ethically responsible manner. Emphasis on improving decision making in a dynamic external environment. Prerequisite: Junior standing or 42 credit hours and Marketing major

MTG 330 - Financial Services Marketing (3 hours)
Gen. Ed.
Examination of the increasing use of marketing techniques in the financial services industry and the changing environment of financial services. Course is structured around the core marketing principles of buyer behavior, segmentation, product development, distribution, pricing, and promotion, as well as topics such as relationship marketing, customer loyalty, and technological developments. Designed for students with an interest in banking, insurance, securities, and other financial services industries. Cross-listed with FIN 330. Prerequisite: FIN 322, MTG 315.

MTG 341 - Marketing Research I (3 hours)
Gen. Ed.
Core Curr. EL
Systematic gathering, recording, and analysis of data related to marketing of goods and services. Choice of research design, methods of data collection, survey sampling, analysis and interpretation of data, and preparing the research report. Prerequisite: Marketing major, QM 262, MTG 315; or consent of department chair.

MTG 346 - International Marketing (3 hours)
Gen. Ed.
Core Curr. WI
Marketing decisions, strategies, and operations of companies in international business. Elements of an integrated global marketing program. Foreign market potential analysis; alternative entry and expansion strategies; standardization vs. adaptation of product and promotion strategies; pricing, distribution, and sourcing strategies in global operations. Prerequisite: MTG 315. A student may not receive credit for both MTG 346 and I B 407 and 408.

MTG 350 - Consumer Behavior (3 hours)
Gen. Ed.
Behavioral science concepts applicable to the understanding of consumer decision making: personality, perception, and group and cultural influences. How these concepts can be used to develop more effective marketing strategies. Prerequisite: MTG 315.

MTG 360 - Product and Price Strategy (3 hours)
Gen. Ed.
Managerial aspects of pricing and product policies and strategies. Methods used and factors considered in developing and updating product line and pricing decisions in industrial and consumer products. Pricing and product line objectives, product planning and evaluation, establishing product line distribution, environmental factors affecting product and pricing strategies, and quantitative aspects of product line and pricing decisions. Prerequisite: QM 262, MTG 315.

MTG 381 - Integrated Marketing Communications (3 hours)
Gen. Ed.
Introduction to advertising and promotions management from an integrated marketing communications perspective. Promotional techniques: advertising, sales promotion, direct marketing, publicity/public relations, personal selling, point-of-purchase communications. Techniques explored through the context of planning, developing, and implementing comprehensive promotional campaigns. Regulatory, social, and economic factors that influence the firm's promotional activities. Prerequisite: MTG 315.

MTG 384 - Sales Management (3 hours)
Gen. Ed.
Analysis of sales management and decisions made by the sales force manager. Structure and organization of the sales force; nature of the sales job; selling in marketing theory; selection of sales personnel; sales training program; problems in compensation, supervision, and stimulation of sales personnel; analysis of territories and customers; sales forecasting and quotas; ethical problems in sales management; evaluating sales performance. Prerequisite: MTG 304 or MTG 315.

MTG 388 - Global Supply Chain Management (3 hours)
Gen. Ed.
Examines the theories and practices used to plan, organize, and control exchange relationships in a global context. The approach will go beyond viewing exchange relationships from a strictly physical sense (movement of goods and services) to focus on the interaction between trading partners and how firms are using channel strategies to gain a competitive advantage. Prerequisite: MTG 315

MTG 391 - Social Media Marketing (3 hours)
Gen. Ed.
Core Curr. EL
Explores the game changing nature of social media and its impact on traditional marketing activities. Social media allows customers to interact with each other and the brands that they use on a daily basis in new ways. These advances/changes/disruptions may have profound influences on all marketing activities from product development through promotion. Course includes review of word-of-mouth-marketing and study of tools for shaping marketing activities surrounding emerging media (e.g., social networking sites, wikis, multimedia sharing sites, blogs, and virtual worlds). Prerequisite: MTG 350 and MTG 381

MTG 393 - Retailing (3 hours)
Gen. Ed.
Retailing from the management perspective. Emphasis on retail policies and organization, operation of buying and selling functions, merchandise control, store systems, personnel management, retail accounting, and expense control. Prerequisite: MTG 315.

MTG 394 - Supply Chain Tools and Techniques (3 hours)
Gen. Ed.
Prepares students for work as supply chain professionals by giving them familiarity with the dominant terminology, tools, and approaches used in supply chain management. Cross-listed with M L 394. Prerequisite: MTG 315; M L 353

MTG 400 - Topics in Marketing (1-6 hours)
Gen. Ed.
Topics of special interest which may vary each time course is offered. Topic stated in current Schedule of Classes. May be repeated, for up to 6 hours credit in nonredundant topics. Prerequisite: MTG 315, junior standing, and consent of department chair.

MTG 402 - Logistics Tools and Techniques (3 hours)
Gen. Ed.
Introduce students to a variety of logistics topics, terms, principles and tools and their practical application in the workplace. Cross-listed with MTG 502 Prerequisite: MTG 315

MTG 404 - Advanced Professional Selling (3 hours)
Gen. Ed.
Advanced study of professional selling techniques focusing upon specific knowledge areas and skills that contribute to competitive advantage, long-term customer relations, and customer satisfaction. Emphasis is placed upon students developing functional sales experiences, both individually and in group settings. Prerequisite: MTG 304.

MTG 405 - Strategic Advertising Cases (3 hours)
Gen. Ed.
In-depth, strategic perspective on advertising management. Students will learn how to manage, facilitate, and direct the advertising function. A special emphasis will be placed on developing advertising strategies. The case method will be used with real-world situations. Prerequisite: MTG 315.

MTG 406 - Marketing Analytics (3 hours)
Gen. Ed.
Students will learn concepts and will work hands-on with data and software tools for making decisions regarding segmentation and targeting, positioning, new product and service design, and the elements of the marketing mix. Through the course, students will learn to take advantage of the massive amounts of data available in most organizations, using that data to make better-informed decisions, and to create compelling evidence to persuade other executives to support those decisions. Cross-listed with MTG 506 Prerequisite: MTG 315 and Q M 262

MTG 407 - Customer Analytics (3 hours)
Gen. Ed.
Covers various marketing analytics methods as simple as descriptive statistics and visualization, as well as more advanced predictive modeling, prescriptive, and newly emerging artificial intelligence (AI) and cognitive analytics. The course will be taught from a managerial perspective emphasizing the need for managers to understand customer analytics to reduce risk in decision making. Cross-listed with MTG 507. Prerequisite: MTG 315 and Q M 262

MTG 420 - Business Marketing (3 hours)
Gen. Ed.
Comprehensive examination of nature, structure, and distinguishing characteristics of marketing to and between organizations. Unique aspects of organizational decision-making and buying from the seller's perspective. Exploration of requirements to manage strategy development, interfirm relationships, e-commerce, and innovation processes in firms marketing to organizations. Prerequisite: MTG 315 or consent of department chair.

MTG 441 - Marketing Research II (3 hours)
Gen. Ed.
Students consult an area business on marketing research projects addressing the firm's problem areas. Emphasis on practical use of concepts and tools presented in MTG 341. Prerequisite: MTG 341.

MTG 490 - Managerial Marketing (3 hours)
Gen. Ed.
Systems and information needs of marketing management. Emphasis on integration of tools of information systems with knowledge of marketing in formulating and solving marketing problems. Impact of marketing decisions on key performance measures illustrated by cases, marketing models, and simulation. Prerequisite: MTG 315, 341; senior standing.

MTG 492 - Independent Study Or Research in Marketing (1-3 hours)
Gen. Ed.
Studies or research undertaken by well-qualified, advanced students under the guidance of a faculty member. Prerequisite: consent of department chair.

MTG 493 - Experiential Learning in Professional Sales (1-3 hours)
Gen. Ed.
Advanced marketing or sales student experience in the field of professional selling. Both practical and academic components are included. The practical component will often take the form of an in-depth study of a sales-related topic, an experience in sales with a company, a research project, a sales simulation, or a blend of these or other elements that will be tailored to each individual student's needs. Repeatable up to 3 hours. Prerequisite: Permission of department chair; MTG 304.

MTG 502 - Logistics Tools and Techniques (3 hours)
Gen. Ed.
Introduce students to a variety of logistics topics, terms, principles, tools and their practical application in the workplace. Cross-listed with MTG 402. The graduate level course will have additional requirements beyond those of the undergraduate course. Prerequisite: Consent of Department Chair

MTG 506 - Marketing Analytics (3 hours)
Gen. Ed.
Students will learn concepts and will work hands-on with data and software tools for making decisions regarding segmentation and targeting, positioning, new product and service design, and the elements of the marketing mix. Through the course, students will learn to take advantage of the massive amounts of data available in most organizations, using that data to make better-informed decisions, and to create compelling evidence to persuade other executives to support those decisions. Cross-listed with MTG 406. The graduate level course will have additional requirements beyond those of the undergraduate course. Prerequisite: Consent of Department Chair

MTG 507 - Customer Analytics (3 hours)
Gen. Ed.
Covers various marketing analytics methods as simple as descriptive statistics and visualization, as well as more advanced predictive modeling, prescriptive, and newly emerging artificial intelligence (AI) and cognitive analytics. The course will be taught from a managerial perspective emphasizing the need for managers to understand customer analytics to reduce risk in decision making. Cross-listed with MTG 407. Prerequisite: Consent of Department Chair

MTG 624 - Marketing Decision Making (3 hours)
Gen. Ed.
Marketing management problems, policies, and solutions. Case studies of marketing problems, research, and applications of marketing techniques to business problems.

MTG 640 - Obtaining, Analyzing, and Applying Marketing Information (3 hours)
Gen. Ed.
Gathering, understanding, and using marketing information, data base marketing, qualitative research, electronic research, forecasting, and computer software data analysis packages.

MTG 644 - Professional Selling & Sales Management (3 hours)
Gen. Ed.
Students will study professional selling from the perspective of both the salesperson and the sales manager through readings, class discussion, presentations, and role plays. As a result, students will become familiar with and practiced in the professional sales process as well as further develop their understanding of several universal management functions.

MTG 658 - Topics in Marketing (3 hours)
Gen. Ed.
Topics of special interest which may vary each time the course is offered. Topic stated in current Schedule of Classes.

MTG 660 - Readings in Marketing (1-3 hours)
Gen. Ed.
Individual readings for qualified students, under the guidance of a member of the faculty. Repeatable to a maximum of 3 credit hours. Prerequisite: consent of instructor and director of graduate programs.

MTG 688 - Supply Chain Management (3 hours)
Gen. Ed.
Supply chain management consists of all stages involved in directly or indirectly fulfilling customer requests. This course will examine all aspects of the supply chain i.e., interactions between manufacturers, suppliers, transportation agents, retailers, and customers. Special emphasis is placed on managing flows of information, products, and funds between organizations and throughout the open system.