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Mark Johlke

Mark Johlke

Professor, Marketing and Director of Professional Sales Program

    Campustown 140
    (309) 677-3947
   mjohlke@bradley.edu

 

Ph D, Marketing, Texas Tech University
MBA, Marketing, Texas Tech University
BS, Psychology – Sam Houston State University

Biography

Dr. Johlke has been a member of the Marketing faculty at Bradley University since 2003. Prior to entering academe he worked in sales in the computer hardware and software industries.

Teaching

  • Marketing Presentations – MTG 205
  • Professional Selling – MTG 304
  • Advanced Professional Selling – MTG 404
  • Experiential Learning in Sales – MTG 493
  • Selling & Sales Management – MTG 644

In 2007, Dr. Johlke received the MPG Ingredients Innovation in Teaching Award to recognize his efforts in developing and directing the Professional Sales Program.

In 2013, Dr. Johlke received the Chair's Citation for Excellence to recognize his leadership experiences with external professional and academic marketing organizations.

Scholarship

Dr. Johlke's primary research areas are sales manager-salesperson communication, salesperson selling skills, and organizational and sales force culture and environment.

Selected Peer-Reviewed Journal Articles in the Last Five Years

Johlke, Mark C. and Rajesh Iyer (2020), “Antecedents and Outcomes of Salesperson Internal Customer Mind-Set,” Journal of Managerial Issues 32 (3), 318-333. 

Johlke, Mark C. and Rajesh Iyer (2017), “Customer Orientation as a Psychological Construct: Evidence from Indian B-B Salespeople,” Asia-Pacific Journal of Marketing and Logistics, 29 (4), 704-720.

Iyer, Rajesh, and Mark C. Johlke (2015), “The Role of External Customer Mindset Among Service Employees,” Journal of Services Marketing, 28 (1), 38-48.

Leadership in Academic Societies

  • President, University Sales Center Alliance, 2013 - 2015
  • Chair, American Marketing Association Sales SIG, 2013 - 2015
  • Board Member, Sales Education Foundation, 2011 - 2013
  • Officer, Vice President, University Sales Center Alliance, 2011 - 2013
  • American Marketing Association Sales SIG, 2010 - 2012
  • Board Member, National Conference in Sales Management, 2001 - 2011
  • Chair, National Conference in Sales Management, 2009 - 2011

Service

  • American Marketing Association Sales SIG
    • Chair, 2013-2014
    • Vice Chair for Programming, 2012-2013
    • Vice Chair for Recognition & Awards, 2010-2012
    • Member, 2010-Present
  • University Sales Center Alliance
    • President, 2013-2015
    • Vice President, 2011-2013
    • Task Force Chair - Teaching, 2010-2011
    • Task Force Chair – Research, 2010-2011
    • Member, 2005-Present
  • National Conference in Sales Management
    • Executive Director, 2010-2011
    • Board Member, 2001-2011
    • Program Chair, 2007-2009
    • Proceedings Editor, 2006
    • Doctoral Student Track Chair, 2004-2005
  • Sales Education Foundation
    • Advisory Board Member, 2011-2013
  • Editorial Review Board Member, Journal of Personal Selling & Sales Management, 2002 – Present
  • Editorial Review Board Member, Journal of Selling and Major Account Management/ Journal of Selling, 2005 – Present
  • Editorial Review Board Member, Journal of Marketing Theory and Practice, 2012 - Present
  • Editorial Review Board Member, Journal of Managerial Issues, 2016 – Present.
  • Sales Track Chair, 2007 Southern Marketing Association 
  • Session Chair, 2010 AMA Winter Educator's Conference
  • Session Chair, National Conference in Sales Management, 1999 - 2005
  • Judge, World Collegiate Sales Open contest, 2010, 2011
  • Ad Hoc Reviewer, European Journal of Marketing, 2007 - Present
  • Ad Hoc Reviewer, Journal of Managerial Issues, 2003 - 2016
  • Ad Hoc Reviewer, Journal of Marketing, 2006 – 2008
  • Ad Hoc Reviewer, Journal of Marketing Theory and Practice, 2006 - 2012
  • Reviewer, Conference Paper, American Marketing Association Summer Educator's Conference, 2004, 2005, 2006, 2007, 2010, 2012, 2013, 2015, 2016, 2019
  • Reviewer, Conference Paper, American Marketing Association Winter Educator's Conference, 2004, 2005, 2006, 2007, 2008, 2009, 2017
  • Reviewer, Conference Paper, AMS Conference, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013
  • Reviewer, Conference Paper, AMS World Marketing Congress, 2005, 2010, 2011, 2019
  • Reviewer, Conference Paper, National Conference in Sales Management, 2011, 2012, 2013, 2014, 2016, 2017, 2018, 2019, 2020
  • Reviewer, Conference Paper, Global Sales Science Institute Conference, 2008, 2009, 2012, 2015, 2017, 2018, 2020
  • Reviewer, Conference Paper, Southern Marketing Association/Society for Marketing Advances, 2005, 2010, 2015, 2019
  • Reviewer, Conference Paper, European Marketing Association Conference - Sales Track, 2005, 2007, 2008, 2009, 2010