Laurence Weinzimmer

Laurence Weinzimmer

Caterpillar Professor of Strategic Management

    Business and Engineering Convergence Center 3129
    (309) 677-3478


Ph. D., Strategic Management, University of Wisconsin-Milwaukee
M.B.A., Bradley University
B.A., Management, Bradley University


Larry teaches the capstone strategic management course to MBA students, EMBA students, and in executive development programs. He regularly addresses audiences across the nation and abroad. Additionally, he works with numerous Fortune 100 companies, including General Motors Corp., Goodyear Tire and Rubber Co., 3M, Caterpillar Inc., Pennzoil Co., Ashland Chemical, Timken Steel, Coors Brewing Co., and many medium-sized companies on issues relating to strategy, culture, and growth.


Dr. Weinzimmer’s classroom environment is based on three principles: (1) learn by doing; (2) be challenging but highly supportive; and (3) professors should be facilitators of learning rather than lecturers. Dr. Weinzimmer has received numerous teaching awards, including the University’s First-Year Teaching Award, the Midwest Grain Products, Inc. Outstanding Teaching Award, the University’s Junior Faculty Teaching Award, and the University’s most prestigious teaching recognition, the Putnam Award. He has also received numerous teaching and advising awards from the College and from student organizations.

Currently Teaching

In addition to teaching the capstone strategic management course, Weinzimmer teaches Leadership, International Management, Creating an Effective Organizational Culture, Fostering Creativity, and Negotiations.


Dr. Weinzimmer’s research is focused in the areas of Strategic Management and Corporate Culture. Dr. Weinzimmer has published over 100 articles that have been translated to over 15 languages. He has won numerous regional and national research awards. Weinzimmer has also written four books including two best sellers, Fast Growth (2001) and The Wisdom of Failure (2012), which was ranked #1 on the Barnes and Noble Best Sellers List, #3 on the Wall Street Journal Best Sellers List and was awarded the Axiom Business Book Gold Medal for the Best Leadership Book in North America in 2013. He has frequently been featured in leading business magazines, including Fortune, New York Times, Executive Excellence, and Entrepreneur Magazine, and leading national news networks, including FNN, Fox Business, CNBC, CNN, ABC, NBC Nightly News, and CBS This Morning. 

Selected Peer-Reviewed Journal Articles in the Last Five Years

Klein, Colleen, Dalstrom, Matt Weinzimmer,Laurence, G., Cooling, Melinda, Lizer, Shannon, Pierce, Lisa. 2020. Strategies of Advanced Practice Providers to Reduce Stress at Work. Journal of Workplace Health and Safety, forthcoming.

Klein, Colleen, Weinzimmer, Laurence, G., Cooling, Melinda, Lizer, Shannon, Pierce, Lisa, Dalstrom, Matt. 2019. Exploring Burnout and Job Stressors among Advanced Practice Providers. Nursing Outlook, 68, 145-164;

Weinzimmer, Laurence G., Esken, Candace. 2018. Risky Business: Taking a Stand on Social Issues, Harvard Business Review Case: Harvard Business School.

Weinzimmer, Laurence G., Esken, Candace. 2017. The mediating role of organizational  learning in the relationship between mistake tolerance and performance. Journal of  Applied Behavioral Science, 157(3), 322-337.

Weinzimmer, Laurence. G., Baumann, Heidi. M., Gullifor, Daniel. P., & Koubova, Veronika. 2017. Emotional intelligence and job performance: The mediating role of work-family balance. The Journal of Social Psychology, 157(3), 323-337.

Scholarly Books

Weinzimmer, L. and McConoughey, J. (2012).  The Wisdom of Failure: How to Learn the Tough Leadership Lessons Without Paying the Price, Wiley/Jossey-Bass, San Francisco, CA.  Barnes and Noble Best Seller (#1), Wall Street Journal Best Seller (#3) and Winner of the Axiom Business Book Award Gold Medal for Best Leadership Book in 2013.


Weinzimmer, Laurence G., Candace Esken, Eric Michel. 2019. Does size really matter: The impact of strategic aggressiveness on firm performance, Southern Management Association Annual Proceedings Norfolk, VA.

Weinzimmer, Laurence G. 2019. Designing Research Applications. Southern Management Association Pre-Doctoral Consortium, Norfolk, VA.

Michel, Eric, Hall, Kris, Leon, Matt, Sven Kepes, Weinzimmer, Laurence, Wheeler, Tony. 2019. A meta analysis of employee engagement and customer engagement. Accepted for Academy of Management Annual Meeting, Boston, MA.

Hall, Kris Lindsay, Leon, Matt, Michel, Eric, Weinzimmer, Laurence, Wheeler, Anthony, Kepes, Sven. 2019. "Bridging Two Tales of Engagement: An Initial Meta-analytic Review of Employee and Customer Engagement in Frontline Employee Research." American Marketing Association Annual Conference, Chicago, IL.

Klien, Colleen, Weinzimmer, Laurence, Dalstrom, Matt. 2019. Exploring the Interrelationship Between Burnout and Work Engagement Among Advanced Practice Providers: Multi-Site Research. Accepted for Sigma's 30th International Nursing Research Congress, Calgary, Canada.

Research Awards

  • Douglas McGregor Award for Best Paper of 2017, Journal of Applied Behavioral Science
  • Best Paper, Southwest Academy of Management, 2016
  • "Cross-Divisional Showcase Session", Academy of Management, 2012
  • "Caterpillar Professorship", 2011

Leadership in Academic Societies

  • Board Member, Journal of Small Business Strategy, 2019-present

Practice in Field


  • United Way, 2008-present
  • CEO Council, 2019
  • Three Peoria Hospitals, 2012 - present
  • Chamber of Commerce & Economic Development Council, 2011 - present


Selected University Service

  • Director Theresa S. Falcon Executive MBA Program
  • Presidential Appointee, Strategic Planning Committee