Header10.jpg

International Business

View Four Year Course Plan

Engage Business and Society

As an International Business (IB) student, you will have opportunities in various aspects of business such as global finance, marketing, and economics.  

Opportunity to Innovate

You will develop a portfolio of experiences that qualitatively differ from those offered by most IB programs and serve to differentiate the Foster College of Business.  As a Foster College of Business International Business major, you will gain real-world consulting experience, giving you a competitive edge when seeking employment after graduation.

You will work on consulting projects that help businesses explore foreign markets. Projects may include advising on market opportunity or strategizing decisions in the global context.

Course Requirements

In addition to the business core which is a common foundation for every Foster College student, International Business Majors must complete the following courses:

Areas Studies – International Business majors complete six hours from a group of area studies classes that provide knowledge of the political, historical, and/or cultural aspects of a region of the world.  Students are encouraged to choose courses that complement their foreign language and global area of interest.

Foreign Language – International Business majors are expected to have well-developed foreign language skills in at least one language in addition to their native language.  To develop this skill, IB majors must take 12 hours at the 200 level or above of French, German, or Spanish.  For students interested in studying Hindi, Mandarin, Portuguese, or Russian, the requirement is 12 hours at the 100 level or above.

International Studies  – Typically taken during the freshman year, IB majors take the International Studies sequence to gain an understanding of the macro (IS 103) and micro (IS 104) issues involved in international studies.  These courses examine the factors influencing power relationships, international trade, and foreign policy considerations of the world’s major states or groups of states. 

International Business – IB majors also complete required business classes with a global focus:

  • IB 206 - Introduction to International Business provides an appreciation for global business activities and a foundation for more in-depth examination of international business activities.
  • IB 302 – Global Trade Management is a course unique to Bradley University.  IB 302 focuses on global trade management, implementation of international marketing plans, effective global supply chains, and trade finance.
  • IB 323 – International Financial Management examines international exchange, liquidity, markets, investments, and banking, in the context of historical development, environmental characteristics, economic factors, political systems, and legal constraints.
  • IB 390 – International Monetary Economics –or- IB 391 International Trade focus on global economic issues including foreign exchange markets and the economic factors influencing balance of payments.
  • IB 446 – Global Marketing Management covers both the strategic and tactical marketing decisions in a global marketplace including market potential analysis, alternative entry and expansion strategies, standardization versus adaption of product and promotion strategies, and  pricing,  distribution and sourcing strategies. 

A Minor or Major in a Business Discipline  – An International Business major becomes better prepared for a position in the global business world by developing a deep expertise in a functional area.  Functional area expertise is critically important for students and enables the IB major to successfully secure initial employment and achieve early career success.  By completing a minor or major in a business discipline, Bradley International Business majors are highly employable and prepared to “hit the ground running” when they launch their professional careers.

Study Abroad  – What is an International Business major without international experience?  Each IB major earns a minimum of four hours of credit while enrolled in one or more approved study abroad programs.  Most Bradley IB students choose to spend a semester studying in a location of their choice.  To assist with the financial needs for study abroad, International Business students are encouraged to apply for a Foster Scholarship.

Impact the World

The Foster College of Business' International Business alumni have a 90% careers outcome.  They are employed by:

  • Banks
  • Educational institutions
  • Exporters
  • Freight forwarders
  • Leading consulting firms
  • Manufacturers
  • Service companies
  • Transportation agencies

"As an International Business major, we do a little bit of everything - we focus on marketing, strategy, and logistics. While attending job fairs, I loved how excited both the employers and students were. Students were passionate about showing the value of hiring a Bradley University graduate."
- Allison Burtoft '14