Crowdfunding offers our donors a new avenue to provide support directly to programs and specific projects at the university that are most meaningful to them. Crowdfunding also assists our faculty and students achieve their philanthropic goals. Crowdfunding ideas: innovative projects, service trips, events, research, and other Bradley specific ventures.
All projects must obtain approval prior to submitting an application and are subject to the Bradley University Crowdfunding Policy.
Project Requests from Academic Affairs requires the approval of the Chair, Dean, Provost, and Vice President for Advancement.
Requests from Student Affairs, Enrollment Management, and Business Affairs requires the approval of the respective Vice President and Vice President for Advancement.
Requests from Athletics requires approval of the Athletic Director and Vice President for Advancement.
3 Phases of a Project
QUIET PHASE (campaign pre-launch)
This phase should begin approximately 4-6 weeks before the project’s launch date.
This time will be spent getting your campaign ready (writing content, creating videos, compiling your email list, developing strategies, etc.).
Your group will have several meetings with our Crowdfunding team to help you develop and plan your project.
ACTIVE PHASE (campaign launch)
This phase will last 30-45 days and constitutes the live campaign.
These weeks are crucial! During the campaign, team members are expected to send out at least six (6) email “asks” to their personal contact lists, make four (4) or more updates to their project page, push out asks via social media, and otherwise make themselves available to answer questions about and raise awareness around their project.
FULFILLMENT PHASE (post-campaign)
Groups are responsible for sending out project updates, thank-you emails, and final updates.
Remember—making your donors feel special now means that they will want to come back and support your next project.